Sponsor Daddy is a lead generation system built by NaXum Online Marketing Services LLC. It provides highly refined, polished, persuasive, professional capture pages build for a number of specific markets. These capture pages include professional videos and online video spokespersons. The Master distributor, George Hartmann, welcomes you to the system and provides training on the system in the Automated System Training (AST).

Sponsor Daddy provides rich features like live chat and advanced blogging options not found in most systems.  Paradoxically Sponsor Daddy, with these advanced features, boasts training on “Social Media” as “Coming Soon”.

Another unique characteristic of Sponsor Daddy is how they share leads through their Monthly Complementary Autoresponder Leads. Depending on your monthly level you get anywhere from 250 to 12,000 of these leads.  This system also allows you to import your own leads into the system or you can purchase leads if you are a member at the 50 dollar monthly rate or higher.

It is always amazing to see the various ways systems like this help solve the problem of leads and training to develop leads through the system.  Let’s see how Sponsor Daddy works in each of the 10 areas of evaluation.

Branding – How well does the system brand YOU as an expert?

Sponsor Daddy is strongly bound by predefined capture pages. These pages contain the members name and contact information.  There is no other personal branding available on the more than 20 professionally prepared capture pages. If you pay a higher monthly fee you gain more personal branding flexibility.  At the higher rate you can create your own personal capture pages and personal auto responders.

Personalization of the system happens in the profile, picture gallery and blogging areas.  While these do not provide branding to the capture pages they do brand you to other system users and blog readers.

The blogging tools and interface also allow you all the flexibility you would have with a WordPress or b2evolution blog.  Your blog can brand yourself but when you point people to the system provided capture pages they will get great design, persuasive content and strong information with your name in the corner.

Income Streams – How does the system generate cash flow?

The only funded proposal in this system is the system itself.  There are multiple monthly levels ($25, $50, $100, $200) members can participate. Each level provides an increased residual income source for “upline”.  This system is distinguished from other systems by paying on 4 levels deep.  The residual income funded proposal provides income through a binary compensation plan with n flush.  There is an enrollment bonus means of providing income to system users as people join the system.

This system has no affiliate programs or means to connect other funding programs into the system.

Capture / Landing Pages – What brings qualified people in?

Sponsor Daddy provides highly refined, persuasive, professional capture pages build for a number of specific markets. The capture pages include professional videos and online video spokespersons.  Once a person comes through the capture pages they arrive at your site.

Sponsor Daddy gives you a .com, a .net and a .me site to promote.  If visitors come in through your .com site they get to know more about you, your primary business and your blog.  If they come in through your .net site they discover more about the Sponsor Daddy tool and opportunity.  On the .com site they provide 18 professionally developed capture pages for multiple targeted markets.  At the $25 level you have access to only a few of these.  At the $50 dollar level you get a few more.  All these pages are available to the $100 or $200 a month members.

There are 6 pages available for use on the .net site. Again more are available for higher level members.  Custom capture pages are available for higher paying members.

The .ME site does not have customization capabilities.  It promotes the Sponsor Daddy opportunity and provides a set of leads into the system.

Live actors, live chat, professional videos and other capture page enhancements are only available to the higher end memberships.  Custom capture page capabilities were not examined as a part of this review so their potential for strengthening this section’s score were unrealized.

Relationship Building – How do you establish a relationship with your list?

Sponsor Daddy leadership understands the essential role the relationship has in the Network Marketing process.  They teach using the contact management tools, personal contact, personal emails and auto-responder messages of the Sponsor Daddy back office to strengthen relationships.

The “Hot Prospects” menu item at the top of every system page puts at your fingertips the newest members of your list.  Sponsor Daddy provides a color coded smiley face icon in front of contacts to flag them as “HOT”.  In trainings by Sponsor Daddy leaders they suggest various results which would cause the smiley face to be removed from a contact.  They also promoted personal contact and followup.  Here are the color and code instructions from in the system:

[See #] New! Prospects who filled out your form.
[See #] Return! Prospects who filled out your form a second time.
[See #] Transferred! Prospects transferred to you.
Prospect Name Color Code
Green: Prospects who filled out your form.
Blue: Returning Hot Prospects.
Red: Prospects who opted out and/or are inactive.

Leads from external systems can be imported into Sponsor Daddy.  You own your list and can export it at any time.  You can create your own auto-responder series inside the system. There appears to be no hooks to external auto-reponder systems (like Awebber, Get Response, iContact etc).  The number of auto-responders and the number of messages in a series increases as the amount you pay goes up.

