As each product is comparied to others in the market place there is a temptation of the reviewer and others to begin to compare produces against products.  When the product is used as a judgement standard it becomes a moving target.  The preferred way to conduct reviews is against an established standard.

In the first investigaiton of lead generation systems I used a set of criteria created as part of the syntopical reading process.  It developed as the authors of the various sustems explained why their systems were so much better than their competetor.  The list of 10 critieria became the standard all systems were evaluated against.

Image by theonewhoistall via Flickr

As we revisit the lead generation systems again it made sense to ask critical questions of the criteria.  Two areas of change in the various systems seemed the best place to begin the examination.

The main new feature added to the most popular system and some 0f the newer systems is the idea of content management.  Many systems even introduced what they are calling a “Content Management Solution” (CMS).  If they are really adding in the full functionality of  a CMS then could be a real distinguishing criteria. 

As I looked a the existing criteria and this idea of content management it became clear I should not add additional criteria for content management.  One of the primary criteria of lead generation system following attraction marketing principles is branding. The ability of the system user to customize their own content to foster personal branding. 

Content Management will not become a new criteria for evalution.  Instead the criteria for branding will now include a content management consideration.  Previously branding examined if personalized content could be entered in  or pointed to from the system.  Now the branding criteia will also ask if the system has a content management feature where marketing collateral (including images, videos and documents) can be stored and managed IN the system.

Branding will also look at the system to see if it has mechanisms in place to display and present content unrelated directly to lead generation.  Several systems, in an effort to provide a single stop solution, have bolted on to their systems blogging or mini website management capabilities.  This will also be considered a branding issue as an expansion of the content management capabilities of the system.

Niether content management or blogging/site management tools make or break a system since they can easily be handled outside of the system.  Accordingly, these modern features will be considered as part of the branding criteria and not become its own criteria.

Image via Wikipedia

The other feature we see creeping into attraction marketing lead generation systems are tools for integrating with social networks.  This type of integration includes the ability to sent a single message from in the system to all you social network friends.  Other features include improved communication with various groups of people.  These features initially looked like they needed their own criteria.

After careful examination it became clear these social network tools and integrations really were nothing more than additional avenues for building and strengthening your relationships.  Just as we did with the criteria above it made sense to NOT add an additional criteria but insead address social network integration tools under the relationship building criteria.

There are some who will place greater importance on personal branding through content management and may want to use CMS as a standard for their lead generation system.  Others may feel social network integration is such an important feature they may choose their system based on the precense of such a feature.  They will want to establish that criteria as a critical criteria for themselves.

For the purposes of the upcoming investigation criteria you will want to look in the Branding area to see if the system offers enhanced content management criteria and the relationship building section for social network integration features.

Happy investigating,

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Ultimate Prospector is a marketing support system built by Responsive Data LLC. It provides highly refined, professional capture pages build for a number of specific markets with a strong contact management system.

From their website www.ultimateprospector.com:

“Ultimate Prospector is an advanced personalized marketing and contact management system.  It has been designed to enable you to stay focused on making the sale and growing your business while leaving the time consuming sorting and shifting of prospects to the automatic features of the system.”

This system is everything they say it is.  Which is exactly why it did not perform very well in this evaluation.  The criteria used here was meant to evaluate systems that provide Internet marketing support. The Ultimate Prospector does not.  This system tracks interactions with prospects and manages the information about those connections in just a few quick clicks away. In this area focus the Ultimate Prospector system should fair OK.  Let’s see.

I hope you enjoy this review of  Ultimate Prospector.

Branding – How well does the system brand YOU as an expert?

Personal branding in the Ultimate Prospector is available in the back end of prospect interactions.  On the front end, you get five capture pages. Each page  targets a different market niche.  After a prospect submits the capture page form they land on a marketing/sales page.  You can choose the default marketing page provided by the system or prospects can be directed to a page of your creation. This is where personal branding and customization are possible.

Personal branding options are also available with email messages you can send out.  (The actual auto-responder series connected to your capture page does not appear to be customizable.)

Personal branding on the marketing/sales page and in the optional out a series emails leaves you lacking in branding yourself.

