Determining Evaluation Criteria for Lead Generation Systems

What are the critical components of an effective Lead Generation System?

To answer this question we need to analyze effective Lead Generation Systems for their commonalities. Those components implemented in each unique system distinguishes it from Commonalities became criteria used to evaluate the systems against each other. Differences are not used as criteria but instead noted as worthy of inclusion while performing a personal evaluation. Notes of differences may also help in matching systems to the unique needs of individuals.

Most lead generation systems under investigation include some form of the following components/features/functions.

Branding
Income Generation
Capture/Landing pages
Relationship Building
System functionality / usability
Training on the system
System Support
Marketing Training
Personal Development Training
Overall Impression

More than the checklist of components, each Lead Generation System seems to have it’s own personality. The people driving the system portray in their personality a certain feeling about how helpful they are for you. They include in their program their work habits and the modeling they do for you to participate.

These evaluation criteria surfaced quickly as each system was examined at a high level. Given the many commonalities, the evaluation can match system to system against the same criteria. Despite the similarities, the method of implementation is very different between each system. It should become clear the system that best meets your need.

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