The tools in the contact management site of Sponsor Daddy are stronger than most systems because they provide for import and export of purchased, complementary and your own.  Also the use of more visual clues helps you manage your prospects.  Sometimes the added information makes list displays a little cluttered in the end the value is worth the bit of clutter.

Usability – How does the system support your work in the system?

The system has a consistent header menu interface with a right side tree menu which varies depending on the page.  This works until a page in one area takes you to another and the side menu changes.  The My Info button takes you to a page which has a top sub menu with a  lot of critical services like “My Profile”, “My Capture Pages” and many other oft used pages.  This breaks with the right side menu of the other major page types and took a little getting used to.

The training area also had multiple layers without any clear overview (important for a top down learner like me).  It seems like the training area probable grew to a point that it was reorganized with plans for future trainings which only have place holders in the system at this time.

System usability is good for those common tasks.  Top level menu items are those needed to foster what activities that matter most.  Like most systems with a large number of features there are several ways the interface could be better organized or streamlined.

System Training – How do I come up to speed with the system?

Sponsor Daddy’s “Getting Started” Automated System Trainer (AST) is strong and clear.   Each step is presented with a video.  Each main landing page in the system also has a video to explain the page. The videos are to the point with enough detail to make clear what is being taught.   Occasionally, additional resources mentioned in the video did not communicate as clearly.  I remember clicking on a “checklist” link anticipating exacting details for me to follow.  Instead I got a single page with three or four items on it with a bunch of lines for me to write on.  I wondered why what I was looking at was a “checklist” and how it was to help me with that topic.

Most of the steps made sense and were quite clear.  Because of the binary, multilevel nature of the internal compensation plan early on in the training they presented “important” system building automation features which made little or no sense to me because the overall compensation plan was not yet taught.  Later when seeking more information on the compensation plan I did not find any in the system.  Only by listening to an opportunity webinar did some of this start to make sense.

Overall the system training gets you up and running with the system.  A few of the items covered are stated as “required” or “important” but the reasons why and followup on how this impacts system success is left wanting. For example the blog training got my attention when it stated “Get to blogging.  It’s one of the best ways to drive traffic”.  There was no direction on how to blog or how this will drive traffic.

System Support – When I get stuck what help can I expect?

System support in Sponsor Daddy is sufficient.  There is no interactive forum but there is a FAQ and a support ticket system.  The FAQ (Frequently Asked Questions) is the first stop for support.  There is even a video suggesting leaders are readers and  and before you input a support ticket you should read the FAQs to assure the question you have has not been answered before.  The FAQ area seems current with technical and non technical questions and answers.

I did not try the support ticket system.  It is connected to the main system through navigation links.

Internet Marketing Training – How do I generate Internet leads?

This system surprised me.  With the high quality, professional capture pages complete with spokespersons and motivating videos, I thought they would provide high quality training on how to drive traffic to these powerful pages.  I was wrong.  In the blog set up video it was suggested that the blog was “one of the best ways to drive traffic”.  Yet I did not find detailed ways to build a blog nor how to use it to “drive traffic”.  I did not go through every training but I thought I would see more on driving online traffic to this online resource.  The only resources I found for online promotion were Web Ads.  Instead I found training on drop cards, flyers, business card and such off line techniques.

My real disappointment was when I clicked on the “Social Media” button and found “Coming Soon!”  Most of the systems I’ve reviewed have something about the social medial tools or techniques.  Several of them were still trying to figure out the very best methods but did have something.

There are so many other strategies for generating online traffic that were not mentioned I began to wonder if this system was built to support online activities or mostly off line activities.  The training area has several Reaching Out Methods (ROM).  The trainings complete are Face-to-face and fliers.  Banner Ads, Tell-A-Networker, Placing Ads and Social Networking are still “Coming Soon”.  I still don’t believe it.

Personal Development Training – Will the system support my growth too?

Sponsor Daddy master distributor George Hartman knows what it takes to build a Network Marketing company.  His training touch on and encourage consistent hard work. This shows in the Figures and Gauges training.  He talks about the Daily Method of Operation and having an accountability partner to assist in reaching goals.  This is a critical component missing in many systems.

A quote seen and used in this system is “When progress is measured, progress improves.  When progress is measured and progress is reported progress improves immensely”.  While personal development is not a clear thread through all trainings there are enough gems in the system that you know they are aware an concerned beyond the technology.

Overall Impression – So Jim, What do you think?

