Posts Tagged ‘Attraction Marketing’

7 Figure Networker Capture Page Sampling

Wednesday, February 10th, 2010

Jonathan Budd’s The 7 Figure Networker System (7FNS) MLM Lead Generation System now has updated capture pages as announced in yesterday afternoon’s post.  The change is a welcome addition a system tauted as one of the best for the quantity and quality of capture pages.  When you listen to Jonathan in his video’s and presentations he often expresses confidence in the conversion rates of the system’s lead capture pages.

Despite  Jonathan Budd’s announced yesterday, the number of capture pages has not drastically changed from the amount mentioned in the MLM Lead Generation System Investigation Report (http://inetin.com).  The quantity still rivals the other systems in this caliber.

To the casual visitor or infrequent user of the system the addition of several new capture pages may be missed.  I noticed right off the pages using Katie Freiling and Jenn Lawlor’s  success stories (nice touch).  It was refreshing to see talent other than Jonathan Budd every time.  The addition of a professionally produced video on the needs of home business owns is also a nice addition.

I figured the best way to report on the pages would be to let you see them for yourself so I put together the ultimate split test using The 7 Figure Networker System’s Regular Campaign pages. (See http://inetin.biz)

As mentioned in the MLM Lead Generation System Investigation (http://inetin.com) this system has a good number of capture pages.  Only one system has more.   Now that Jonathan Budd has included Katie Freiling and Jenn Lawlor’s  success stories there may be a glimpse of hope that Jonathan share the lime light with other good people.

It should be noted the pages showing on http://inetin.biz are the out of the box pages.  No effort has been made to brand them for Teach Jim or anybody else.  The pages showing are very close to how they are by default.  Enjoy the tour.

Here is a complete list of  the capture pages available to system users.  Really quite a value if you consider the time and energy required to write a landing page, let alone a “Good” one.  Check out the sampling of all the “Regular Campaigns” capture pages at http://inetin.biz.

Regular Campaigns

  • Promote 7 Figure Networker
    • Main Default Funnel
    • 4 Part Series Give Away
    • Jenn Lawlor Story
    • Katie Freiling Story
    • 2 Free Strategies Give Away
    • Free Webinar Give Away
    • Your System Story
  • Promote On Social Media
    • Capture Network Marketers
    • Capture Home Business Seekers
  • Promote Your Home Business
    • Your Personal Branding Page
    • Generic Home Business Page
    • Generic Wellness Industry Page

Keyword Campaigns

  • Promote 7 Figure Networker
    • Target MLM Companies 4 Variation
  • Target Companies
    • Free Traffic Webinar
    • Free 9 Steps Webinar
    • 2 Free Strategies Company Variation
    • 2 Free Strategies Give away
    • MLM Company Page 1
    • MLM Company Page 2
    • MLM Company Page 3
  • Target Industry Leaders
    • Male Top Producer Page
    • Male Top Producer Page 2
    • Woman Top Producer Page
  • Target Systems
    • Target Industry Systems 1
    • Target Industry Systems 2
  • Promote Your Company
    • Company Targeted Page
    • My Opportunity Sales Page

Custom Campaigns

  • Video Only Custom Pages
    • Custom Video Page 1
    • Custom Video Page 2
    • Custom Video Page 3
    • Custom Video Page 4
  • Video & Bullet Point Pages
    • Dual Custom Page 1
    • Dual Custom Page 2
    • Dual Custom Page 3
    • Dual Custom Page 4
  • Web Copy Only
    • Web Copy Only Page 1

As you can see there is quite the selection of campaign pages. Each of these is linked to an associated sales page directing users to take advantage of the $1 trial (Something recently dropped by the folks at MLM Lead System Pro).

There you have the latest development in The 7 Figure Networker System.

Popularity: 9%

Review: Prospex Epic Sponsoring Platform

Monday, February 8th, 2010

Prospex Epic Sponsoring Platform by Jason O’Toole adds the Epic Sponsoring Platform to the free Prospex system.  The advance functionality of the system has been added over the last 8 months.  I was invited to participate with the initial “beta” group.  Each week a new features rolled out.  The system evolved to include nearly every feature of the MLM Lead System Pro and the 7 Figure Networker (higher scoring system in the initial investigation) while maintaining the unique FREE elements of Prospex and it’s foundation in Social Media integration.

Training on Prospex focuses on the most recent practices for using social networking sites and tools for driving traffic.  Epic Sponsoring Platform adds Keyword research,  Article Marketing, personal branding, campaign management and much more.  You still get blogging, Facebook and Twitter training and the most direct ways to automate some of your social networking.  Jason just plain delivers on the best ways to bring people into relationships of trust.  This advance system delivers on attraction marketing through social media and effective Internet marketing practices.

The Prospex Epic Sponsoring Platform still has network marketing training with top level network marketing professionals offering both free and fee training to support the building of a downline.

Branding – How well does the system brand YOU as an expert?

