Posts Tagged ‘MLM’

Capture Pages in Lead Generation Systems

Friday, February 12th, 2010

Over the last few days capture pages have entered my life in interesting ways.  1st The 7 Figure Networker System implements “Phase 2″ with new and improved “capture pages”  so I blog about the update… I figured you’d want to see them so  I made the pages available for public view (http://inetin.biz refresh to your hearts content.)

Next MLM Lead System Pro launches their “Conquer the Internet”* marketing campaign/funnel.  A new capture page / sales letter are out so I write about them.  Oh and while I’ m at it, I should add them to the ultimate “split test” at http://inetin.biz so you can compare the latest capture pages from the latest system updates.  Nice. Done.

LEARNING BY ANALYSIS: Like all the extreme experts will tell you, “learned from the works of the masters”.  (Mike Dillard talks of spending hours each day going over sales letters to master the art of copy writing.)  We can learn from the latest capture pages from the latest updates  in much the same way.

To keep it simple, let’s Examine the MLM Lead System Pro “Conquer The Internet” Marketing Funnel/Campaign Launched 2/10/2010.  It is the newest (for now).  These guys (Norbert Orlewicz, Brian Fanale, & Todd Schlomer) know what they are doing… ask ‘em.

This capture page works more because of what is  NOT SAID!  Yea the video shows… Travel… Freedom… Luxury….  while the guys are talking about reaching huge numbers from nothing.  This page screams to the emotions in the struggling business owners / Internet marking guru wanna be.  The story then delivers on specific pain points from Norbert Orlewicz and Brian Fanale’s past and masterfully hits those exact points with solutions they say the MLM Lead System Pro provides.

Let me spare you the details… Watch the video… you will get the feel

Or you can visit the “Conquer The Internet” page directly.

At the end of the video you got a glimpse  of Jonathan Budd and a few of his new 7 Figure Networker System capture pages. He has included Katie Freiling and Jenn Lawlor to add a more polished, refined presentation style.

You will want to enjoy and compare all these capture pages live at The Ultimate “Split Test” Challenge at http://www.inetin.biz.  (Don’t like a page, hit refresh!)

LEARNING BY ANALYSIS: As you view these capture pages listen to your heart.  How do you feel?  Is the message believable?  Likely for you?  Generalize your impressions into the principles you will use as you create effective capture pages to build your business. (Remember, both these systems are big on letting you brand yourself through campaign capture page customization.)

Popularity: 8%

Prospex Follow Up Interview with Jason O’Toole

Tuesday, December 15th, 2009

In this interview we discover the heart behind the system. Jason O’Toole shared his commitment to help everyday individuals build a successful business. His commitment grows out of his trials and triumphs building several successful businesses. He was successful first as a business owner then a network marketer and more recently as a Internet Marketer.

The system Jason O’Toole built to support his team and give back to the industry is Prospex. In the Prospex Community, Jason provides strong personal development, network marketing business building and Internet Marketing training for free. As he says the system is 85% free.

Enjoy getting to know the foundations of the Prospex Community as he shares with Teach Jim the essential balance of technology and tradition while building a strong network marking business.

To enjoy the “Prosperity Experience” (Prospex) visit inetin.prospex.com

Popularity: 13%

Review: Mentoring For Free

Monday, November 16th, 2009

Mentoring For Free Created by Linda and Michael Dlouhy is a surprisingly simple system with extreme value added through the free 10 weekly calls and audio archives of those call going back to January 18th, 2007.  All the recorded calls and those live now deal with the Network Marketing Industry and NOT a specific company.

The value added for system users is the ability to tap into interactive coaching calls, experienced mentors and the rich resources helping system users succeed through sound principles, integrity and courtesy building relationships.

For the $ 19.90 a month this simplistic system is an excellent value and easily duplicated.  The value is extreme if you desire personal development, network marketing industry and lead generation training.  The solid principles and practices for the long term beyond narrow sited techniques is their emphasis.

