InterNET INvestigation:

WT Power Builder by Patrick and Tracy ‘Power Gal’ Monteforte.

WTPowers was launched in 2001 out of frustration they had trying to find good online marketing tools. They built as they say, “a comprehensive automated support system for network marketers.”

Training on the site focuses fundamental Network Marketing principles. Great support and training on using the phone to build relationships with cold market / leads generated by the system. This is a Power Builder System. It “pre-enrolls people” into your opportunity and helps them make a decision by letting them see other people in the system signing up. This is a little different that the other systems we have seen.
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Popularity: 30%

Lead Generation Systems / Funded Proposal Systems have a single goal. Get prospects into your business. So how do these systems help prospects progress to INvolvement with YOU?

The answer is easy but the course can be a bit complicated. During the investigation of these systems the process became clear as each system guru tried to teach how their system worked. Thankfully, I ran into Jay Grissom‘s generic flow chart about the time I was looking to simplify this issue for you. His detailed chart shows how complex it can be*.

My simplified chart skims over many of the details but gives you the overview you need to see how a lead generation / funded proposal system works for you. Enjoy the video of the process.
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Popularity: 2%

MLM Lead Generation System Investigation revealed several principles, practices and performances critical to success generating leads online. Here is some what I learned.

Principles, Practices, Performances = 3P Matrix

Principles

* Regular Results Require Consistent Effort
* A Lot of Hard Work
* Brand Yourself
* Use effective Capture / Landing Pages
* Build Your Own List
* Build Relationships by Adding Value
* Market to your list / Monetize your list
* Guru’s are learning too. (Like Twitter)
* Ongoing Personal Development

Practices

* Project Management
* Risk Management – Budget/Reward ROI
* Marketing Plan – Campaign Progression
* Communication Plan – Consistent Message across multiple Media
* Content Development Plan
* Content Development Process
* Content Delivery Plan
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Popularity: 1%

Prospex by Jason O’Toole provides a refreshing perspective on what a lead generation system can be. This system was created over the last 2 years from the perspective of a successful Internet/network marketer. It has heavy support for networkers with less of Internet Marketer slant than most system in this investigation.

Training on the site is a narrow focus on the most recent practices for using social networking sites and tools for driving traffic. You do not find PPC or Article marketing training here. You get blogging, Facebook and Twitter. You get an automated integration of social networking with blogging. Jason just plain delivers on the way to bring people into relationships of trust. He delivers in ways no other system delivers on attraction marketing.
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Popularity: 20%

One of the signs of a viable system is its ability to respond to the needs of its users. The users have spoken and the MLM Mastermind System listened. Last week Jonathan Budd announced the MLM Mastermind System includes Aweber autoresponder integration.

This opens the door for users of the Aweber auto responder to join the Mastermind System and seemelessly experience the advantage of Jonathan Budd’s capture pages, list management and backoffice training. Compatibility with Aweber also provides an alternative for those adverse to GetResponse as the systems lone autoresponder.

The change came as a response to pressure from system users and Internet marketers avoiding the system because of it’s single autoresponder support (GetResponse).
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Popularity: 2%

Freedom Duplicator by Rod Moore is a straightforward simple system with all the elements needed to succeed. Rod’s approach to the system and how it will help is a little different than most systems out there. He really seeks to add extreme value and a tool worthy of your consideration.

When you get started with the system you actually get the training first. A nice approach. You are enrolled in the MLM Attraction Marketing University at no charge. Once you sign up you receive over 20 emails with links to training video links. Each builds upon the prior.
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Popularity: 15%

The MLM Mindmaster System by Jonathan Budd is a complex, advance system allowing for personal branding and lead generation. The flexibility of the program gives you a lot of options. The complexity of the program requires greater effort in mastering the system.

The benefits of the system are strained by the demands it places on the system user. Written by Internet marketers, the system relies heavily on online strategies. There is no mention of working off line to build your business.

Because of the greater complexity the system will need to exceed in training and support to give full value to users. Let’s see how Jonathan and crew tackle the challenges of meeting user needs.
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Popularity: 3%

The MLM Lead System Pro by Norbert Orlewicz, Brian Fanale and Todd Schlomer provides a complete system for generating leads for your MLM opportunity. This system provides everything you need to succeed. It is not a simple system because of its advanced capabilities. It does take time to get set up learn.

MLM Lead System Pro (MLSP) also provides marketing training which includes strategic execution advice not found in most other systems. This advice goes a long way towards differentiating this system as user centric.

Branding – How well does the system brand YOU as an expert?
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Popularity: 56%

The Renegade System by Ann Sieg provides an excellent foundation for building an MLM business through attraction marketing. This is a simple system with the basic required components. For the one time price of $68.00 the system provides extreme value.

Ann Sieg has provided a system giving users what they need to practice her teachings from her books “The Renegade Network Marketer” and the “Attraction Marketer’s Manifesto”. It falls short of becoming a powerful system for advanced users because of its simplicity. Once you apply all the training and resources provided, you will need a more advanced system to make it really work for you.
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Popularity: 15%

Magnetic Sponsoring is one of the popular starting places for generating leads on line. Mike Dillard delivers a nice 7 part training on Magnetic Sponsoring. This appeals to business owners. They like the idea of becoming “the hunted”.

Mike’s story contributes to the expectations I had for this system. The system did meet the basic requirements you would expect from a lead generation system. For the price of $39.95, it is an excellent value. The training materials will provide a firm foundation in the attraction marketing concept.