Income Streams – How does the system generate cash flow?

There appear to be no income streams with this system. You can get the system free when you help five people use the Ultimate Prospector.  You do this by having people use your affiliate URL.  (Here is mine: http://inetin.EasyHomeBusinessIdea.com/join )

Within the system there are places to purchase leads. There does not appear to be any affiliate or shared commissions for purchasing these leads.

Capture / Landing Pages – What brings qualified people in?

The capture pages were beautiful professionally designed and very attractive.  The page was informative and persuasive but not too pushy. I did not test the conversion rate of the landing pages.  The capture page form required 14 fields of information.  This  many fields will causes the prospect to express their interest by taking time to complete the entire form.  This will likely be a higher quality lead but is also likely to have fewer people complete the process. No question leads coming to the system will really have a desire to get to know you. I wonder a little if the message on the page is compelling enough for people complete the form.

While waiting for the landing / marketing page an attractive flash animation played while a page and information was being processed. The default landing / marketing page informed me I’d be contacted by somebody soon.  No additional sales information nor additional directions were given.  I felt like this left me unsure what to do next but wait. This is a customizable portion of the site so I’m looking to make the landing / marketing page introducing me and the solutions I provide.

As soon as the capture page was submitted a lead came in the back office reflecting the new person.  The recent site activity listed the new prospect.  When clicking on the prospect It showed the pages and times of visits.  The other information collected on the capture page was included in the customer profile. This provided a complete picture of the prospect.  The customer profile page also showed local information (weather and a map) useful for when you go to contact the individual.  Is also a strong section for keeping notes.

Relationship Building – How do you establish a relationship with your list?

The Ultimate Prospector has a strong relationship building, customer interaction tracking system.  There are key data elements the system maintains on each prospect.  Aside from basic contact information, the system encourages the use of custom fields allowing additional information in the system.  Details from the capture page include such things as the best time to contact, the reason for their filling out the capture page, their desired income, their level of interest, the available time and the amount they are willing to  investment.

The work flow and accessibility of information are strong in the system.  There are classifications for pipeline stages with such things as interested, qualified, member customer, voicemail, follow-up, and archive.  They also offer connections to the social media of your prospect.  Facebook, LinkedIn and Twitter are available in the contact management solution.  By using tabs the spaces is kept clear with only the information you need at your fingertips.

Some systems tout that the autoresponder messages build a relationship.  The system does not.  In fact autoresponder series is only seven are eight messages long.  The strength of the system is in its support for phone and personal interaction tracking.  This is done through events to do this and notes.  They also encourage direct e-mail with a feature called one touch e-mails.  Duplicatable interactions are encouraged through customizable phone scripts.

Usability – How does the system support your work in the system?

The system is very easy to use.   Organization of task groups and information type organized by tabs is helpful.

The light coloration and gradient element style ads to professional feel.  The screen to responsive except in the case of loading the entire list of leads.  As the number of leads increase the page load time also increases.  But that’s to be expected.

On the capture page users experience rigid and strict on its validation rules.  For example I put my Google voice vanity number as my phone number.  When trying  the form I was informed that this phone number was not from the state and I said I was in.  This is strong and horrible if I’m really interested in that really is a phone number I use from a correspondence and I’m not going to be able to enter the system. not good.

My 800 number was also rejected with the same validation instruction.  Finally, after entering my actual phone number which is grounded in the state I live, I was able to submit the form.  This really made it difficult for a potential prospect to even get their information into the system.  Making the validation less stringent might help more people make it past the capture page.

On the other hand while importing leads the data integrity controls were exceptional.  This import function is very strong.  It had predictive field mapping which seemed accurate enough.  There was also the ability to add a custom field in the mapping. This was very strong.  It also forced you to assure every field had been considered before allowing you to do the upload.  Uploads speed was not lightning fast but what you want on a web upload import solution.  At the end, of the upload the system provided immediate feedback on the number of accurate uploads and the number of errors.  The fields not imported or place in to a report for download.  Nice.

The error log generated by the system was downloadable and showed not only the errors records but it included the reason for the error. It was protecting against duplicates as well as invalid information from invalid e-mail addresses.

