Archive for May, 2009

Evaluating Branding in Lead Generation System

Posted on May 30th, 2009 in Key Elements of Successful Systems, Lead Generation System Evaluation Criteria | No Comments »

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Let look at BRANDING

Establishing yourself as an expert. Attracting qualified leads to you depends on you being the one on your prospects mind as the expert. This is the principle behind Attraction Marketing. Branding you as the expert is an important criteria for evaluating a system.

With branding the ideal system allows you to personalize and self-brand the site to be yours. Most of the attention must be on you.  Your recommendations, as an expert, are what should point your people to an affiliate product or service.

Points are awarded on the following scale. The tool is yours. Branded with you in every way. 10 points. Equal mix of you and the system / system producer 5 points.  Little or no you and mostly system/system producer near to 0 points. The score reflects more or less the percentage of personal branding while allowing reasonable reference to third party experts by association.

When considering a system this should be very important to you because it is on this single point you will be seen as a leader or a follower.  Brand yourself as you will and enjoy the rewards accordingly.

Popularity: 1%

Determining Evaluation Criteria for Lead Generation Systems

Posted on May 29th, 2009 in Key Elements of Successful Systems | No Comments »

What are the critical components of an effective Lead Generation System?

To answer this question we need to analyze effective Lead Generation Systems for their commonalities. Those components implemented in each unique system distinguishes it from Commonalities became criteria used to evaluate the systems against each other. Differences are not used as criteria but instead noted as worthy of inclusion while performing a personal evaluation. Notes of differences may also help in matching systems to the unique needs of individuals.

Most lead generation systems under investigation include some form of the following components/features/functions.

  • Branding
  • Income Generation
  • Capture/Landing pages
  • Relationship Building
  • System functionality / usability
  • Training on the system
  • System Support
  • Marketing Training
  • Personal Development Training
  • Overall Impression

More than the checklist of components, each Lead Generation System seems to have it’s own personality. The people driving the system portray in their personality a certain feeling about how helpful they are for you. They include in their program their work habits and the modeling they do for you to participate.

These evaluation criteria surfaced quickly as each system was examined at a high level. Given the many commonalities, the evaluation can match system to system against the same criteria. Despite the similarities, the method of implementation is very different between each system. It should become clear the system that best meets your need.

Visit http://inetin.com to see the results.

Popularity: 1%

Overview of Lead Generation Systems

Posted on May 28th, 2009 in Lead Generation Systems | No Comments »

Lead Generation Systems solve 4 Problems (So they say…)

1. Lack of Leads.
2. Lack of Money.
3. Lack of Real Marketing Training
4. Lack of Duplication

Popularity: 1%

Syntopical Reading Strategy applied to Lead Generation Systems Anaylsis

Posted on May 17th, 2009 in Lead Generation Systems | No Comments »

My son recently joined a fresh new network marketing company. His warm market is very receptive and he is having good success. I’m sure at some point his warm market will grow cold or be fully engaged with him. He will then be looking for more people wanting to take advantage of his opportunity.

In search of the BEST Lead Generation System for him I ran into all kinds of systems. Overwhelmed and unclear what one even needs in a tool I took to a reading strategy to help me identify key components and essential elements of a Lead Generation System.

In the book How to Read A Book by Mortimer J. Adler and Charles VanDoren, Syntopical Reading is identified as the fourth and highest level of

Level 1: Elementary Reading
Level 2: Inspectional Reading
Level 3: Analytical Reading

I reviewed 10 different systems and discovered a wide variety of features and functions in the various systems. I’m working on the summary report at http://inetin.com.

Popularity: 7%

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