Review: Ultimate Prospector
Posted on May 22nd, 2010 in Key Elements of Successful Systems, Lead Generation Systems, Reviews | 1 Comment »
Ultimate Prospector is a marketing support system built by Responsive Data LLC. It provides highly refined, professional capture pages build for a number of specific markets with a strong contact management system.
From their website www.ultimateprospector.com:
“Ultimate Prospector is an advanced personalized marketing and contact management system. It has been designed to enable you to stay focused on making the sale and growing your business while leaving the time consuming sorting and shifting of prospects to the automatic features of the system.”
This system is everything they say it is. Which is exactly why it did not perform very well in this evaluation. The criteria used here was meant to evaluate systems that provide Internet marketing support. The Ultimate Prospector does not. This system tracks interactions with prospects and manages the information about those connections in just a few quick clicks away. In this area focus the Ultimate Prospector system should fair OK. Let’s see.
I hope you enjoy this review of Ultimate Prospector.
Branding – How well does the system brand YOU as an expert?
Personal branding in the Ultimate Prospector is available in the back end of prospect interactions. On the front end, you get five capture pages. Each page targets a different market niche. After a prospect submits the capture page form they land on a marketing/sales page. You can choose the default marketing page provided by the system or prospects can be directed to a page of your creation. This is where personal branding and customization are possible.
Personal branding options are also available with email messages you can send out. (The actual auto-responder series connected to your capture page does not appear to be customizable.)
Personal branding on the marketing/sales page and in the optional out a series emails leaves you lacking in branding yourself.
Income Streams – How does the system generate cash flow?
There appear to be no income streams with this system. You can get the system free when you help five people use the Ultimate Prospector. You do this by having people use your affiliate URL. (Here is mine: http://inetin.EasyHomeBusinessIdea.com/join )
Within the system there are places to purchase leads. There does not appear to be any affiliate or shared commissions for purchasing these leads.
Capture / Landing Pages – What brings qualified people in?
The capture pages were beautiful professionally designed and very attractive. The page was informative and persuasive but not too pushy. I did not test the conversion rate of the landing pages. The capture page form required 14 fields of information. This many fields will causes the prospect to express their interest by taking time to complete the entire form. This will likely be a higher quality lead but is also likely to have fewer people complete the process. No question leads coming to the system will really have a desire to get to know you. I wonder a little if the message on the page is compelling enough for people complete the form.
While waiting for the landing / marketing page an attractive flash animation played while a page and information was being processed. The default landing / marketing page informed me I’d be contacted by somebody soon. No additional sales information nor additional directions were given. I felt like this left me unsure what to do next but wait. This is a customizable portion of the site so I’m looking to make the landing / marketing page introducing me and the solutions I provide.
As soon as the capture page was submitted a lead came in the back office reflecting the new person. The recent site activity listed the new prospect. When clicking on the prospect It showed the pages and times of visits. The other information collected on the capture page was included in the customer profile. This provided a complete picture of the prospect. The customer profile page also showed local information (weather and a map) useful for when you go to contact the individual. Is also a strong section for keeping notes.
Relationship Building – How do you establish a relationship with your list?
The Ultimate Prospector has a strong relationship building, customer interaction tracking system. There are key data elements the system maintains on each prospect. Aside from basic contact information, the system encourages the use of custom fields allowing additional information in the system. Details from the capture page include such things as the best time to contact, the reason for their filling out the capture page, their desired income, their level of interest, the available time and the amount they are willing to investment.
The work flow and accessibility of information are strong in the system. There are classifications for pipeline stages with such things as interested, qualified, member customer, voicemail, follow-up, and archive. They also offer connections to the social media of your prospect. Facebook, LinkedIn and Twitter are available in the contact management solution. By using tabs the spaces is kept clear with only the information you need at your fingertips.
Some systems tout that the autoresponder messages build a relationship. The system does not. In fact autoresponder series is only seven are eight messages long. The strength of the system is in its support for phone and personal interaction tracking. This is done through events to do this and notes. They also encourage direct e-mail with a feature called one touch e-mails. Duplicatable interactions are encouraged through customizable phone scripts.
Usability – How does the system support your work in the system?
The system is very easy to use. Organization of task groups and information type organized by tabs is helpful.