The more I worked with the system the stronger the interface and work flow appeared to me.

System Training – How do I come up to speed with the system?

While the system is simple to use and straightforward, there is not any system training.  There could be some direction on ways to use the list tools or ways to perform some tasks. There was none.

System Support – When I get stuck what help can I expect?

The system support does not appear to be directly assessable from inside the back office.  On the front end landing page for the ultimate prospector you find contact information through toll free number,  Frequently Asked Questions and a How It Works  focus mostly on answering questions of perspective system purchasers.

I do not find a system specific help section except for the contact phone number and the sales materials.  I did not try their customer service.

Internet Marketing Training – How do I generate Internet leads?

The Ultimate Prospector is not a system built around teaching or coaching Internet Marketing.  Is a system focused on building a relationship with your customer through the use of their tools.  Accordingly, there is no coaching or training on how to promote your site or how to generate traffic to your site.  The capture pages do not accommodate personalized or company specific search engine optimization.  This is not entirely true.  Responsive Data is more than happy to work with companies and individuals to prepare and optimize capture pages. This customization in not part of the system out of the box.  The lead capture pages exist and it is up to you the system user to bring people to those pages.

Personal Development Training – Will the system support my growth too?

Ultimate Prospector has no personal development training built in to the system.  You can learn a lot by analyzing the prepared marketing materials like the emails and the phone scripts.  There really is nothing geared specifically to guide you through your personal development while working with the system. This is a robust tool prepared for use with corporations with no need for personal development training.

Overall Impression – So Jim, What do you think?

The first impressions of the system are very strong because of clean, crisp up front functional is impressive.  This system was built to help manage a large number of leads and prospects.  Customer relationship and prospect interaction management shines in this  system.  It has one of the stronger customer relationship support and building systems of all the systems I’ve reviewed.  The interface of this system make it very easy to use.  Many other systems could learn from Ultimate Prospector.

All the features you need are within easy reach.  The ease of use and crisp design provide an overall good impressed. Area examined by this evaluation but not part of the system include, personal branding, creating your own capture pages, getting help in your Internet Marketing strategies and training on how to generate more traffic and get more leads.  When you try to move into these other areas, common in many lead generation systems, you see Ultimate Prospector falls short.  These criteria may not matter to you or your company.  It is clear that half of our evaluation criteria does not match the software solution were evaluating.

As a contact management solution the system is for strong.  It probably has the easiest to use interface for creating notes and tasks and events for Prospects all from a single interface.  It also provides single click access to email, phone scripts, notes and other features to assist you as you tracking interacts with your customers and potential customers.

Ultimate Prospector

After getting over the high quality of the front end capture pages and the graphically rich back office I found a strong system focused on Leads and managing leads.  This system is not strong in the area of Internet Marketing. Like most system, it depends on how you prefer to  grow your business.  Your needs will determine your preference in a system. Given the strengths and weaknesses of this system it just may meet your needs. Please check it out.

Best of success,

INterNET INvestigation: Lead Generation Systems

http://inetin.com

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Jonathan Budd’s The 7 Figure Networker System (7FNS) MLM Lead Generation System now has updated capture pages as announced in yesterday afternoon’s post.  The change is a welcome addition a system tauted as one of the best for the quantity and quality of capture pages.  When you listen to Jonathan in his video’s and presentations he often expresses confidence in the conversion rates of the system’s lead capture pages.

Despite  Jonathan Budd’s announced yesterday, the number of capture pages has not drastically changed from the amount mentioned in the MLM Lead Generation System Investigation Report (http://inetin.com).  The quantity still rivals the other systems in this caliber.

To the casual visitor or infrequent user of the system the addition of several new capture pages may be missed.  I noticed right off the pages using Katie Freiling and Jenn Lawlor’s  success stories (nice touch).  It was refreshing to see talent other than Jonathan Budd every time.  The addition of a professionally produced video on the needs of home business owns is also a nice addition.

