Prospex by Jason O’Toole provides a refreshing perspective on what a lead generation system can be.  This system was created over the last 2 years from the perspective of a successful Internet/network marketer.  It has heavy support for networkers with less of Internet Marketer slant than most system in this investigation.

Training on the site is a narrow focus on the most recent practices for using social networking sites and tools for driving traffic.  You do not find PPC or Article marketing training here.  You get blogging, Facebook and Twitter.  You get an automated integration of social networking with blogging.  Jason just plain delivers on the way to bring people into relationships of trust.  He delivers in ways no other system delivers on attraction marketing.

This site also supports network marketing with training by top level network marketing professionals offering both free and fee training to support the building of a downline.

These diverse training strategies are in a system worthy of consideration at the marvelous monthly fee of FREE.  Yes, it costs $0.  There is enough trust in the backend funding that the entire system is “self supporting”.

Branding – How well does the system brand YOU as an expert?

You are not branded unless you purchase an upgrade which will allow you to use your own videos on the capture page.  Jason O’Toole is the primary man in the trainings and on the landing page.  That said Jason takes a far less prominent role on landing page.  He is there to add credibility and the human touch at the end of the letter. Other than that, the capture uses testimonials from other network professionals on the benefits of the system.

Income Streams – How does the system generate cash flow?

Income is derived from affiliate links in the system.  The affiliate programs are mostly network marketing trainings by professional network marketers.  Many of these trainings are free.  Then there are inexpensive ebooks and some full training systems.

Currently, there are 2  eBooks, 4 CD/DVD Courses, The Amazon aStore,  4 Business Tools ( Classified Ads, Conference Recording, Web Hosting, Autoresponder) as funding sources.

These have changed in the last 2 weeks.  The site is evolving and improving with new materials and funding propositions.  Epic Sponsoring is a fee-based  enhanced version of Prospex allowing more personal branding and residual income stream potential.

The integration of the Amazon aStore into the Prospex Library is a new powerful feature.  (See an example)

Capture / Landing Pages – What brings qualified people in?

Prospex has a single,  somewhat generic landing page with distracting, irrelevant menu items.  There is NO customization of this page.  The landing page has audio statements from various Network Marketing leaders with Jason O’Toole shown at the end as the person behind the system.  This softens the branding of a single individual you see in so many other systems.

Granted it is NOT YOU, but it is multiple experts all pulling for your prospects success.  You can be seen as one of those.

Relationship Building – How do you establish a relationship with your list?

The list building potential of this tool is very strong but you would never know it.  The interface for working with folks you refer to the system is horrible.  It is made up of various pop up windows for various activities.

The system has a calendar which seems disconnected from your interactions with prospects.  As it turns out, you schedule a call for a prospect and it shows on the calendar.  It even sends you an email reminder of appointments if you want.

There is power in the ability to track your interactions with users you have brought into the system.  Too bad it is hidden between appearing / disappearing windows and  menus.  It could be one of the strong points of the system if it was easier to use like the Magnetic Sponsoring or Freedom Duplicator systems.

The ability to export information allows you to “Own” the list.  You are then able to add the list to autoresponders and other tools for marketing campaigns.  (Another feature added in the last two weeks)

Usability – How does the system support your work in the system?

I struggled a little because of the changing left menu system.  After choosing a top link like “Getting Started”,  the left sidebar links  becomes the submenu of “Getting Started”.  Left sidebar items disappear in several cases.  Choosing “My Account” reveals a longer list of links and a promotional bit in the left sidebar.  This inconsistency takes a bit of getting used to.

A suggestion would be to make the links on the left side could become pop up menu items tied to the top level menu.  The Left sidebar could then consistently promote the latest training call and the upgrade package or other specials.

There are different link locations inside the training pages, the library, the  account page and the home page.  Inconsistencies allow for some discomfort in working with the system.   This effects system usability and diminishes from the sites professional potential.

System Training – How do I come up to speed with the system?

System training is in the form of videos and step by step instructions under the “Getting Started” link.  Like other system Prospex gets you started with the details of configuring the tool without providing the needed foundation to know WHY you are doing it.

The set up steps are not to difficult, but should take place AFTER the marketing plan is in place.

System Support – When I get stuck what help can I expect?

There is not a specific support service in Prospex.  No FAQ,  no forums, no ticket system.  There is only a “Contact” tab.  The system is simple enough you don’t need a lot of support.  When there were questions or issues they are quickly resolved by sending in the contact information.  Responses returned within 24 hours.   Good answers and issue resolution.

There was even a new feature added in days based on a single suggestion.

Internet Marketing Training – How do I generate Internet leads?

The attraction of the Prospex system is its cutting edge marketing coaching in simple strategies for Internet Lead Generation AND training and support for traditional Network Marketing values.  The purpose of all the online / offline activities and training focus on building relationships so people know, like and trust you.

The entire Internet Training only took a few hours.  In those few hours tools and techniques for results were delivered with a larger vision.  This was refreshing.  The path to progress and success was not muddled with the typical barrage of possible ways to work.

