Sponsor Daddy is a lead generation system built by NaXum Online Marketing Services LLC. It provides highly refined, polished, persuasive, professional capture pages build for a number of specific markets. These capture pages include professional videos and online video spokespersons. The Master distributor, George Hartmann, welcomes you to the system and provides training on the system in the Automated System Training (AST).
Sponsor Daddy provides rich features like live chat and advanced blogging options not found in most systems. Paradoxically Sponsor Daddy, with these advanced features, boasts training on “Social Media” as “Coming Soon”.
Another unique characteristic of Sponsor Daddy is how they share leads through their Monthly Complementary Autoresponder Leads. Depending on your monthly level you get anywhere from 250 to 12,000 of these leads. This system also allows you to import your own leads into the system or you can purchase leads if you are a member at the 50 dollar monthly rate or higher.
It is always amazing to see the various ways systems like this help solve the problem of leads and training to develop leads through the system. Let’s see how Sponsor Daddy works in each of the 10 areas of evaluation.
Branding – How well does the system brand YOU as an expert?
Sponsor Daddy is strongly bound by predefined capture pages. These pages contain the members name and contact information. There is no other personal branding available on the more than 20 professionally prepared capture pages. If you pay a higher monthly fee you gain more personal branding flexibility. At the higher rate you can create your own personal capture pages and personal auto responders.
Personalization of the system happens in the profile, picture gallery and blogging areas. While these do not provide branding to the capture pages they do brand you to other system users and blog readers.
The blogging tools and interface also allow you all the flexibility you would have with a WordPress or b2evolution blog. Your blog can brand yourself but when you point people to the system provided capture pages they will get great design, persuasive content and strong information with your name in the corner.
Income Streams – How does the system generate cash flow?
The only funded proposal in this system is the system itself. There are multiple monthly levels ($25, $50, $100, $200) members can participate. Each level provides an increased residual income source for “upline”. This system is distinguished from other systems by paying on 4 levels deep. The residual income funded proposal provides income through a binary compensation plan with n flush. There is an enrollment bonus means of providing income to system users as people join the system.
This system has no affiliate programs or means to connect other funding programs into the system.
Capture / Landing Pages – What brings qualified people in?
Sponsor Daddy provides highly refined, persuasive, professional capture pages build for a number of specific markets. The capture pages include professional videos and online video spokespersons. Once a person comes through the capture pages they arrive at your site.
Sponsor Daddy gives you a .com, a .net and a .me site to promote. If visitors come in through your .com site they get to know more about you, your primary business and your blog. If they come in through your .net site they discover more about the Sponsor Daddy tool and opportunity. On the .com site they provide 18 professionally developed capture pages for multiple targeted markets. At the $25 level you have access to only a few of these. At the $50 dollar level you get a few more. All these pages are available to the $100 or $200 a month members.
There are 6 pages available for use on the .net site. Again more are available for higher level members. Custom capture pages are available for higher paying members.
The .ME site does not have customization capabilities. It promotes the Sponsor Daddy opportunity and provides a set of leads into the system.
Live actors, live chat, professional videos and other capture page enhancements are only available to the higher end memberships. Custom capture page capabilities were not examined as a part of this review so their potential for strengthening this section’s score were unrealized.
Relationship Building – How do you establish a relationship with your list?
Sponsor Daddy leadership understands the essential role the relationship has in the Network Marketing process. They teach using the contact management tools, personal contact, personal emails and auto-responder messages of the Sponsor Daddy back office to strengthen relationships.
The “Hot Prospects” menu item at the top of every system page puts at your fingertips the newest members of your list. Sponsor Daddy provides a color coded smiley face icon in front of contacts to flag them as “HOT”. In trainings by Sponsor Daddy leaders they suggest various results which would cause the smiley face to be removed from a contact. They also promoted personal contact and followup. Here are the color and code instructions from in the system:
[See #] New! Prospects who filled out your form.
[See #] Return! Prospects who filled out your form a second time.
[See #] Transferred! Prospects transferred to you.
Prospect Name Color Code
Green: Prospects who filled out your form.
Blue: Returning Hot Prospects.
Red: Prospects who opted out and/or are inactive.
Leads from external systems can be imported into Sponsor Daddy. You own your list and can export it at any time. You can create your own auto-responder series inside the system. There appears to be no hooks to external auto-reponder systems (like Awebber, Get Response, iContact etc). The number of auto-responders and the number of messages in a series increases as the amount you pay goes up.
The tools in the contact management site of Sponsor Daddy are stronger than most systems because they provide for import and export of purchased, complementary and your own. Also the use of more visual clues helps you manage your prospects. Sometimes the added information makes list displays a little cluttered in the end the value is worth the bit of clutter.
Usability – How does the system support your work in the system?
The system has a consistent header menu interface with a right side tree menu which varies depending on the page. This works until a page in one area takes you to another and the side menu changes. The My Info button takes you to a page which has a top sub menu with a lot of critical services like “My Profile”, “My Capture Pages” and many other oft used pages. This breaks with the right side menu of the other major page types and took a little getting used to.