I figured the best way to report on the pages would be to let you see them for yourself so I put together the ultimate split test using The 7 Figure Networker System’s Regular Campaign pages. (See http://inetin.biz)

As mentioned in the MLM Lead Generation System Investigation (http://inetin.com) this system has a good number of capture pages.  Only one system has more.   Now that Jonathan Budd has included Katie Freiling and Jenn Lawlor’s  success stories there may be a glimpse of hope that Jonathan share the lime light with other good people.

It should be noted the pages showing on http://inetin.biz are the out of the box pages.  No effort has been made to brand them for Teach Jim or anybody else.  The pages showing are very close to how they are by default.  Enjoy the tour.

Here is a complete list of  the capture pages available to system users.  Really quite a value if you consider the time and energy required to write a landing page, let alone a “Good” one.  Check out the sampling of all the “Regular Campaigns” capture pages at http://inetin.biz.

Regular Campaigns

• Promote 7 Figure Networker
  • Main Default Funnel
  • 4 Part Series Give Away
  • Jenn Lawlor Story
  • Katie Freiling Story
  • 2 Free Strategies Give Away
  • Free Webinar Give Away
  • Your System Story
• Promote On Social Media
  • Capture Network Marketers
  • Capture Home Business Seekers
• Promote Your Home Business
  • Your Personal Branding Page
  • Generic Home Business Page
  • Generic Wellness Industry Page

Keyword Campaigns

• Promote 7 Figure Networker
  • Target MLM Companies 4 Variation
• Target Companies
  • Free Traffic Webinar
  • Free 9 Steps Webinar
  • 2 Free Strategies Company Variation
  • 2 Free Strategies Give away
  • MLM Company Page 1
  • MLM Company Page 2
  • MLM Company Page 3
• Target Industry Leaders
  • Male Top Producer Page
  • Male Top Producer Page 2
  • Woman Top Producer Page
• Target Systems
  • Target Industry Systems 1
  • Target Industry Systems 2
• Promote Your Company
  • Company Targeted Page
  • My Opportunity Sales Page

Custom Campaigns

• Video Only Custom Pages
  • Custom Video Page 1
  • Custom Video Page 2
  • Custom Video Page 3
  • Custom Video Page 4
• Video & Bullet Point Pages
  • Dual Custom Page 1
  • Dual Custom Page 2
  • Dual Custom Page 3
  • Dual Custom Page 4
• Web Copy Only
  • Web Copy Only Page 1

As you can see there is quite the selection of campaign pages. Each of these is linked to an associated sales page directing users to take advantage of the $1 trial (Something recently dropped by the folks at MLM Lead System Pro).

There you have the latest development in The 7 Figure Networker System.

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The Prospex Learning Community is adding the Epic Sponsoring Platform (ESP) on Thursday, February 4th, 2010. The enhanced features of the Epic Sponsoring Platform enable Prospex to provide a complete solution for Network Marketers. As reported earlier, Prospex provides, at no charge, foundational training needed by individuals to build their Social Media marketing strategy. Part of this strategy includes automating some aspects of their social network interactions while leveraging up to 5, system provided, blogging sites.

Despite this foundation the Prospex system was weak on personal branding, earning potential and technical and tactical tools. This limited Prospex users from flying high with proven Internet Marketing practices. That all changes Thursday, February 4th, 2010 with the inclusion of the Epic Sponsoring Platform (ESP), Prospex opens a “professional” path for expanding far beyond the beginner. Prior limitations of the free Prospex solution are now pathways to profound performance through the ESP upgrade.

The Epic Sponsoring Platform adds personal branding, campaign management, advanced split testing and other advanced tactical tools for generating and working with increased traffic. When you sign up with the Prospex Epic Sponsoring Platform, new tools and training used to implement specific Internet marketing techniques are available. The ESP also raises dramatically the earning potential of ESP members with over 12 potential streams of income.

The easily upgrade to the Epic Sponsoring Platform (ESP) provides a direct path to an expanded set of tools, associated strategies and accelerated earning possibilities while maintaining the same interface and functionality users are used to in the Prospex System.

More than just resources, the Epic Sponsoring Platform prepares you for the next steps in your Internet Marketing efforts. Steady steps through the advanced tools, resources and training allow you to scale your efforts to “epic” proportions.

