Review: WT Power Builder

WT Power Builder by Patrick and Tracy ‘Power Gal’ Monteforte.

WTPowers was launched in 2001 out of frustration they had trying to find good online marketing tools. They built as they say, “a comprehensive automated support system for network marketers.”

Training on the site focuses fundamental Network Marketing principles. Great support and training on using the phone to build relationships with cold market / leads generated by the system. This is a Power Builder System. It “pre-enrolls people” into your opportunity and helps them make a decision by letting them see other people in the system signing up. This is a little different that the other systems we have seen.

The diverse training strategies are in a system worthy of consideration at the marvelous monthly fee of $19.95. Yes, it costs $19.95 a month. There is enough trust in the backend funding that the entire system is as they say “self supporting”.

Branding – How well does the system brand YOU as an expert?

This system provides a straight forward simple capture page with a sales follow up page. It also provides a visitors page to the WT Power System as well. Because the framework and flow are straightforward personalization is 80% yours. You can change everything except the structure.

You may take over the entrie landing page and the Pre-Enroll pages. You also may customize the WTPowers sales page. Personalization is available through this system. Simple customizations are possible but knowledge of HTML is helpful for more extensive customizations. It can be a lot of work.

If you know a lot about HTML you will find the page framework a little limiting. You still need to work in the obounds of the system. This can be a hugh amount of work.

If you choose to make NO customizations the pages perform OK with generic information about joining a business opportunities.

You may also make specific templates for all members on your team or in your company.

Income Streams – How does the system generate cash flow?

Income is derived from commissions paid on individuals who purchase the system. This appears to be the only residual income source. There are a few other tools available for purchase in the system back office. These tools support marketing activities through a one time purchases.

Capture / Landing Pages – What brings qualified people in?

By default WT Power Builder has a single, somewhat generic landing page with distracting, irrelevant menu items. If you are comfortable with creating your own capture page, you can change the content of the blocks but you will not be able to change the structure. This means the distracting menu items will remain on the page even after your customization.

The simplicity of having a single page allows users to focus on making this page perform effectively. (No there is not split testing in the system.)

Relationship Building – How do you establish a relationship with your list?

The list building potential of this tool is simple. Basic contact information is stored in the system. You have the ability to make notes for the contact in the sytem.

You can send resend the welcome email to users by just clicking the send button when viewing the contact details.

You can export your contact list as Excel, Tab or comma delimited file. The file only includes the contact information. No notes are exported.

The system has no task lists, interaction journal, prospect status or contact management type tools.

The system does work as 30 autoresponder messages manageable after canceling the “Broadcaster” tool interface. It was not on the main menu near Contacts or Tools and Services. It is located under Customize Your Site. The all messages are not populated so this will require you to create the autoresponder messages you want to send.

Usability – How does the system support your work in the system?

The workflow in this system is not always smooth. Using the capture page editor or the html generating tool does not always bring you back where you would expect. Often this system requires two or three clicks where other systems only take one.

The placement of Broadcaster under tools & services seem out of place. Tools for you to communicate with your contacts should probably be closer to the Contacts area. Autoresponder management might also be located close to the Contacts area.

System Training – How do I come up to speed with the system?

System “Getting Started” training is in the form of three audio files. Overview, beggining and advanced are the audios. There is one “To View The Video Demos ‘How This System Works’ ” video showing step by step system operation.

System Support – When I get stuck what help can I expect?

Live Support and Help ticket menu items are always present in the system. (Even on the capture page where they are potentially a distraction.)

There are strong support elements as you are working in any area. There is an help question mark and video symbol on the top bar for most of the windows. The question mark pops up the help file. The video symbol pops up a screen captured video showing how to perform the specific task.

There are also weekly system training webinars.

Internet Marketing Training – How do I generate Internet leads?

Weekly calls on “Dialing for Dollars” are not Internet marketing trainings while the topic does come up at times.

The principles and practices promoted by this system are those critical to successfully dealing with team members and potential clients. The skills focus on following up with system “pre-enrollees” and other leads via the phone.

While this is an good tool for capturing and motivating contacts it is NOT an Internet Marketing training system.

Personal Development Training – Will the system support my growth too?

This system is one of the few programs which personably promotes the personal progress of individuals as they deal with the challenges of building a business. Much of the focus is build around embracing the use of the telephone.

This system and the weekly dialing for dollars call are perfect for people having trouble working with the telephone aspect of their business. The growth of individuals are highlighted on these calls. Tracy is powerful in her optimism of the power of using the phone.

Overall Impression – So Jim, What do you think?

This system scores poorly for the criteria established but is powerful in it’s simplicity. It has it’s place in two main strengths. First the beauty of a PowerBuilder system. While building the relationship the system adds subtle pressure while showing others in the system joining “now”. The second strength of this system is the exceptional training on how to work the phones.

Like many of the systems under investigation, this is a simple system. It has the critical elements required to support success. The greatest weakness of this system is the lack of training in generating traffic using the Internet. The greatest advantage of this system is it’s focus on time proven fundamentals and the mastery of phone skills.

For individuals wanting to grow their business offline with online support this is an excellent system. It provides consistent training on moving contacts to the next step using the phone. The online support of the sales process is useful as the powerline promotes action.

With company / group specific customization the possibilities for use with a team as part of a process with duplication has promise.

Take a look at the system:

Default Visitor Site (Capture Page for Primary Business)

Default System Sales Site (For bringing people in the system)

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com