Prospex by Jason O’Toole provides a refreshing perspective on what a lead generation system can be. This system was created over the last 2 years from the perspective of a successful Internet/network marketer. It has heavy support for networkers with less of Internet Marketer slant than most system in this investigation.
Training on the site is a narrow focus on the most recent practices for using social networking sites and tools for driving traffic. You do not find PPC or Article marketing training here. You get blogging, Facebook and Twitter. You get an automated integration of social networking with blogging. Jason just plain delivers on the way to bring people into relationships of trust. He delivers in ways no other system delivers on attraction marketing.
This site also supports network marketing with training by top level network marketing professionals offering both free and fee training to support the building of a downline.
These diverse training strategies are in a system worthy of consideration at the marvelous monthly fee of FREE. Yes, it costs $0. There is enough trust in the backend funding that the entire system is “self supporting”.
Branding – How well does the system brand YOU as an expert?
You are not branded unless you purchase an upgrade which will allow you to use your own videos on the capture page. Jason O’Toole is the primary man in the trainings and on the landing page. That said Jason takes a far less prominent role on landing page. He is there to add credibility and the human touch at the end of the letter. Other than that, the capture uses testimonials from other network professionals on the benefits of the system.
Income Streams – How does the system generate cash flow?
Income is derived from affiliate links in the system. The affiliate programs are mostly network marketing trainings by professional network marketers. Many of these trainings are free. Then there are inexpensive ebooks and some full training systems.
Currently, there are 2 eBooks, 4 CD/DVD Courses, The Amazon aStore, 4 Business Tools ( Classified Ads, Conference Recording, Web Hosting, Autoresponder) as funding sources.
These have changed in the last 2 weeks. The site is evolving and improving with new materials and funding propositions. Epic Sponsoring is a fee-based enhanced version of Prospex allowing more personal branding and residual income stream potential.
The integration of the Amazon aStore into the Prospex Library is a new powerful feature. (See an example)
Capture / Landing Pages – What brings qualified people in?
Prospex has a single, somewhat generic landing page with distracting, irrelevant menu items. There is NO customization of this page. The landing page has audio statements from various Network Marketing leaders with Jason O’Toole shown at the end as the person behind the system. This softens the branding of a single individual you see in so many other systems.
Granted it is NOT YOU, but it is multiple experts all pulling for your prospects success. You can be seen as one of those.
Relationship Building – How do you establish a relationship with your list?
The list building potential of this tool is very strong but you would never know it. The interface for working with folks you refer to the system is horrible. It is made up of various pop up windows for various activities.
The system has a calendar which seems disconnected from your interactions with prospects. As it turns out, you schedule a call for a prospect and it shows on the calendar. It even sends you an email reminder of appointments if you want.
There is power in the ability to track your interactions with users you have brought into the system. Too bad it is hidden between appearing / disappearing windows and menus. It could be one of the strong points of the system if it was easier to use like the Magnetic Sponsoring or Freedom Duplicator systems.
The ability to export information allows you to “Own” the list. You are then able to add the list to autoresponders and other tools for marketing campaigns. (Another feature added in the last two weeks)
Usability – How does the system support your work in the system?
I struggled a little because of the changing left menu system. After choosing a top link like “Getting Started”, the left sidebar links becomes the submenu of “Getting Started”. Left sidebar items disappear in several cases. Choosing “My Account” reveals a longer list of links and a promotional bit in the left sidebar. This inconsistency takes a bit of getting used to.
A suggestion would be to make the links on the left side could become pop up menu items tied to the top level menu. The Left sidebar could then consistently promote the latest training call and the upgrade package or other specials.
There are different link locations inside the training pages, the library, the account page and the home page. Inconsistencies allow for some discomfort in working with the system. This effects system usability and diminishes from the sites professional potential.
System Training – How do I come up to speed with the system?
System training is in the form of videos and step by step instructions under the “Getting Started” link. Like other system Prospex gets you started with the details of configuring the tool without providing the needed foundation to know WHY you are doing it.
The set up steps are not to difficult, but should take place AFTER the marketing plan is in place.
System Support – When I get stuck what help can I expect?
There is not a specific support service in Prospex. No FAQ, no forums, no ticket system. There is only a “Contact” tab. The system is simple enough you don’t need a lot of support. When there were questions or issues they are quickly resolved by sending in the contact information. Responses returned within 24 hours. Good answers and issue resolution.
There was even a new feature added in days based on a single suggestion.
Internet Marketing Training – How do I generate Internet leads?
The attraction of the Prospex system is its cutting edge marketing coaching in simple strategies for Internet Lead Generation AND training and support for traditional Network Marketing values. The purpose of all the online / offline activities and training focus on building relationships so people know, like and trust you.
The entire Internet Training only took a few hours. In those few hours tools and techniques for results were delivered with a larger vision. This was refreshing. The path to progress and success was not muddled with the typical barrage of possible ways to work.
Missing was the Marketing Plan and entire strategy overview support for the individual technical video presentations. For advanced users suggestions on optimizing additional strategies might have a place. These advanced strategies are supported more fully in the upgrade, Epic Sponsoring.
Personal Development Training – Will the system support my growth too?
This system is one of the few that provides strategic direction to personal development on an ongoing basis. Weekly teleconference calls usually provide coaching on growing a Network Marketing business. Even those calls dealing with Internet Marketing seem to circle back to the root purposes of building relationships, serving by leading and building your Network Marketing Business.
Permission to be where you are and an invitation to grow is a consistent theme through Prospex training.
Overall Impression – So Jim, What do you think?
This system scores poorly for the criteria established. Despite the low score training balances old school network marketing principles with cutting edge social networking tactics at no cost makes this very attractive. The more systems I review the more I appreciate simple solutions with strengths in just the right spots.
Prospex has me wondering if most of the right things are in the right spots. This product was released in May so it still has some growth until it is fully established. Time will tell but for now Prospex is poised to turn some heads and provide value to its users.
Prospex (Epic Sponsoring $49.95) is evolving to become a strong advocate of traditional network values in the modern evolution of social media. Many network marketing companies are struggling to identify how they will use online systems to duplicate successfully. Prospex is poised to position itself as a strong answer of the best of both worlds.
The success and sustainability of the system relies on several elements in the purchased training area. Do to the quality of the free training one may ask if there is even a need for purchased training materials. Time will tell if the model is sustainable. Until then open a free account and take advantage of a cadre of network marketing experts working around a simple but strong lead generation system.
Best of success,
Teach Jim
INterNET INvestigation: Lead Generation Systems
http://inetin.com
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