Epic Sponsor members also enjoy a tight community of coaches and calls offering instruction on the best ways to apply effective strategies.

Epic Sponsoring changes the way to look at Prospex. As a stand alone system, Prospex was the best free solution for people getting started with Internet Marketing. Now when individuals outgrow the Prospex System they make the simple upgrade to the Epic Sponsoring Platform to realize the fruits of advanced tools, techniques and training.

More than just a tight progressive path for personal growth and development, this path points you all the way to advanced Internet Marketing action and results. With the Epic Sponsoring upgrade, member’s earning potential also jumps up. Earning income through the system adds to individual’s success.
Success achieved in this system can be easily duplicated due to it’s simple progression.

If you care to learn more about Prospex or the Epic Sponsoring Platform sign up for a free account at EpicSponsoring.net

View a video about the system:
Prospex Now Has ESP!

Disclaimer: Teach Jim is a success coach in the Prospex Learning Community and may profit from purchases made in relation to the Epic Sponsoring Platform presented at epicsponsoring.net. Opinions expressed regarding this product have the potential of being skewed by system membership. It should be noted the author is a member of all the systems investigated here at inetin.com.

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Duplication 123 Created by Simply Results

Duplication 123 is a lead generation system with a single capture page, customizable auto-responder pages and 6 modules of training in Network Marketing industry, Internet Marketing running a small business.

The system provides a single source of funding.  It uses power builder type practices to encourage quick sign up due to the perception of many others are signing in now so the sooner you sign the better your chances.

This investigation is based on access to the “FREE” backoffice access.  It is entirely possible things may be different in the FEE version but there was nothing in the working or directions in the FREE version to why I would want to pay.  No clarification of potential additional functionality or features to come when you pay the 35.00 a month.

Branding – How well does the system brand YOU as an expert?

This system has no way to brand yourself except in the auto-responder customizations.  The landing / capture page is all about Duplication 123.

Income Streams – How does the system generate cash flow?

You get a single stream of income with this system.  Individuals signing up for the system pay about 35.00 a month.  The person who brought you in gets a commission off their payment.  This is the only earning instrument in the system.

Capture / Landing Pages – What brings qualified people in?

The lead capture page and following sales page are busy with a ton of good looking, well integrated graphics.  I felt that most of this fluff made the site entirely too commercial and sterile.  The copy is ok but does not keep your attention. (Especially in the midst of the animated elements on the page driving your attention.)

Relationship Building – How do you establish a relationship with your list?

The system provides 13 auto-responder letters in 3 different categories for a total of 39 prospect letters.  That sounds like a lot until you begin to read the letters. They are very simple and would need some attention if you really wanted to brand your expertise.  Here is a sample:

Hey FirstName,

Does building your business make you frustrated?

Are you facing money and time challenges? Do you have enough qualified prospects to talk with?

I think I can help: MyWebSite

There is a tremendous resource available now that is helping many others with these same challenges. It can even putting money in your pocket while you build your business bigger, better and stronger! Wouldn’t that be nice?

Here to Help,

Usability – How does the system support your work in the system?

Due to limited customization system use is pretty straight forward.  The menu system is sufficient.  I found myself looking for additional features (like custom landing pages or additional affiliate programs) but not finding any hints.  Probably because they are not their.  The site configuration section is driven by a wizard like interface.  All menu items have sub menus to provide some direction.

System Training – How do I come up to speed with the system?

There is a simple document suggesting customizations to you site by adding a picture, some  text that shows on the sales page after they enter the system and adding information on the about us page.  When I tried to actually do what the training suggested I got ” NO CUSTOMIZED CONTENT AVAILABLE”  based on the template I had selected (There was only one to choose!)

System Support – When I get stuck what help can I expect?

There is a FAQ section (empty), Notifications, Messages and a contact support button.  I’ve sent them a question about the commissions available.  I’ll let you know how that goes.  The response on the query was timely (within 24 hours) and accurate.  Turns out the commission was on the left sidebar of the landing page (http://duplication123.com/inetin – missed amoung the clutter).

Internet Marketing Training – How do I generate Internet leads?