The Epic Sponsoring Platform upgrade buys you personal branding on capture pages, autoresponders and system videos.  While Jason O’Toole still in most of the back office videos, it is easy to position you as system “Success Coach” working with Jason.  The back office continually shows the “Success Coach” prominently on the back office home page. page.  Because you are on the capture pages and in the back office you are associated with other network professionals in the back office.  This expert by association does much to advance you as an expert.

Income Streams – How does the system generate cash flow?

There are now more than 12 potential income sources in the back office on top of those in the Prospex system.  Because the Epic Sponsoring Platform is fee based there is a commission from users of the system.  The tools suggested in the base level Free training suggest using many of the tools with earning potential to the Epic member.  Epic members also earn a higher percentage from each income source.  Moreover commissions not paid to free members of Prospex roll up to the first Epic member.  This provides for profits from those who come into the system but do not choose to upgrade to the Epic Sponsoring Platform.

Some of the Income is derived from affiliate links is residual income stream in nature.  The affiliate programs from Prospex remain. These are mostly network marketing trainings by professional network marketers.  Many of these trainings are free.  Then there are inexpensive ebooks and some full training systems.

Currently, there are 2  eBooks, 4 CD/DVD Courses, The Master Mind Session, The Amazon aStore,  and 15 Business Tools ( Classified Ads, Conference Recording, Web Hosting, Autoresponder) as funding sources. The integration of the Amazon aStore into the Prospex Library is a nice touch.  (See an example)

Epic member the income opportunity is greatly improved income potential over the initial Prospex system.  An increased number of programs suggested throughout the trainings, higher commissions,  and the roll up of commissions to Epic members adds considerable value to Epic members.

Capture / Landing Pages – What brings qualified people in?

The capture pages for the Epic Sponsoring Platform member are 90% customizable.  The landing pages allow personal branding through customizable text and videos.  The system has 4 capture page templates. These templates can be pre-populated with the default information used in these templates as a good starting place.

Each customization can be placed in it’s own unique campaign.  Campaigns keep their own set of statistics to see the capture page traffic and conversion rates.

Relationship Building – How do you establish a relationship with your list?

The list building model of this tool is very strong.  There is both an internal system and you it can connect to an external auto-responder system.  The relationship building tool is made up of a separate pop up windows for notes, calendar events and email messages.

Clicking on the phone number allows you to schedule a call for a prospect on the calendar.  It sends you an email reminder of appointments if you want.

There is power in the ability to track your interactions with referrals you have brought into the system. More thatn working with them in the system you have the ability to export information as needed.

The system connects to an external auto-responder provides an excellent way to build and strengthen your relationship with system users.  The system comes with 2 several customizable auto-responder series to build the relationship on autopilot. Some may be disappointed in the number of auto-responder messages if they believe email is the best way to strengthen the relationship.  Due to the encouragement of the system to build the relationship through social media, phone and other means the auto-responder is not the main source of relationship building.

Usability – How does the system support your work in the system?

The system menu system is improved by consolidating the top menu choices. The left menu still changes based on the top menu choice. After choosing a top link like “Getting Started”,  the left sidebar links  becomes the submenu of “Getting Started”. Choosing “My Account” reveals a longer list of links and a promotional bit in the left sidebar.  The left menu really provides a type of top to bottom checklist for system setup and training when in the task directed menu items were selected.  The left side show promotional and training resource links when informational type links are picked on the top menu.

Working with the system allows a smooth transition from prospect focus, to marketing campaign management, to   training resources and step-by-step system / marketing setup.

System Training – How do I come up to speed with the system?

System training is in the form of videos and step-by-step instructions under the “Getting Started” link.  Like other systems, Prospex Epic Sponsoring Platform gets you started with simple steps and progresses through the “free” Prospex level trainings for the firm foundation for the advanced marketing strategies of the Epic Sponsoring Platform.

The system training is an integral part of the marketing plan.  All system training builds toward marketing.  The videos, which step you through the training, make mention of marketing implications throughout.

System Support – When I get stuck what help can I expect?

There is not a specific support service in the Prospex Epic Sponsoring Platform.  No FAQ,  no forums, no ticket system.  There is only a “Contact” link.  The system is simple enough you don’t need support.  When there were questions or issues they are quickly resolved by sending in the contact information.  Responses returned within 24 hours.   Good answers and issue resolution.

There was even a new feature added in days based on a single suggestion. Responsive.

Internet Marketing Training – How do I generate Internet leads?

The attraction of the Prospex system is its cutting edge marketing coaching in simple strategies for Internet Lead Generation AND training and support for traditional Network Marketing values.  The purpose of all the online / offline activities and training focus on building relationships so people know, like and trust you.

The entire Internet Marketing Training from the free Prospex system only takes a few hours.  In those few hours the tools and techniques are delivered with a larger vision. The path to progress and success was not muddled with the typical barrage of many possible ways to work.

The advanced strategy training continues to flow in a natural progression. Epic membership add advanced strategies  on generating traffic through “Traffic School”. Traffic School includes advanced strategies in Keyword research, Email Marketing, Massive Twitter Traffic, Video Marketing, Forum Marketing, Classified Ads,  Article Marketing and List Building.  The power of these strategies are the efforts to provide massive traffic. The strategies follow a similar pattern so they are easy to add in as needed.

