Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Let look at BRANDING

Establishing yourself as an expert. Attracting qualified leads to you depends on you being the one on your prospects mind as the expert. This is the principle behind Attraction Marketing. Branding you as the expert is an important criteria for evaluating a system.

With branding the ideal system allows you to personalize and self-brand the site to be yours. Most of the attention must be on you. Your recommendations, as an expert, are what should point your people to an affiliate product or service.
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What are the critical components of an effective Lead Generation System?

To answer this question we need to analyze effective Lead Generation Systems for their commonalities. Those components implemented in each unique system distinguishes it from Commonalities became criteria used to evaluate the systems against each other. Differences are not used as criteria but instead noted as worthy of inclusion while performing a personal evaluation. Notes of differences may also help in matching systems to the unique needs of individuals.

Most lead generation systems under investigation include some form of the following components/features/functions.

• Branding
• Income Generation
• Capture/Landing pages
• Relationship Building
• System functionality / usability
• Training on the system
• System Support

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