The system is simple. For the price could you expect anything more? Accordingly, the system fell short of the standards of the ideal system. Let’s see how it fared.
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Popularity: 23%

Each of these systems is evaluated against the 10 essential criteria found on the Evaluation Criteria Worksheet.

• Magnetic Sponsoring – $38 (1x)
• The Renegade System – $67 (1x)
• MLM Lead System Pro (MLSP) – $49.97 per month (test drive $1)
• Online MLM Mastermind System – $47.97 per month (test drive $1)
• Freedom Duplicator – $37.00 per month
• WTPowerBuilder – $19.95 per month
• Prospex – No Charge
• Duplication123 – $39.95 per month
• Mentoring For Free – $19.95 per month
• Global Cash Flow System

Please feel free to conduct your own system evaluation using the criteria. YOU will be SURPRISED?

Do you have questions about these systems? Want to know their finer points? Weaknesses? Please leave your comments/questions below.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

OVERALL IMPRESSION

With any system or organization you begin to sense the environment as you work with it. Lead Generation Systems are no different. The producer of the system has biases. The support team, the training team all interact with you as a user of the system with a certain tone. These small, almost imperceptible acts leave you with an overall impression.

The ideal system will leave you feeling comfortable and cared for. It will help you feel confident that others you bring into the system will be treated with the same respect. Some systems are much tighter than others.
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Popularity: 1%

Most lead generation systems under investigation include some form of the following components/features/functions.

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Systems should assist in PERSONAL DEVELOPMENT TRAINING

Most systems do not add a specific personal development training path. So why would I include it? Because if the system producers are in tune with their users they will help them see the path of progress to pursue.

Ideally, a system supporting Multilevel Marketing lead generation would have a leadership development component. Seeing one of the great benefits of network marketing is the personal development of individuals from customers to workers to leaders.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Examining INTERNET MARKETING TRAINING

Lead generation systems provide many of the critical components of successful Internet Marketing. In most systems the task of getting visitors to come to their capture/landing pages is the responsibility of the user. This is a huge surprise to many a system purchaser. The skills of an Internet Marketer are required to actually generate visitors and subsequent conversions.

The ideal system would somehow magically provide visitors and leads. Since it is highly likely you will be drumming up visitors for your site. Key to your success is learning the skills of successful internet marketers. Your system should provide you with a path to pursue for early and ongoing success online.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Clarifying what’s needed in SYSTEM SUPPORT

When you get stuck, have a problem or just plain do not get it system help and support comes to your rescue. This criteria simply checks for three things. 1. Is there a system for requesting help. 2. Is there a knowledge base, forum or other online resources for problem discussion / resolution. 3. Is there some kind of ongoing user / system upgrade training in place.

The high scoring systems in this evaluation have multiple means of supporting system users. They also provide ongoing clear communication regarding system updates and scheduled outages. The less support there is in the system the lower the score.
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Popularity: 7%

Most lead generation systems under investigation include some form of the following components/features/functions.

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Let’s see what we want in SYSTEM TRAINING

How you get started with a system will tell a lot about whether you stay with a system. Typically, you have the difficult steps of configuring the system for operation while knowing nothing of what all the setting mean. It is in this critical stage the system training fills the gap. A clean clear start does much for helping users experience early success.

In the ideal system the system training would be meted out as needed by the developing user. The system training must meet the needs of new user, experienced system gurus and everyone in between. The introductory training will say a lot about future system support.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Examining SYSTEM USABILITY

How easy a system is to use depends on a huge number of variables. Not all the things that influence usability are in the system. Many are in the capabilities and experience of the user. The evaluation of usability in this instance will be highly biased by my personal experience and exposure to such systems.

The ideal system will be user friendly enough to deliver on promised performance without a lot of study or effort. Systems requiring multiple complex steps will get a lower score despite their level of high quality delivery of services. If the system is out of sync with the users of the system there is a good chance the new users to the system will be overwhelmed and not remain with the system.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Today we look at RELATIONSHIP BUILDING

Whatever system you choose make sure it provides Customer Relationship Management tools (CRM). At the extreme CRM tools compile and centralize every communication and interaction with the prospect. The Lead Generation Systems under review do NOT have CRM systems in them. Most have tools for communicating in mass to the people on your list in ongoing broadcast messages.

The ideal Lead Generation System has list management tools combined with autoresponder capabilities (The ability to send multiple messages over time). Your list is your greatest asset. Your relationship with the individuals on your list is what adds value to that asset. You cultivate that relationship by how you treat them and what value your expertise adds to their life. Without the proper Relationship building tools, you risk offending or otherwise undermine your credibility.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

This article covers CAPTURE / LANDING PAGES

All the site visitors in the world will net you nothing unless you can convert them into leads in your system. The capture and conversion of visitors into leads IN your system is why you adopt a “Lead Generation System”. Systems vary in the quality of their capture/landing pages.

The ideal system will provide market tested, proven capture/landing pages with effective conversion rates and the training / support for the self-branding of these pages to meet your need to be established as the expertise while maintaining conversion effectiveness.
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Popularity: 1%

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Now we examine INCOME GENERATION

Income is the lifeblood of your business. Without income, the lead generation system will not support itself. Your business will not survive. You can only go so long without an ongoing infusion of cash before your marketing efforts will die. Whatever system you choose needs to provide for ongoing residual cash flow.

The ideal cash flow machine will provide enough products / services to support ongoing income as well as ongoing flow of fresh new once off sales opportunities of value adding products to the prospects. The best systems will allow you to add your own affiliate programs related to your area of expertise. Eventually, you will be creating your own expert verifying content which you will want to distribute through your system.
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Popularity: 2%