Missing was the Marketing Plan and entire strategy overview support for the individual technical video presentations.  For advanced users suggestions on optimizing additional strategies might have a place.  These advanced strategies are supported more fully in the upgrade, Epic Sponsoring.

Personal Development Training – Will the system support my growth too?

This system is one of the few that provides strategic direction to personal development on an ongoing basis.  Weekly teleconference calls usually provide coaching on growing a Network Marketing business.  Even those calls dealing with Internet Marketing seem to circle back to the root purposes of building relationships, serving by leading and building your Network Marketing Business.

Permission to be where you are and an invitation to grow is a consistent theme through Prospex training.

Overall Impression – So Jim, What do you think?

This system scores poorly for the criteria established.  Despite the low score training balances old school network marketing principles  with cutting edge social networking tactics at no cost makes this very attractive.  The more systems I review the more I appreciate simple solutions with strengths in just the right spots.

Prospex has me wondering if most of the right things are in the right spots.  This product was released in May so it still has some growth until it is fully established.  Time will tell but for now Prospex is poised to turn some heads and provide value to its users.

Prospex (Epic Sponsoring $49.95) is evolving to become a strong advocate of traditional network values in the modern evolution of social media.  Many network marketing companies are struggling to identify how they will use online systems to duplicate successfully.  Prospex is poised to position itself as a strong answer of the best of both worlds.

The success and sustainability of the system relies on several elements in the purchased training area.  Do to the quality of the free training one may ask if there is even a need for purchased training materials.  Time will tell if the model is sustainable.  Until then open a free account and take advantage of a cadre of network marketing experts working around a simple but strong lead generation system.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 22%

One of the signs of a viable system is its ability to respond to the needs of its users.  The users have spoken and the MLM Mastermind System listened.  Last week Jonathan Budd announced the MLM Mastermind System includes Aweber autoresponder integration.

This opens the door for users of the Aweber auto responder to join the Mastermind System and seemelessly experience the advantage of Jonathan Budd’s capture pages, list management and backoffice training. Compatibility with Aweber also provides an alternative for those adverse to GetResponse as the systems lone autoresponder.

The change came as a response to pressure from system users and Internet marketers avoiding the system because of it’s single autoresponder support (GetResponse).

In addition to Aweber integration, Jonathan Budd announced the ability for system capture pages to contain user defined fields with some reservations. He reminded users the more fields they add to a capture page the less likely they are to click through the capture page.

Custom fields in the list adds user ability to track the fype of information they want in the backroom. This alone allows your list in MLM Mastermind System to also act as a Relationship Management tool.  With this change you can now tracking your communications and inteactions with each individual on your list. A real value for system users.

See how the system aWeber integration and additional custom fields works for you. Check out the changes for 14 days for $1

Popularity: 6%

Freedom Duplicator by Rod Moore is a straightforward simple system with all the elements needed to succeed.  Rod’s approach to the system and how it will help is a little different than most systems out there.  He really seeks to add extreme value and a tool worthy of your consideration.

When you get started with the system you actually get the training first. A nice approach.  You are enrolled in the MLM Attraction Marketing University at no charge.  Once you sign up you receive over 20 emails with links to training video links.  Each builds upon the prior.

Actual upgrade into the Freedom Duplicator System was difficult.  There were no direct links to the system sign up page.  All the links I could find pointed to the MLM Attraction Marketing University sign up page.  (Conversion rate into the program would likely be stronger if the link to the Freedom Duplicator Members area also had a Sign Up link.)  Upon request he sent me out the link.  Now we can jump into investigation of this system.

Rod is a personable individual with a helpful attitude. He was more than willing to talk on more than one occasion via Skype.   He is practicing what he suggests in the Attraction Marketing University Introductory section on Attraction Marketing.

Branding – How well does the system brand YOU as an expert?

Rod Moore is heavily branded in the system.  He is in every video and he is expounding his wisdom in the MLM Attraction Marketing University.

The capture/landing pages are entirely customizable.  You can add all you want about your expertise.  Just know you will want to introduce Rod Moore as a trusted expert because your people will be seeing his face throughout the MLM Attraction Marketing University frontend to the Freedom Duplicator System backend upgrade.

Income Streams – How does the system generate cash flow?

The primary source of income in this system are sales of others into the system.  This is the only source of ongoing income unless you include an ongoing income producing product / service in your custom links.

The other affiliate programs in this system are OK.  They are affiliate links from Mike Dillard and Ann Sieg’s programs.  Recently, Rod added the ability to add your own affiliate links.  This is powerful as you can include any program you desire.  (I put  a few in, but have not tested their integration.)

Flexibility in this area helps the monitization potential of this system.

Capture / Landing Pages – What brings qualified people in?

The system provides 7 “Index” pages. Each has a related “Promotion link”.