In the 6 training modules with multiple items in each I found little to help in important ways on the Internet Marketing front.  There is reference to some strategies but with single and half page descriptions on the actions needed it just seems a bit weak particularly in light of videos, webinars and full blown tutorial in many of these other systems.

The training seems outdated.  Maybe it is in the presentation of text only.  No visuals and no multimedia.  I could just hope the text trainings really would provide me with adequate marketing support (though I doubt it.)

Overall Impression – So Jim, What do you think?

Duplication 123 might be easy to duplicate but I do not see it bringing success to users unless they compensate for the weak landing page with pre landing page capture pages helping the user to see the value of this system.

The prospect management tools look better than most system because they provide notes and tasks and activity tracking.  I just with the training / marketing support were stronger.  Even then I prefer a more straight forward capture page with less distractions.

It is likely I will not be recommending this system to others unless I find the system has an additional feature set tied to the pay for version.  Many  of  the elements are  there but not implemented in a way to leave me confident in the system.

Take a look at the system:

http://www.Duplication123.com/inetin

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

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Magnetic Sponsoring is one of the popular starting places for generating leads on line.  Mike Dillard delivers a nice 7 part training on Magnetic Sponsoring.  This appeals to business owners.  They like the idea of becoming “the hunted”.

Mike’s story contributes to the expectations I had for this system.  The system did meet the basic requirements you would expect from a lead generation system.  For the price of $39.95, it is an excellent value.  The training materials will provide a firm foundation in the attraction marketing concept.

The system is simple.  For the price could you expect anything more?  Accordingly, the system fell short of the standards of the ideal system.  Let’s see how it fared.

Branding – How well does the system brand YOU as an expert?

Mike Dillard is the only one being branded in Magnetic Sponsoring.  You have no options in the system to act as an expert. Upon contacting leads generated by the system, some users have reported having trouble convincing leads they (not Mike) are associated with the program.

Mike also includes a few other experts in the various programs.  He builds their value as people he values.  This is probably the best way you can reinforce your place as the expert.  This requires you, outside the system, to refer your audience to the landing page.

Income Streams – How does the system generate cash flow?

The program provides 5 product to income.  Two low priced items (Free – $150), two mid priced items ($150 – $300) and one high priced item (>$300).  You get a flat $20 affiliate commission for sales made of Magnetic Sponsoring and 40% of the purchase price on every other product. None of these items provide for residual income. You will need a continual flow of fresh new buyers to keep the cash coming.

Each of the products come with a single capture page, a sales letter and creative resources for ads.  The products are of high quality. The products star Mike Dillard or experts he esteems. The product mix targets precisely the needs of network marketers.  Leads from this system will likely be network marketers.

Capture / Landing Pages – What brings qualified people in?

There is a single capture / sales page combination for each product.  The page is not customizable.  In the FAQ there is a suggestion on creating your own HTML capture pages if you want customization (This FAQ had over 2000 views. The most in the FAQ area).  (There are no instructions nor specifications. I did it, but with some pain.)

The capture pages are clearly targeted at business owners and Internet using networkers.

Take a look:
Magnetic Sponsoring: Capture Page – Sales Letter
Building on a Budget: Capture Page – Sales Letter
Blackbelt Recruiting: Capture Page – Sales Letter
Pay Per Click Domination: Capture Page – Sales Letter
MLM Traffic Formula 2: Capture Page – Sales Letter

Relationship Building – How do you establish a relationship with your list?

One system strength is the tools for working with leads.  There is a basic calendar, task list and note area for managing your interactions with leads.  Tracking lead interactions and communications can be useful in tracking client progress.

Follow up communication with potential clients is expected to be by phone.  There are simple sample phone scripts included.

There is no autoresponder for generating follow up email messages.  The list is strongly tied to the system, but there is a way to export the list for use in other systems. (Not evaluated for compatibility with other systems)

Usability – How user-friendly is the system ?

Tabs provide direct navigation to regular tasks.  Navigation came to a  deadend or became unclear while moving through the getting started information. Links to “Support” takes you out to an external site in an external window.  There is no navigation back to the system on this page.