Personal Development Training – Will the system support my growth too?

This system is one of the few that provides on an ongoing basis.  Weekly teleconference calls also provide coaching on growing your Network Marketing business.  Even those calls dealing with Internet Marketing seem to circle back to the root purposes of  serving by leading, building relationships and growing your Network Marketing Business.

The  Prospex Epic Sponsoring Platform training continually invites personal grow.

Overall Impression – So Jim, What do you think?

The Prospex Epic Sponsoring Platform ($49.95 monthly) is a strong advocate of traditional network values in the modern evolution of social media. The social media centric foundation training and tools coupled with the advanced traffic generation techniques make this solution what many network marketing companies need but don’t know they want.  this system provides a systematic growth pattern for distributors.  It keeps true to the fundamental principles of network marketing while promoting the application of new technologies. The Prospex Epic Sponsoring Platform is poised as a strong answer for the best of both worlds.

Open a free account and take advantage of a cadre of network marketing experts working around a simple but strong lead generation system.  Begin laying the foundation for your success as you grow to need the advanced traffic techniques of the Prospex Epic Sponsoring Platform.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 8%

Review: Prospex

Friday, July 10th, 2009

Prospex by Jason O’Toole provides a refreshing perspective on what a lead generation system can be.  This system was created over the last 2 years from the perspective of a successful Internet/network marketer.  It has heavy support for networkers with less of Internet Marketer slant than most system in this investigation.

Training on the site is a narrow focus on the most recent practices for using social networking sites and tools for driving traffic.  You do not find PPC or Article marketing training here.  You get blogging, Facebook and Twitter.  You get an automated integration of social networking with blogging.  Jason just plain delivers on the way to bring people into relationships of trust.  He delivers in ways no other system delivers on attraction marketing.

This site also supports network marketing with training by top level network marketing professionals offering both free and fee training to support the building of a downline.

These diverse training strategies are in a system worthy of consideration at the marvelous monthly fee of FREE.  Yes, it costs $0.  There is enough trust in the backend funding that the entire system is “self supporting”.

Branding – How well does the system brand YOU as an expert?

You are not branded unless you purchase an upgrade which will allow you to use your own videos on the capture page.  Jason O’Toole is the primary man in the trainings and on the landing page.  That said Jason takes a far less prominent role on landing page.  He is there to add credibility and the human touch at the end of the letter. Other than that, the capture uses testimonials from other network professionals on the benefits of the system.

Income Streams – How does the system generate cash flow?

Income is derived from affiliate links in the system.  The affiliate programs are mostly network marketing trainings by professional network marketers.  Many of these trainings are free.  Then there are inexpensive ebooks and some full training systems.

Currently, there are 2  eBooks, 4 CD/DVD Courses, The Amazon aStore,  4 Business Tools ( Classified Ads, Conference Recording, Web Hosting, Autoresponder) as funding sources.

These have changed in the last 2 weeks.  The site is evolving and improving with new materials and funding propositions.  Epic Sponsoring is a fee-based  enhanced version of Prospex allowing more personal branding and residual income stream potential.

The integration of the Amazon aStore into the Prospex Library is a new powerful feature.  (See an example)

Capture / Landing Pages – What brings qualified people in?

Prospex has a single,  somewhat generic landing page with distracting, irrelevant menu items.  There is NO customization of this page.  The landing page has audio statements from various Network Marketing leaders with Jason O’Toole shown at the end as the person behind the system.  This softens the branding of a single individual you see in so many other systems.

Granted it is NOT YOU, but it is multiple experts all pulling for your prospects success.  You can be seen as one of those.

Relationship Building – How do you establish a relationship with your list?

The list building potential of this tool is very strong but you would never know it.  The interface for working with folks you refer to the system is horrible.  It is made up of various pop up windows for various activities.

The system has a calendar which seems disconnected from your interactions with prospects.  As it turns out, you schedule a call for a prospect and it shows on the calendar.  It even sends you an email reminder of appointments if you want.

There is power in the ability to track your interactions with users you have brought into the system.  Too bad it is hidden between appearing / disappearing windows and  menus.  It could be one of the strong points of the system if it was easier to use like the Magnetic Sponsoring or Freedom Duplicator systems.

The ability to export information allows you to “Own” the list.  You are then able to add the list to autoresponders and other tools for marketing campaigns.  (Another feature added in the last two weeks)

Usability – How does the system support your work in the system?

I struggled a little because of the changing left menu system.  After choosing a top link like “Getting Started”,  the left sidebar links  becomes the submenu of “Getting Started”.  Left sidebar items disappear in several cases.  Choosing “My Account” reveals a longer list of links and a promotional bit in the left sidebar.  This inconsistency takes a bit of getting used to.

A suggestion would be to make the links on the left side could become pop up menu items tied to the top level menu.  The Left sidebar could then consistently promote the latest training call and the upgrade package or other specials.

There are different link locations inside the training pages, the library, the  account page and the home page.  Inconsistencies allow for some discomfort in working with the system.   This effects system usability and diminishes from the sites professional potential.

System Training – How do I come up to speed with the system?