The training area also had multiple layers without any clear overview (important for a top down learner like me). It seems like the training area probable grew to a point that it was reorganized with plans for future trainings which only have place holders in the system at this time.
System usability is good for those common tasks. Top level menu items are those needed to foster what activities that matter most. Like most systems with a large number of features there are several ways the interface could be better organized or streamlined.
System Training – How do I come up to speed with the system?
Sponsor Daddy’s “Getting Started” Automated System Trainer (AST) is strong and clear. Each step is presented with a video. Each main landing page in the system also has a video to explain the page. The videos are to the point with enough detail to make clear what is being taught. Occasionally, additional resources mentioned in the video did not communicate as clearly. I remember clicking on a “checklist” link anticipating exacting details for me to follow. Instead I got a single page with three or four items on it with a bunch of lines for me to write on. I wondered why what I was looking at was a “checklist” and how it was to help me with that topic.
Most of the steps made sense and were quite clear. Because of the binary, multilevel nature of the internal compensation plan early on in the training they presented “important” system building automation features which made little or no sense to me because the overall compensation plan was not yet taught. Later when seeking more information on the compensation plan I did not find any in the system. Only by listening to an opportunity webinar did some of this start to make sense.
Overall the system training gets you up and running with the system. A few of the items covered are stated as “required” or “important” but the reasons why and followup on how this impacts system success is left wanting. For example the blog training got my attention when it stated “Get to blogging. It’s one of the best ways to drive traffic”. There was no direction on how to blog or how this will drive traffic.
System Support – When I get stuck what help can I expect?
System support in Sponsor Daddy is sufficient. There is no interactive forum but there is a FAQ and a support ticket system. The FAQ (Frequently Asked Questions) is the first stop for support. There is even a video suggesting leaders are readers and and before you input a support ticket you should read the FAQs to assure the question you have has not been answered before. The FAQ area seems current with technical and non technical questions and answers.
I did not try the support ticket system. It is connected to the main system through navigation links.
Internet Marketing Training – How do I generate Internet leads?
This system surprised me. With the high quality, professional capture pages complete with spokespersons and motivating videos, I thought they would provide high quality training on how to drive traffic to these powerful pages. I was wrong. In the blog set up video it was suggested that the blog was “one of the best ways to drive traffic”. Yet I did not find detailed ways to build a blog nor how to use it to “drive traffic”. I did not go through every training but I thought I would see more on driving online traffic to this online resource. The only resources I found for online promotion were Web Ads. Instead I found training on drop cards, flyers, business card and such off line techniques.
My real disappointment was when I clicked on the “Social Media” button and found “Coming Soon!” Most of the systems I’ve reviewed have something about the social medial tools or techniques. Several of them were still trying to figure out the very best methods but did have something.
There are so many other strategies for generating online traffic that were not mentioned I began to wonder if this system was built to support online activities or mostly off line activities. The training area has several Reaching Out Methods (ROM). The trainings complete are Face-to-face and fliers. Banner Ads, Tell-A-Networker, Placing Ads and Social Networking are still “Coming Soon”. I still don’t believe it.
Personal Development Training – Will the system support my growth too?
Sponsor Daddy master distributor George Hartman knows what it takes to build a Network Marketing company. His training touch on and encourage consistent hard work. This shows in the Figures and Gauges training. He talks about the Daily Method of Operation and having an accountability partner to assist in reaching goals. This is a critical component missing in many systems.
A quote seen and used in this system is “When progress is measured, progress improves. When progress is measured and progress is reported progress improves immensely”. While personal development is not a clear thread through all trainings there are enough gems in the system that you know they are aware an concerned beyond the technology.
Overall Impression – So Jim, What do you think?
Overall the idea of free leads and multiple levels of compensation sound good but the lack of Internet Marketing training and direction leave me with a less than favorable impression. I guess the high quality professional capture pages remind me to much of the typical MLM company duplicated website. It says a whole lot about the company or the system or the individual’s situation but it falls short on being personable or down to earth to the individual sitting at the computer in their home.
The trainings are strong but sill lack much of the Internet Marketing component I would have expected in such a system.
Overall the Sponsor Daddy system has all the essential elements needed to build your business online. If a professional image is important for you than personal branding then this system is a wise choice. If you are excited by multiple levels of income potential and leveraging your efforts this system makes sense. If you are energized by offline promotion and picking up Internet Marketing on your own this system will clearly support your efforts.
Sponsor Daddy System
After getting over the high quality of the front end capture pages and the graphically rich back office I found a strong system focused on Leads and managing leads. The system also supports more advanced capabilities and quantity based on the level of user enrollment. The multiple levels of income will attract some. At the end of the day the effectiveness of the system at training people to independently generate leads will perpetuate the systems growth. Without success individuals will leave and the system will survive on the continual influx of new system users.
Personal development strength aside, this system is not strong in the area of Internet Marketing. Like most system, depending on how you prefer to grow your business will determine your preference in a system. Given the strengths and weaknesses of the system may meet your needs please check it out.
Best of success,
Teach Jim
INterNET INvestigation: Lead Generation Systems
http://inetin.com
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