All of  the information seemed curt and to the point.  Often you were left wanting more.  (Likely found in the next course or two I did not purchase).

System Training – How do I come up to speed with the system?

New users can get confused because the system home page suggests two paths. 1. “Getting Started” and 2. “First Time Here?”.

The “Getting Started” tab walks you through a set of text slides introducing the system and leads you to the Internet Marketing Training/Ads(the next tab).  The “First Time Here?” section has a long sales letter formatted welcome with no navigation at the bottom.   If you make it back to the “First Time Here?” page, you watch an 11 minute video describing the system showing pages that look  like the system you are logged into.

Hidden at the bottom of the Internet Marketing page is a plain blue link “What to do with leads?”.  The page has one phone, one answering machine and an email script for 2 of the 5 products.  That is it.

In a section listing videos on how to work the system, there are only 2 of 19 completed videos.  It looks like using video to meet user needs was a nice idea until it came time to implement. Videos not available include topics like “Pay Per Clicks”, “Contact Management System” and “My Commissions” (This teacher was surprised that Mike and team would not have quality training to match the professionalism displayed across the rest of the system.) Is this system in its infancy (work yet to be done) or does it show a lack of support to system users?

System Support – When I get stuck what help can I expect?

System messages are sent to system users via the “Update Blog” on the home page.  There is no knowledge base or support community.  There is a FAQ section but it only contains short answers with minimal detail.  There is a phone number for you to leave a message.  The service expectation is established at “48 hours but usually much sooner”.

Internet Marketing Training – How do I generate Internet leads?

Basic Training is offered in 6 areas of internet marketing. Each area describes the strategy and links to resources. Each section varies in the type and quality of the resources provided.  In the 17 forums listed, I did not see Mike’s own Better Networker forum (suggested by his competitors).

The areas covered include:

• Google/Yahoo PPC (3 site links, 2 buy program links, 1 video link. 2 keyword tool links)
• Ezines/Email Marketing (5 links to ezine advertising companies)
• Forums/Classifieds (17 forums, 2 classifieds [no Craigs List])
• Banners (6 service provider links)
• Ariticle/Press Releases (2 Article/3 PR listing sites)
• YouTube/Web 2.0 (Link to you tube.  Missing are New social media sites and strategies).

These approaches are founded in the Internet marketing practices of 2-3 years ago.  Little cutting edge stuff here. (Hey, if it works….)

Absent also from this site are ongoing supporting activities.  Most competitive sites offering on-going support also charge enough each month to pay for it.  With this system, you save money and get to enjoy learning on your own or when the next course comes out.

Personal Development Training – Will the system support my growth too?

There is no personal development support in this system.  There are a few helpful and supportive hints like “Pick one stay with it till it works.”  or “Make sure to put your own spin on things”.  Do not expect hand holding from inside this system. It seems there is a bit of  a now that you are here “Good Luck” attitude due to the lack of ongoing support activities.

Overall Impression – So Jim, What do you think?

Given the price and the purpose of this system it is adequate. It was never meant to be a full fledged Web 2.0 marketing system.  It came out in the past and there remains. Remnants of that past inherit in the system.  (Like 100% phone follow up/ no autoresponder)  Then again maybe that works best with MLM leads.

Magnetic Sponsoring is a great foundation product.  It lays the fundamentals of thinking differently about how to generate leads. Because of its once off price and the quality materials, I will keep it but will likely use another system for my lead capture/management activities.  I will recommend Mike’s products where they meet specific needs AND I can recommend the materials created by Mike Dillard, another expert in the field.

Be warned. When you first sign up with the system you get a barrage of email.  Also be warned that every one of  his products mentioned some of his other products.  He is always pushing to the next sale of his next product.  (He really is a marketer!)

This is a simple system. Easy to use.  Not too complicated.  Great for starters who want to follow up with leads by phone and track their interactions in the system.  It provides very basic beginnings of Internet Marketing.  I do not think it is enough to land you success on its own.  But like Mike suggests, if you “pick one and stay with it”, you will master it with some direction from the system AND resources you find other places.

My final wish is that Mike would have given some indication of which Internet Marketing Strategies are more effective for which type of system users.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

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