System training is in the form of videos and step by step instructions under the “Getting Started” link.  Like other system Prospex gets you started with the details of configuring the tool without providing the needed foundation to know WHY you are doing it.

The set up steps are not to difficult, but should take place AFTER the marketing plan is in place.

System Support – When I get stuck what help can I expect?

There is not a specific support service in Prospex.  No FAQ,  no forums, no ticket system.  There is only a “Contact” tab.  The system is simple enough you don’t need a lot of support.  When there were questions or issues they are quickly resolved by sending in the contact information.  Responses returned within 24 hours.   Good answers and issue resolution.

There was even a new feature added in days based on a single suggestion.

Internet Marketing Training – How do I generate Internet leads?

The attraction of the Prospex system is its cutting edge marketing coaching in simple strategies for Internet Lead Generation AND training and support for traditional Network Marketing values.  The purpose of all the online / offline activities and training focus on building relationships so people know, like and trust you.

The entire Internet Training only took a few hours.  In those few hours tools and techniques for results were delivered with a larger vision.  This was refreshing.  The path to progress and success was not muddled with the typical barrage of possible ways to work.

Missing was the Marketing Plan and entire strategy overview support for the individual technical video presentations.  For advanced users suggestions on optimizing additional strategies might have a place.  These advanced strategies are supported more fully in the upgrade, Epic Sponsoring.

Personal Development Training – Will the system support my growth too?

This system is one of the few that provides strategic direction to personal development on an ongoing basis.  Weekly teleconference calls usually provide coaching on growing a Network Marketing business.  Even those calls dealing with Internet Marketing seem to circle back to the root purposes of building relationships, serving by leading and building your Network Marketing Business.

Permission to be where you are and an invitation to grow is a consistent theme through Prospex training.

Overall Impression – So Jim, What do you think?

This system scores poorly for the criteria established.  Despite the low score training balances old school network marketing principles  with cutting edge social networking tactics at no cost makes this very attractive.  The more systems I review the more I appreciate simple solutions with strengths in just the right spots.

Prospex has me wondering if most of the right things are in the right spots.  This product was released in May so it still has some growth until it is fully established.  Time will tell but for now Prospex is poised to turn some heads and provide value to its users.

Prospex (Epic Sponsoring $49.95) is evolving to become a strong advocate of traditional network values in the modern evolution of social media.  Many network marketing companies are struggling to identify how they will use online systems to duplicate successfully.  Prospex is poised to position itself as a strong answer of the best of both worlds.

The success and sustainability of the system relies on several elements in the purchased training area.  Do to the quality of the free training one may ask if there is even a need for purchased training materials.  Time will tell if the model is sustainable.  Until then open a free account and take advantage of a cadre of network marketing experts working around a simple but strong lead generation system.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 29%

Review: Freedom Duplicator

Wednesday, July 8th, 2009

Freedom Duplicator by Rod Moore is a straightforward simple system with all the elements needed to succeed.  Rod’s approach to the system and how it will help is a little different than most systems out there.  He really seeks to add extreme value and a tool worthy of your consideration.

When you get started with the system you actually get the training first. A nice approach.  You are enrolled in the MLM Attraction Marketing University at no charge.  Once you sign up you receive over 20 emails with links to training video links.  Each builds upon the prior.

Actual upgrade into the Freedom Duplicator System was difficult.  There were no direct links to the system sign up page.  All the links I could find pointed to the MLM Attraction Marketing University sign up page.  (Conversion rate into the program would likely be stronger if the link to the Freedom Duplicator Members area also had a Sign Up link.)  Upon request he sent me out the link.  Now we can jump into investigation of this system.

Rod is a personable individual with a helpful attitude. He was more than willing to talk on more than one occasion via Skype.   He is practicing what he suggests in the Attraction Marketing University Introductory section on Attraction Marketing.

Branding – How well does the system brand YOU as an expert?

Rod Moore is heavily branded in the system.  He is in every video and he is expounding his wisdom in the MLM Attraction Marketing University.

The capture/landing pages are entirely customizable.  You can add all you want about your expertise.  Just know you will want to introduce Rod Moore as a trusted expert because your people will be seeing his face throughout the MLM Attraction Marketing University frontend to the Freedom Duplicator System backend upgrade.

Income Streams – How does the system generate cash flow?

The primary source of income in this system are sales of others into the system.  This is the only source of ongoing income unless you include an ongoing income producing product / service in your custom links.

The other affiliate programs in this system are OK.  They are affiliate links from Mike Dillard and Ann Sieg’s programs.  Recently, Rod added the ability to add your own affiliate links.  This is powerful as you can include any program you desire.  (I put  a few in, but have not tested their integration.)

Flexibility in this area helps the monitization potential of this system.

Capture / Landing Pages – What brings qualified people in?

The system provides 7 “Index” pages. Each has a related “Promotion link”.

  • Main Index Page – Long Copy
  • Forget Renegade University
  • Blank Template Page 1
  • Main Index – Short Copy V1
  • Dominate The Search Engines V1
  • Attracting Twitter Leads
  • Facebook Attraction Marketing

The promotional link points to the primary Freedom Duplicator Capture page which is really the MLM Attraction Marketing University “Free” enrollment page.  This is in keeping with what Rod teaches about having a single marketing funnel with an “irresistibly offer”.