• Main Index Page – Long Copy
• Forget Renegade University
• Blank Template Page 1
• Main Index – Short Copy V1
• Dominate The Search Engines V1
• Attracting Twitter Leads
• Facebook Attraction Marketing

The promotional link points to the primary Freedom Duplicator Capture page which is really the MLM Attraction Marketing University “Free” enrollment page.  This is in keeping with what Rod teaches about having a single marketing funnel with an “irresistibly offer”.

As you can see these “Index” pages leans toward specific needs of network marketers online.  You have control over the information in the subsections of these index pages.  A very nice feature.

After people are on your list you can send them messages which contain links to the other affiliate programs you put into the system.  This is in keeping with Mike Dillard’s Traffic Formula training.  Build your list.  Build your relationship.  Monetize your list.  Rod would have you include various affiliate links in follow-up emails.

Relationship Building – How do you establish a relationship with your list?

Your relationship with your list is strengthened by your agility to follow up with appropriate notes and ratings in the lead management area.

More than just an autoresponder, this system has fields for “Best time to call” and “Next follow up date”.  hHe also as a link to “Send Mail”.  In other words the system supports on and offline relationship building.  You have the freedom to add notes into the system at will.

Strengthening relationships is a key element of what Rod teaches and what his system supports.  All this is done in the Freedom Duplicator System.

There is NO way to own the list.  You cannot export the information in “Your” list.  This raises the question of whoes list is it really.  All the valuable Customer Relationship data is managed in a system you do not have complete access to.

This is a weakness that could be easily resolved with export capabilities.

Usability – How does the system support your work in the system?

Simple and straightforward.  Nothing difficult here.  There is no real workflow direction to the system.  Instead there are always available links that give you what you need.  (The term Index Pages for your Capture / Landing pages took some getting used to).

There was no clear way to get help or assistance.  No place to ask questions or see the questions others are asking.

System Training – How do I come up to speed with the system?

Training on the actual system setup is under the Training tab.  There is a system Overview video.  Some technical videos on registering and forwarding a domain.  After the domain name stuff it jumps into setting up your profile.  (It seems to me the order of these should be reversed.)

The final system set up videos deal with “Working With Your Leads” and “Sending Group Emails”.

All setup and introductory information is done by video.  Like other systems investigated I see this as a weakness.  Video is great for the first time through but it is horrible for users who need a check list or reference.

System Support – When I get stuck what help can I expect?

Training in video is the only thing I can find in terms of support.  The answers might very well be in the video, but if I cannot find it It will do me little good.

No FAQ.  No online community. No live chat.  No phone number.  There is NO system support visible.

I guess you are left contacting Rod directly.

Internet Marketing Training – How do I generate Internet leads?

This system is very strong on simple, straightforward training. The Partner Training Centre has 7 simple steps. The “Fast Start”  Marketing area deals with 10 fastest strategies to get started.  The “Advanced Marketing Strategies” include 14 strategies. (Several of these are tagged with “Coming Soon”.)  Training on system customization gives you what you need for making the system work for you.

Weekly Webinars are listed in the Training Centre also.  There are no dates and it looks like they have only had three of these webinars.  (This looks like it is not being updated lately.)

Personal Development Training – Will the system support my growth too?

The system provides guidance on “Developing a Marketing Plan”. Rod Moore does give strategic direction.  He also differentiates between tactical and strategic actions.  The system is always reinforcing building relationships.  Non of these trainings deal with personal development they go a long way at helping.

Setting of goals and setting expectations on the work involved to accomplish the goals are mentioned and suggested in the system. There is no personal goal tracking system other than the fact Rod Moore covers these “directional” type topics.  This fosters personal growth.

Overall Impression – So Jim, What do you think?

The system is simple, but very workable.  It is not cluttered with a lot of hype or complicated systems configurations.  There is power in this system simplicity.

Control over the landing pages is fantastically simple.  Tracing your integration with your leads.  Very strong.  No ability to export your list stinks.  Training is very strong.  All video training makes reference and reminders a little difficult.

The training is fairly basic and will likely never be extreme unless Rod brings in specialists.  This may appear to be a weakness.  Actually, by keeping the training simple and focused on the essentials there is less confusion and more ease in implementation.

I like this system. I like the way Rod Moore models and focuses on Attraction Marketing.  There are weaknesses like incomplete trainings, no video notes and Rod’s sometimes slow delivery when you are wanting more, now! (likely a personal problem for this investigator).

Freedom Duplicator at $37 per month this provides everything you need to use attraction marketing as a mechanism for building your Network Marketing Business.  The price is fair when compared to the $47 or $49 charged by other systems which are not as strong in the building a relationship support materials.

If a team determines to use this tool they will not be disappointed until they want exact step by step direction on a single path to success.  This system gives you multiple ways to get people to enter your relationship building funnel there is a chance you may get lost (Just too many sources).

The marketing plan and goals are useful at providing direction but not strong enough to drive you down a single path until you have achieved success.

With the recent addition of your own affiliate link customization and the ability to adjust the landing pages this system can serve all your needs.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 31%