Mike Klingler of Marketing Merge and Marketing Funnel Mastery covers the topic extremely well in this elevator “teach”.   Here he teaches Internet Marketers Rich and Natasha (LeadWhisperer.com) to add value in the process beyond the lead capture page or even the opt-in landing page.  (I just happened to be there and capture it on video!)

Mike Klingler says “Give them something of value there”. By always adding value through out the lead generation system you help them to respect and trust you. By adding value if they do not buy now they will likely buy later.

Enjoy this video of Mike Klingler’s Elevator Teach.

See how I applied this Elevator Education on the concept of adding value to the home business lead generation process at the Your Lead Systems Program Introduction.

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