As you can see these “Index” pages leans toward specific needs of network marketers online.  You have control over the information in the subsections of these index pages.  A very nice feature.

After people are on your list you can send them messages which contain links to the other affiliate programs you put into the system.  This is in keeping with Mike Dillard’s Traffic Formula training.  Build your list.  Build your relationship.  Monetize your list.  Rod would have you include various affiliate links in follow-up emails.

Relationship Building – How do you establish a relationship with your list?

Your relationship with your list is strengthened by your agility to follow up with appropriate notes and ratings in the lead management area.

More than just an autoresponder, this system has fields for “Best time to call” and “Next follow up date”.  hHe also as a link to “Send Mail”.  In other words the system supports on and offline relationship building.  You have the freedom to add notes into the system at will.

Strengthening relationships is a key element of what Rod teaches and what his system supports.  All this is done in the Freedom Duplicator System.

There is NO way to own the list.  You cannot export the information in “Your” list.  This raises the question of whoes list is it really.  All the valuable Customer Relationship data is managed in a system you do not have complete access to.

This is a weakness that could be easily resolved with export capabilities.

Usability – How does the system support your work in the system?

Simple and straightforward.  Nothing difficult here.  There is no real workflow direction to the system.  Instead there are always available links that give you what you need.  (The term Index Pages for your Capture / Landing pages took some getting used to).

There was no clear way to get help or assistance.  No place to ask questions or see the questions others are asking.

System Training – How do I come up to speed with the system?

Training on the actual system setup is under the Training tab.  There is a system Overview video.  Some technical videos on registering and forwarding a domain.  After the domain name stuff it jumps into setting up your profile.  (It seems to me the order of these should be reversed.)

The final system set up videos deal with “Working With Your Leads” and “Sending Group Emails”.

All setup and introductory information is done by video.  Like other systems investigated I see this as a weakness.  Video is great for the first time through but it is horrible for users who need a check list or reference.

System Support – When I get stuck what help can I expect?

Training in video is the only thing I can find in terms of support.  The answers might very well be in the video, but if I cannot find it It will do me little good.

No FAQ.  No online community. No live chat.  No phone number.  There is NO system support visible.

I guess you are left contacting Rod directly.

Internet Marketing Training – How do I generate Internet leads?

This system is very strong on simple, straightforward training. The Partner Training Centre has 7 simple steps. The “Fast Start”  Marketing area deals with 10 fastest strategies to get started.  The “Advanced Marketing Strategies” include 14 strategies. (Several of these are tagged with “Coming Soon”.)  Training on system customization gives you what you need for making the system work for you.

Weekly Webinars are listed in the Training Centre also.  There are no dates and it looks like they have only had three of these webinars.  (This looks like it is not being updated lately.)

Personal Development Training – Will the system support my growth too?

The system provides guidance on “Developing a Marketing Plan”. Rod Moore does give strategic direction.  He also differentiates between tactical and strategic actions.  The system is always reinforcing building relationships.  Non of these trainings deal with personal development they go a long way at helping.

Setting of goals and setting expectations on the work involved to accomplish the goals are mentioned and suggested in the system. There is no personal goal tracking system other than the fact Rod Moore covers these “directional” type topics.  This fosters personal growth.

Overall Impression – So Jim, What do you think?

The system is simple, but very workable.  It is not cluttered with a lot of hype or complicated systems configurations.  There is power in this system simplicity.

Control over the landing pages is fantastically simple.  Tracing your integration with your leads.  Very strong.  No ability to export your list stinks.  Training is very strong.  All video training makes reference and reminders a little difficult.

The training is fairly basic and will likely never be extreme unless Rod brings in specialists.  This may appear to be a weakness.  Actually, by keeping the training simple and focused on the essentials there is less confusion and more ease in implementation.

I like this system. I like the way Rod Moore models and focuses on Attraction Marketing.  There are weaknesses like incomplete trainings, no video notes and Rod’s sometimes slow delivery when you are wanting more, now! (likely a personal problem for this investigator).

Freedom Duplicator at $37 per month this provides everything you need to use attraction marketing as a mechanism for building your Network Marketing Business.  The price is fair when compared to the $47 or $49 charged by other systems which are not as strong in the building a relationship support materials.

If a team determines to use this tool they will not be disappointed until they want exact step by step direction on a single path to success.  This system gives you multiple ways to get people to enter your relationship building funnel there is a chance you may get lost (Just too many sources).

The marketing plan and goals are useful at providing direction but not strong enough to drive you down a single path until you have achieved success.

With the recent addition of your own affiliate link customization and the ability to adjust the landing pages this system can serve all your needs.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 30%

Review: The Renegade System

Wednesday, June 24th, 2009

The Renegade System by Ann Sieg provides an excellent foundation for building an MLM business through attraction marketing.  This is a simple system with the basic required components.  For the one time price of $68.00 the system provides extreme value.