The light coloration and gradient element style ads to professional feel. The screen to responsive except in the case of loading the entire list of leads. As the number of leads increase the page load time also increases. But that’s to be expected.
On the capture page users experience rigid and strict on its validation rules. For example I put my Google voice vanity number as my phone number. When trying the form I was informed that this phone number was not from the state and I said I was in. This is strong and horrible if I’m really interested in that really is a phone number I use from a correspondence and I’m not going to be able to enter the system. not good.
My 800 number was also rejected with the same validation instruction. Finally, after entering my actual phone number which is grounded in the state I live, I was able to submit the form. This really made it difficult for a potential prospect to even get their information into the system. Making the validation less stringent might help more people make it past the capture page.
On the other hand while importing leads the data integrity controls were exceptional. This import function is very strong. It had predictive field mapping which seemed accurate enough. There was also the ability to add a custom field in the mapping. This was very strong. It also forced you to assure every field had been considered before allowing you to do the upload. Uploads speed was not lightning fast but what you want on a web upload import solution. At the end, of the upload the system provided immediate feedback on the number of accurate uploads and the number of errors. The fields not imported or place in to a report for download. Nice.
The error log generated by the system was downloadable and showed not only the errors records but it included the reason for the error. It was protecting against duplicates as well as invalid information from invalid e-mail addresses.
The more I worked with the system the stronger the interface and work flow appeared to me.
System Training – How do I come up to speed with the system?
While the system is simple to use and straightforward, there is not any system training. There could be some direction on ways to use the list tools or ways to perform some tasks. There was none.
System Support – When I get stuck what help can I expect?
The system support does not appear to be directly assessable from inside the back office. On the front end landing page for the ultimate prospector you find contact information through toll free number, Frequently Asked Questions and a How It Works focus mostly on answering questions of perspective system purchasers.
I do not find a system specific help section except for the contact phone number and the sales materials. I did not try their customer service.
Internet Marketing Training – How do I generate Internet leads?
The Ultimate Prospector is not a system built around teaching or coaching Internet Marketing. Is a system focused on building a relationship with your customer through the use of their tools. Accordingly, there is no coaching or training on how to promote your site or how to generate traffic to your site. The capture pages do not accommodate personalized or company specific search engine optimization. This is not entirely true. Responsive Data is more than happy to work with companies and individuals to prepare and optimize capture pages. This customization in not part of the system out of the box. The lead capture pages exist and it is up to you the system user to bring people to those pages.
Personal Development Training – Will the system support my growth too?
Ultimate Prospector has no personal development training built in to the system. You can learn a lot by analyzing the prepared marketing materials like the emails and the phone scripts. There really is nothing geared specifically to guide you through your personal development while working with the system. This is a robust tool prepared for use with corporations with no need for personal development training.
Overall Impression – So Jim, What do you think?
The first impressions of the system are very strong because of clean, crisp up front functional is impressive. This system was built to help manage a large number of leads and prospects. Customer relationship and prospect interaction management shines in this system. It has one of the stronger customer relationship support and building systems of all the systems I’ve reviewed. The interface of this system make it very easy to use. Many other systems could learn from Ultimate Prospector.
All the features you need are within easy reach. The ease of use and crisp design provide an overall good impressed. Area examined by this evaluation but not part of the system include, personal branding, creating your own capture pages, getting help in your Internet Marketing strategies and training on how to generate more traffic and get more leads. When you try to move into these other areas, common in many lead generation systems, you see Ultimate Prospector falls short. These criteria may not matter to you or your company. It is clear that half of our evaluation criteria does not match the software solution were evaluating.
As a contact management solution the system is for strong. It probably has the easiest to use interface for creating notes and tasks and events for Prospects all from a single interface. It also provides single click access to email, phone scripts, notes and other features to assist you as you tracking interacts with your customers and potential customers.
Ultimate Prospector
After getting over the high quality of the front end capture pages and the graphically rich back office I found a strong system focused on Leads and managing leads. This system is not strong in the area of Internet Marketing. Like most system, it depends on how you prefer to grow your business. Your needs will determine your preference in a system. Given the strengths and weaknesses of this system it just may meet your needs. Please check it out.
Best of success,
INterNET INvestigation: Lead Generation Systems
http://inetin.com
More From INetIN
INetIN Recommends
Popularity: 70%
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=c8f9bc37-5c11-4fb4-bc28-1b1fe395507a)