Overall the idea of free leads and multiple levels of compensation sound good but the lack of Internet Marketing training and direction leave me with a less than favorable impression.  I guess the high quality professional capture pages remind me to much of the typical MLM company duplicated website.  It says a whole lot about the company or the system or the individual’s situation but it falls short on being personable or down to earth to the individual sitting at the computer in their home.

The trainings are strong but sill lack much of the Internet Marketing component I would have expected in such a system.

Overall the Sponsor Daddy system has all the essential elements needed to build your business online.  If a professional image is important for you than personal branding then this system is a wise choice.  If you are excited by multiple levels of income potential and leveraging your efforts this system makes sense.  If you are energized by offline promotion and picking up Internet Marketing on your own this system will clearly support your efforts.

Sponsor Daddy System

After getting over the high quality of the front end capture pages and the graphically rich back office I found a strong system focused on Leads and managing leads.  The system also supports more advanced capabilities and quantity based on the level of user enrollment.  The multiple levels of income will attract some.  At the end of the day the effectiveness of the system at training people to independently generate leads will perpetuate the systems growth.  Without success individuals will leave and the system will survive on the continual influx of new system users.

Personal development strength aside, this system is not strong in the area of Internet Marketing.  Like most system, depending on how you prefer to grow your business will determine your preference in a system.  Given the strengths and weaknesses of the system may meet your needs please check it out.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

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Each of these systems is evaluated against the 10 essential criteria found on the Evaluation Criteria Worksheet.

• Magnetic Sponsoring – $38 (1x)
• The Renegade System – $67 (1x)
• MLM Lead System Pro (MLSP) – $49.97 per month (test drive $1)
• Online MLM Mastermind System – $47.97 per month (test drive $1)
• Freedom Duplicator – $37.00 per month
• WTPowerBuilder – $19.95 per month
• Prospex – No Charge
• Duplication123 – $39.95 per month
• Mentoring For Free – $19.95 per month
• Global Cash Flow System

Please feel free to conduct your own system evaluation using the criteria.   YOU will be SURPRISED?

Do you have questions about these systems? Want to know their finer points? Weaknesses?  Please leave your comments/questions below.

(If you know of additional systems please comment below.)

Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Clarifying what’s needed in SYSTEM SUPPORT

When you get stuck, have a problem or just plain do not get it system help and support comes to your rescue.  This criteria simply checks for three things. 1. Is there a system for requesting help. 2. Is there a knowledge base, forum or other online resources for problem discussion / resolution. 3. Is there some kind of ongoing user / system upgrade training in place.

The high scoring systems in this evaluation have multiple means of supporting system users.  They also provide ongoing clear communication regarding system updates and scheduled outages. The less support there is in the system the lower the score.

Getting the help you need when you need it is critical when have invested so much effort into helping people come into your system.  Make sure the system you choose has multiple ways of getting the personalized help you need.

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Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Examining SYSTEM USABILITY

How easy a system is to use depends on a huge number of variables.  Not all the things that influence usability are in the system.  Many are in the capabilities and experience of the user. The evaluation of usability in this instance will be highly biased by my personal experience and exposure to such systems.

The ideal system will be user friendly enough to deliver on promised performance without a lot of study or effort.  Systems requiring multiple complex steps will get a lower score despite their level of high quality delivery of services.  If the system is out of sync with the users of the system there is a good chance the new users to the system will be overwhelmed and not remain with the system.

Criteria for usability evaluation relies on two primary factors.  First the ease of navigating to the required actions of the system back office.  Daily tasks like campaign management, new user sign ups, and personal development will need to be easy to find and use.  Second if set up or configuration steps are needed they are organized in a easy to follow wizard type situation so new users will not get lost in the various steps.

High scores will include both aspects. (Ease of daily work flow and clear direction and assistance in any configuration tasks.) Mid range points will be strong in one or mediocre in both areas.  Low scores go to system missing either of the above and or the implementation of their work flow or configuration step are so difficult to follow the system usage is impacted adversity.

Finding a system that meets your usability standards will likely take some time as you become accustom to Lead Generation System tasks and practices.  Remember to take your own personal ride through the system you work with to assure you will not be deeply disappointed with usability.  Make a match and you will love working in your system of choice.

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Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Today we look at  RELATIONSHIP BUILDING

Whatever system you choose make sure it provides  Customer Relationship Management tools (CRM).  At the extreme CRM tools compile and centralize every communication and interaction with the prospect.  The Lead Generation Systems under review do NOT have CRM systems in them.  Most have tools for communicating in mass to the people on your list in ongoing broadcast messages.