Ann Sieg has provided a system giving users what they need to practice her teachings from her books “The Renegade Network Marketer” and the “Attraction Marketer’s Manifesto”.  It falls short of becoming a powerful system for advanced users because of its simplicity.  Once you apply all the training and resources provided, you will need a more advanced system to make it really work for you.

Branding – How well does the system brand YOU as an expert?

This system heavily brands Ann Sieg.  While the system user enjoys having their name at the end of the free books, the book is clearly written by Ann to promote Ann and her strategy for using attraction marketing to buid a MLM business.

As in other sytems with weak personal branding, users of this system will need to use resources outside the system to build their expertise in the eyes of their prospects.  This can be done by edifying the person you are referring to on the capture/landing pages and their products.

Income Streams – How does the system generate cash flow?

Cash flow opportunities are more extensive in this system than most.  There are 8 promotional programs to bring people into the system and 27  or more affiliate programs in the “backend” sales system and three major affiliate systems:  “Click Bank”, “Commission Junction” and  Amazon.

The products in the system are related to setting up an Internet marketing effort.  Additional opportunities exist in Internet/Information Marketing.  Most of the products are one time sales.  The few products with potential residual income will likely be purchased by more advanced users who  have outgrown the system.

Capture / Landing Pages – What brings qualified people in?

One size fits all.  For each product in the system,  there is only one capture page heavily branded with Ann Sieg and no chance for the system user personalization.

There are no capture pages for products provided by third party vendors.  These are typically geared to help system users anyway. The user needs to create their own landing pages/autoresponder(if desired) to promote these outside of the system.

Relationship Building – How do you establish a relationship with your list?

The system does collect lists of people.  There is a different list for each product offered in the system.  A person expressing interest by downloading a free book gets added to the list for that product. There is little users can do with the list except run a few reports and export the data.  There is NO autoresponder (although Awebber is an affiliate product of the system).  There is also no note taking capabilities or other tools supporting relationship building.

No phone script a or instructions on what to do next after people are on your list. This is a disappointment.  Particularly where Ann helps you get the leads in and provides a rich environment for teaching you how to attract people.

Usability – How does the system support your work in the system?

Clear menus with straightforward navigation was useful.  Most of the pages are written like Ann’s books or one of her long sales letters with inline text links.  Most information is presented in pages laden with too much text. This makes it difficult to jump from step to step as some web readers will be inclined (like me).

System Training – How do I come up to speed with the system?

At this time, there is an annoying series of ads on the home page that make it hard to get to the 10 Step Overview located below the series of sales pitches.

The 10 Step Overview provides a good starting place. The steps are clear and information helpful.  Flow through the information may be a little slow for technically savvy users.  There are also several places for getting distracted through the text links.  These links do not open in a separate window so be careful it is easy to get lost.

System set up  does not require technical knowledge.  It is really an orientation to the system and how to use it in building your business.  The small step progress is useful to new users.

System Support – When I get stuck what help can I expect?

There is an external Support Suite system that opens in a new window.  It has a Knowledge base, News, Downloads, Troubleshooter and submit a ticket area.  This area requires a separate login. There are no link back to the main system area making it a little confusing initially.  The  “Support Suite” looks and feels like a forum. It looks like only official information is released on the site with no place for personal comments.  Be sure to discern between official and informal information in forums.

Internet Marketing Training – How do I generate Internet leads?

This area jumps a critical component. It assumes you know how to move forward.  With just a quick statement or two the training jumps into online and offline methods of “Advertising” to generate traffic.  The training and resources landing pages misses a great opportunity to provide users with strategic direction and the key steps to success.  Too bad.  Instead, the user is left to begin making strategic marketing decisions on their own without enough information.

Users choose from various online and offline strategies.  Each strategy is described.  The system provides  a rich set of resources and helpful hints on how to succeed.  These by themselves are worth the price of the system.

Personal Development Training – Will the system support my growth too?

Due to the detail information in Ann’s trainings, I thought there would be  more larger picture,  strategic direction.  There is no mention of a marketing plan, a content development plan, nor any strategies for managing the tasks, budget or expectations involved in running successful marketing campaigns (on or off line).  My greatest disappointment with this system is the gap between the vision / dream of success and the tactical/technical implementation.  It seems goals, expectations and a road map would make the program complete.

I worry the NEW Renegade University Pro system with its click-by-click guidance may also miss critical goal/direction expectations training opportunities.

Overall Impression – So Jim, What do you think?

The program provides an excellent, simple solution for promoting Ann Sieg and her quality information products.  If you can make it through the long pages of “Sales Letter” like text, you will be enriched and prepared to succeed.  If you limit your focus to a few simple strategies you will probably find better success than if you try to absorb all the system has to offer.

I’m glad I purchased this system because of the rich resources and Ann’s simple story.  It is written masterfully and should be required reading of all who want to be ‘Atrraction Marketers’.

The Renegade System provides a great foundation for building your MLM with “Attraction Marketing”.  It helps you understand how to use information marketing  product.  It lays the beginnings of thinking differently about generating interest in you and your prospective business opportunity.

