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Lead generation systems under investigation are evaluated against the following criteria:
-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression
Examining SYSTEM USABILITY
How easy a system is to use depends on a huge number of variables. Not all the things that influence usability are in the system. Many are in the capabilities and experience of the user. The evaluation of usability in this instance will be highly biased by my personal experience and exposure to such systems.
The ideal system will be user friendly enough to deliver on promised performance without a lot of study or effort. Systems requiring multiple complex steps will get a lower score despite their level of high quality delivery of services. If the system is out of sync with the users of the system there is a good chance the new users to the system will be overwhelmed and not remain with the system.
Criteria for usability evaluation relies on two primary factors. First the ease of navigating to the required actions of the system back office. Daily tasks like campaign management, new user sign ups, and personal development will need to be easy to find and use. Second if set up or configuration steps are needed they are organized in a easy to follow wizard type situation so new users will not get lost in the various steps.
High scores will include both aspects. (Ease of daily work flow and clear direction and assistance in any configuration tasks.) Mid range points will be strong in one or mediocre in both areas. Low scores go to system missing either of the above and or the implementation of their work flow or configuration step are so difficult to follow the system usage is impacted adversity.
Finding a system that meets your usability standards will likely take some time as you become accustom to Lead Generation System tasks and practices. Remember to take your own personal ride through the system you work with to assure you will not be deeply disappointed with usability. Make a match and you will love working in your system of choice.
Popularity: 1%
Lead generation systems under investigation are evaluated against the following criteria:
-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression
Today we look at RELATIONSHIP BUILDING
Whatever system you choose make sure it provides Customer Relationship Management tools (CRM). At the extreme CRM tools compile and centralize every communication and interaction with the prospect. The Lead Generation Systems under review do NOT have CRM systems in them. Most have tools for communicating in mass to the people on your list in ongoing broadcast messages.
The ideal Lead Generation System has list management tools combined with autoresponder capabilities (The ability to send multiple messages over time). Your list is your greatest asset. Your relationship with the individuals on your list is what adds value to that asset. You cultivate that relationship by how you treat them and what value your expertise adds to their life. Without the proper Relationship building tools, you risk offending or otherwise undermine your credibility.
Evaluation of the Relationship building tools in the systems under review is based on three factors. First do tools exist for capture and management of your list. Is it your list under your control or does it belong to the system and the system producer. Second does it have auto responder capabilities allowing your to have ongoing communication with your list of prospects / leads. Finally, does the system provide you a relationship strengthening plan/system for communicating with your audience with your branded message. Systems with all three characteristics List Management, Auto responder and Communications system will recieve 10 points if the quality of the system warrants it. Systems missing elements decrease to near the 5 point mark. Systems with minimal list maintenance capacity and few or no communication tools will score near the bottom of the points possible.
Relationship building tools strengthen your position as an expert in the minds of your leads. Ongoing interactions allow for further revenue and future assistance. A professional, engaging interaction with your prospects makes the difference in having a list and having a valuable asset in your prospect list. Whatever the system make sure you have the tools for communicating and strenghtening your relationship with the individuals on your list.
Popularity: 1%
Lead generation systems under investigation are evaluated against the following criteria:
-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression
This article covers CAPTURE / LANDING PAGES
All the site visitors in the world will net you nothing unless you can convert them into leads in your system. The capture and conversion of visitors into leads IN your system is why you adopt a “Lead Generation System”. Systems vary in the quality of their capture/landing pages.
The ideal system will provide market tested, proven capture/landing pages with effective conversion rates and the training / support for the self-branding of these pages to meet your need to be established as the expertise while maintaining conversion effectiveness.
Capture / Landing pages are evaluated on two criteria. First do they have quality, proven pages for your use. Second can those tested and proven pages be customized with your personal branding. Better yet is the system that provides quality proven capture/landing pages but do they also provide adequate training so customizations of the pages does not distract from the pages conversion capacity.
Scoring is skewed in favor of customization. Again, personal branding and “I am the expert” basic premise of attraction marketing / magnetic sponsoring demands this flexibility in higher ranked system. A 10 will have quality / quantity of capture / lead pages with clear and specific directions on how to maintain reproducible conversion rates after customization. A system with a 5 rating will have a mix of quantity or quality letters with customization capabilities but little direction or support of the customization process. A low score will have NO customization. A lower score will result if the quantity or quality of available letters in insufficient.
Conversion of visitors to leads and customers can rely on converson/landing pages if your offer or expertise is not compelling. The system’s capacity to deliver effective customizable capture / landing pages can make the difference for internet marketing beginners. Beginner or advanced marketer a jump start with quality capture / landing pages can save you time and set you on the road to immediate success. Get a system with the capture / landing pages you need.
Popularity: 1%
Lead generation systems under investigation are evaluated against the following criteria:
-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression
Now we examine INCOME GENERATION
Income is the lifeblood of your business. Without income, the lead generation system will not support itself. Your business will not survive. You can only go so long without an ongoing infusion of cash before your marketing efforts will die. Whatever system you choose needs to provide for ongoing residual cash flow.
The ideal cash flow machine will provide enough products / services to support ongoing income as well as ongoing flow of fresh new once off sales opportunities of value adding products to the prospects. The best systems will allow you to add your own affiliate programs related to your area of expertise. Eventually, you will be creating your own expert verifying content which you will want to distribute through your system.
The highest points go to the system that provides a rich set of foundation products with flexibility to add additional affiliate products of your own choosing or creation. 10 points goes to this powerful hybrid system offering free materials, low cost starter sales, ongoing income sources with flexibility to allow your own products/services or those of your own partnering/affiliate efforts. 5 points goes to those systems with weakness at any point in the product/services spectrum of once off sales through ongoing cash flow efforts and the flexibility of personally picked products/services. Nearly 0 points will go to systems with limitations in quantity or quality of products and / or lack of customizable affiliate opportunities.
The quality of product and the degree of system vs self branding is taken into consideration but not a determining factor in the evaluation as a true expert will leverage the talents of like experts by association and recommendation. Freedom to do so is by far the determining factor as to the strength of the system.
Again when you go back to the prime principle of establishing yourself as an expert. You must have the power to prescribe to your people the products and services connected with your specialized expertise. Without this flexibility you are nothing more than a follower and supporter of the system and it’s principle players. Remember the goal. Establish yourself as the dependable leader. The expert. The limited set of base materials suggested by the system must not determine your earning potential. Your personal recommendations must be the source of your cash flow solution.
Popularity: 1%