The ideal Lead Generation System has list management tools combined with autoresponder capabilities (The ability to send multiple messages over time).  Your list is your greatest asset.  Your relationship with the individuals on your list is what adds value to that asset.  You cultivate that relationship by how you treat them and what value your expertise adds to their life.  Without the proper Relationship building tools,  you risk offending or otherwise undermine your credibility.

Evaluation of the Relationship building tools in the systems under review is based on three factors.  First do tools exist for capture and management of your list.  Is it your list under your control or does it belong to the system and the system producer.  Second does it have auto responder capabilities allowing your to have ongoing communication with your list of prospects / leads.  Finally, does the system provide you a relationship strengthening plan/system for communicating with your audience with your branded message.  Systems with all three characteristics List Management, Auto responder and Communications system will recieve 10 points if the quality of the system warrants it.  Systems missing elements decrease to near the 5 point mark.  Systems with minimal list maintenance capacity and few or no communication tools will score near the bottom of the points possible.

Relationship building tools strengthen your position as an expert in the minds of your leads.  Ongoing interactions allow for further revenue and future assistance.  A professional, engaging interaction with your prospects makes the difference in having a list and having a valuable asset in your prospect list. Whatever the system make sure you have the tools for communicating and strenghtening your relationship with the individuals on your list.

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• Evaluating Usability in Lead Generation Systems

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Lead generation systems under investigation are evaluated against the following criteria:

-Branding
-Income Generation
-Capture/Landing pages
-Relationship Building
-System functionality / usability
-Training on the system
-System Support
-Marketing Training
-Personal Development Training
-Overall Impression

Now we examine INCOME GENERATION

Income is the lifeblood of your business. Without income, the lead generation system will not support itself. Your business will not survive. You can only go so long without an ongoing infusion of cash before your marketing efforts will die. Whatever system you choose needs to provide for ongoing residual cash flow.

The ideal cash flow machine will provide enough products / services to support ongoing income as well as ongoing flow of fresh new once off sales opportunities of value adding products to the prospects.  The best systems will allow you to add your own affiliate programs related to your area of expertise.  Eventually, you will be creating your own expert verifying content which you will want to distribute through your system.

The highest points go to the system that provides a rich set of foundation products with flexibility to add additional affiliate products of your own choosing or creation. 10 points goes to this powerful hybrid system offering free materials, low cost starter sales, ongoing income sources with flexibility to allow your own products/services or those of your own partnering/affiliate efforts. 5 points goes to those systems with weakness at any point in the product/services spectrum of once off sales through ongoing cash flow efforts and the flexibility of personally picked products/services. Nearly 0 points will go to systems with limitations in quantity or quality of products and / or lack of customizable affiliate opportunities.

The quality of product and the degree of system vs self branding is taken into consideration but not a determining factor in the evaluation as a true expert will leverage the talents of like experts by association and recommendation. Freedom to do so is by far the determining factor as to the strength of the system.

Again when you go back to the prime principle of establishing yourself as an expert. You must have the power to prescribe to your people the products and services connected with your specialized expertise. Without this flexibility you are nothing more than a follower and supporter of the system and it’s principle players. Remember the goal. Establish yourself as the dependable leader. The expert. The limited set of base materials suggested by the system must not determine your earning potential. Your personal recommendations must be the source of your cash flow solution.

What are the critical components of an effective Lead Generation System?

To answer this question we need to analyze effective Lead Generation Systems for their commonalities. Those components implemented in each unique system distinguishes it from Commonalities became criteria used to evaluate the systems against each other. Differences are not used as criteria but instead noted as worthy of inclusion while performing a personal evaluation. Notes of differences may also help in matching systems to the unique needs of individuals.

Most lead generation systems under investigation include some form of the following components/features/functions.

• Branding
• Income Generation
• Capture/Landing pages
• Relationship Building
• System functionality / usability
• Training on the system
• System Support
• Marketing Training
• Personal Development Training
• Overall Impression

More than the checklist of components, each Lead Generation System seems to have it’s own personality. The people driving the system portray in their personality a certain feeling about how helpful they are for you. They include in their program their work habits and the modeling they do for you to participate.

These evaluation criteria surfaced quickly as each system was examined at a high level. Given the many commonalities, the evaluation can match system to system against the same criteria. Despite the similarities, the method of implementation is very different between each system. It should become clear the system that best meets your need.

Visit http://inetin.com to see the results.