I am disappointed by the gaps in personal progress,  strategic direction and ongoing personal support.  Like many of these systems, the personal touch gets lost despite the warm writing style used throughout the site.  Video segments could soften this as well as ongoing webinar/teleseminar trainings/recordings.

Get  this system and use the resources for building your tools and skills for effective advertising and traffic generation.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 20%

Review: Magnetic Sponsoring

Tuesday, June 16th, 2009

Magnetic Sponsoring is one of the popular starting places for generating leads on line.  Mike Dillard delivers a nice 7 part training on Magnetic Sponsoring.  This appeals to business owners.  They like the idea of becoming “the hunted”.

Mike’s story contributes to the expectations I had for this system.  The system did meet the basic requirements you would expect from a lead generation system.  For the price of $39.95, it is an excellent value.  The training materials will provide a firm foundation in the attraction marketing concept.

The system is simple.  For the price could you expect anything more?  Accordingly, the system fell short of the standards of the ideal system.  Let’s see how it fared.

Branding – How well does the system brand YOU as an expert?

Mike Dillard is the only one being branded in Magnetic Sponsoring.  You have no options in the system to act as an expert. Upon contacting leads generated by the system, some users have reported having trouble convincing leads they (not Mike) are associated with the program.

Mike also includes a few other experts in the various programs.  He builds their value as people he values.  This is probably the best way you can reinforce your place as the expert.  This requires you, outside the system, to refer your audience to the landing page.

Income Streams – How does the system generate cash flow?

The program provides 5 product to income.  Two low priced items (Free – $150), two mid priced items ($150 – $300) and one high priced item (>$300).  You get a flat $20 affiliate commission for sales made of Magnetic Sponsoring and 40% of the purchase price on every other product. None of these items provide for residual income. You will need a continual flow of fresh new buyers to keep the cash coming.

Each of the products come with a single capture page, a sales letter and creative resources for ads.  The products are of high quality. The products star Mike Dillard or experts he esteems. The product mix targets precisely the needs of network marketers.  Leads from this system will likely be network marketers.

Capture / Landing Pages – What brings qualified people in?

There is a single capture / sales page combination for each product.  The page is not customizable.  In the FAQ there is a suggestion on creating your own HTML capture pages if you want customization (This FAQ had over 2000 views. The most in the FAQ area).  (There are no instructions nor specifications. I did it, but with some pain.)

The capture pages are clearly targeted at business owners and Internet using networkers.

Take a look:
Magnetic Sponsoring: Capture PageSales Letter
Building on a Budget: Capture PageSales Letter
Blackbelt Recruiting: Capture PageSales Letter
Pay Per Click Domination: Capture PageSales Letter
MLM Traffic Formula 2: Capture PageSales Letter

Relationship Building – How do you establish a relationship with your list?

One system strength is the tools for working with leads.  There is a basic calendar, task list and note area for managing your interactions with leads.  Tracking lead interactions and communications can be useful in tracking client progress.

Follow up communication with potential clients is expected to be by phone.  There are simple sample phone scripts included.

There is no autoresponder for generating follow up email messages.  The list is strongly tied to the system, but there is a way to export the list for use in other systems. (Not evaluated for compatibility with other systems)

Usability – How user-friendly is the system ?

Tabs provide direct navigation to regular tasks.  Navigation came to a  deadend or became unclear while moving through the getting started information. Links to “Support” takes you out to an external site in an external window.  There is no navigation back to the system on this page.

All of  the information seemed curt and to the point.  Often you were left wanting more.  (Likely found in the next course or two I did not purchase).

System Training – How do I come up to speed with the system?

New users can get confused because the system home page suggests two paths. 1. “Getting Started” and 2. “First Time Here?”.

The “Getting Started” tab walks you through a set of text slides introducing the system and leads you to the Internet Marketing Training/Ads(the next tab).  The “First Time Here?” section has a long sales letter formatted welcome with no navigation at the bottom.   If you make it back to the “First Time Here?” page, you watch an 11 minute video describing the system showing pages that look  like the system you are logged into.

Hidden at the bottom of the Internet Marketing page is a plain blue link “What to do with leads?”.  The page has one phone, one answering machine and an email script for 2 of the 5 products.  That is it.

In a section listing videos on how to work the system, there are only 2 of 19 completed videos.  It looks like using video to meet user needs was a nice idea until it came time to implement. Videos not available include topics like “Pay Per Clicks”, “Contact Management System” and “My Commissions” (This teacher was surprised that Mike and team would not have quality training to match the professionalism displayed across the rest of the system.) Is this system in its infancy (work yet to be done) or does it show a lack of support to system users?

System Support – When I get stuck what help can I expect?

System messages are sent to system users via the “Update Blog” on the home page.  There is no knowledge base or support community.  There is a FAQ section but it only contains short answers with minimal detail.  There is a phone number for you to leave a message.  The service expectation is established at “48 hours but usually much sooner”.

Internet Marketing Training – How do I generate Internet leads?

Basic Training is offered in 6 areas of internet marketing. Each area describes the strategy and links to resources. Each section varies in the type and quality of the resources provided.  In the 17 forums listed, I did not see Mike’s own Better Networker forum (suggested by his competitors).

