Evaluating Branding in Lead Generation System

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Let look at BRANDING

Establishing yourself as an expert. Attracting qualified leads to you depends on you being the one on your prospects mind as the expert. This is the principle behind Attraction Marketing. Branding you as the expert is an important criteria for evaluating a system.

With branding the ideal system allows you to personalize and self-brand the site to be yours. Most of the attention must be on you. Your recommendations, as an expert, are what should point your people to an affiliate product or service.

Points are awarded on the following scale. The tool is yours. Branded with you in every way. 10 points. Equal mix of you and the system / system producer 5 points. Little or no you and mostly system/system producer near to 0 points. The score reflects more or less the percentage of personal branding while allowing reasonable reference to third party experts by association.

When considering a system this should be very important to you because it is on this single point you will be seen as a leader or a follower. Brand yourself as you will and enjoy the rewards accordingly.