The areas covered include:

  • Google/Yahoo PPC (3 site links, 2 buy program links, 1 video link. 2 keyword tool links)
  • Ezines/Email Marketing (5 links to ezine advertising companies)
  • Forums/Classifieds (17 forums, 2 classifieds [no Craigs List])
  • Banners (6 service provider links)
  • Ariticle/Press Releases (2 Article/3 PR listing sites)
  • YouTube/Web 2.0 (Link to you tube.  Missing are New social media sites and strategies).

These approaches are founded in the Internet marketing practices of 2-3 years ago.  Little cutting edge stuff here. (Hey, if it works….)

Absent also from this site are ongoing supporting activities.  Most competitive sites offering on-going support also charge enough each month to pay for it.  With this system, you save money and get to enjoy learning on your own or when the next course comes out.

Personal Development Training – Will the system support my growth too?

There is no personal development support in this system.  There are a few helpful and supportive hints like “Pick one stay with it till it works.”  or “Make sure to put your own spin on things”.  Do not expect hand holding from inside this system. It seems there is a bit of  a now that you are here “Good Luck” attitude due to the lack of ongoing support activities.

Overall Impression – So Jim, What do you think?

Given the price and the purpose of this system it is adequate. It was never meant to be a full fledged Web 2.0 marketing system.  It came out in the past and there remains. Remnants of that past inherit in the system.  (Like 100% phone follow up/ no autoresponder)  Then again maybe that works best with MLM leads.

Magnetic Sponsoring is a great foundation product.  It lays the fundamentals of thinking differently about how to generate leads. Because of its once off price and the quality materials, I will keep it but will likely use another system for my lead capture/management activities.  I will recommend Mike’s products where they meet specific needs AND I can recommend the materials created by Mike Dillard, another expert in the field.

Be warned. When you first sign up with the system you get a barrage of email.  Also be warned that every one of  his products mentioned some of his other products.  He is always pushing to the next sale of his next product.  (He really is a marketer!)

This is a simple system. Easy to use.  Not too complicated.  Great for starters who want to follow up with leads by phone and track their interactions in the system.  It provides very basic beginnings of Internet Marketing.  I do not think it is enough to land you success on its own.  But like Mike suggests, if you “pick one and stay with it”, you will master it with some direction from the system AND resources you find other places.

My final wish is that Mike would have given some indication of which Internet Marketing Strategies are more effective for which type of system users.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

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Popularity: 21%

Evaluating Capture / Landing Page Resources in Lead Generation Systems

Thursday, June 4th, 2009

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

This article covers CAPTURE / LANDING PAGES

All the site visitors in the world will net you nothing unless you can convert them into leads in your system. The capture and conversion of visitors into leads IN your system is why you adopt a “Lead Generation System”.  Systems vary in the quality of their capture/landing pages.

The ideal system will provide market tested, proven capture/landing pages with effective conversion rates and the training / support for the self-branding of these pages to meet your need to be established as the expertise while maintaining conversion effectiveness.

Capture / Landing pages are evaluated on two criteria.  First do they have quality, proven pages for your use. Second can those tested and proven pages be customized with your personal branding. Better yet is the system that provides quality proven capture/landing pages but do they also provide adequate training so customizations of the pages does not distract from the pages conversion capacity.

Scoring is skewed in favor of customization.  Again, personal branding and “I am the expert” basic premise of attraction marketing / magnetic sponsoring demands this flexibility in higher ranked system.  A 10 will have quality / quantity of capture / lead pages with clear and specific directions on how to maintain reproducible conversion rates after customization.  A system with a 5 rating will have a mix of quantity or quality letters with customization capabilities but little direction or support of the customization process.  A low score will have NO customization.  A lower score will result if the quantity or quality of available letters in insufficient.

Conversion of visitors to leads and customers can rely on converson/landing pages if your offer or expertise is not compelling.  The system’s capacity to deliver effective customizable capture / landing pages can make the difference for internet marketing beginners.  Beginner or advanced marketer a jump start with quality capture / landing pages can save you time and set you on the road to immediate success.  Get a system with the capture / landing pages you need.

Popularity: 9%

Evaluating Branding in Lead Generation System

Saturday, May 30th, 2009

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Let look at BRANDING

Establishing yourself as an expert. Attracting qualified leads to you depends on you being the one on your prospects mind as the expert. This is the principle behind Attraction Marketing. Branding you as the expert is an important criteria for evaluating a system.

With branding the ideal system allows you to personalize and self-brand the site to be yours. Most of the attention must be on you.  Your recommendations, as an expert, are what should point your people to an affiliate product or service.

Points are awarded on the following scale. The tool is yours. Branded with you in every way. 10 points. Equal mix of you and the system / system producer 5 points.  Little or no you and mostly system/system producer near to 0 points. The score reflects more or less the percentage of personal branding while allowing reasonable reference to third party experts by association.

When considering a system this should be very important to you because it is on this single point you will be seen as a leader or a follower.  Brand yourself as you will and enjoy the rewards accordingly.

Popularity: 5%