I have read some posts suggesting Michael Dlouhy is trying to recruit individuals into his own organization.  There is nothing on this site or in the call I’ve listened to that would indicate this accusation.  Because they do talk frankly about companies who do not follow the basic principles taught by Mentoring For Free it may look as if there is a effort to discredit other companies.  I see it as they have the guts to call it as it is even if it is unpleasant.

The participants in the call each seem to have the interest of the listeners at heart. (One trainer lost a monthly income build up over many years. His $4000+ a month income was gone one month because of something in the companies Policies and Procedures.  Believe me, he really wants to save you this kind of potential problem.)

This is really a FREE Mentoring system.  You do not need to pay anything to participate in the calls or when using the training materials.  You only pay if you purchase materials or want to use this simple system to gather and support leads.

Branding – How well does the system brand YOU as an expert?

Mentoring for Free provides some simple branding practices like mentioning you in the ebook as the person to contact and send information regarding the exercises in the book.  The capture pages also have a place for the system user.

While this looks good it really is not branding you.  Michael and Linda’s names are through out the sales pages and the free 10 Steps to Success eBook.  The key persons in the eBook are Michael and Linda.  Personal branding is there hand in hand with branding the system creators and call presenters.

Income Streams – How does the system generate cash flow?

This system provides 4 products for which users pay.  These products are not affiliate items so all profits help fund the system owners.  These items are: 1. The Mentoring for Free program 2. Powerful Networking Secrets. 3. The “5 Pillars” and  4. the “Personality Colors”  audio cd’s at 19.90 each.

This system does not provide a funded proposal.  Instead it focuses on you using the system to build your primary business and earn your money in your company’s compensation plan.  In several placed in the training calls they make it sound like getting money off your system users raises questions of integrity of your desire to really mentor and help system users.

Capture / Landing Pages – What brings qualified people in?

This system has 8 capture pages.  Most focus on the Success in Ten Steps booklet. These pages are referred to as “Doorway” pages.  Essentially, each page contains the required information and some personalization of the sponsor and a call to action.   These capture pages are quite different from those if other systems.  They do not follow the Large title bulleted text, testimonials kind of page.  Look for yourself.  You can see the lead capture pages below:

Mentoring for FreeFF http://www.mentoringforfree.com
Pillars To Success http://www.5pillarstosuccess.com
Powerful Networking Secrets http://www.powerfulnetworkingsecrets.com
Color To Success http://www.colortosuccess.com
Success Ten Steps http://www.successin10steps.com
Success Ten Steps1 http://www.bigmlmlies.com
Success Ten Steps2 http://www.bigmlmtruths.com
Success Ten Steps3 http://www.bigmlmsecrets.com

The capture page are the the latest “New” school they seem to be working despite the aging appearance.

Relationship Building – How do you establish a relationship with your list?

This system does help establish the relationship because of the autoresponder messages are going directly to the new system users.  Better than the autoresponder messages  (not editable) the system training strongly recommends you place follow up calls.  The system also provide regular call training through live events where leads are getting calls and the “experts” show how it is done.

The system also encourages the people who sign up for the system sent their why and their weekly goals to their “Sponsor” into the system.  Other personal level interactions are encouraged as the calls suggest and strengthen the relationship of the system user and “Sponsor” (system owner).

This system strongly supports principles and practice that work to help you build your network marketing business on or off line.

Usability – How does the system support your work in the system?

The back office of the system is conducive to working with prospects.  Options, Prospects, stats and appointments all work easily for the typical days work.  The interface for scheduling activities and tracking the status of prospects and notes about prospects all work reasonably well though it appears to be from an older generation of web page design.  It works.

The friendly usability becomes a challenging interface in the training area.  Until you know there are multiple training material interfaces meant to meet the needs of individuals at various stages of development it can be confusing.  Even withing the “Advanced” training areas the frames based interface leaves finding certain information difficult at best.

The training and call archives are right on and rich but getting to the next thing you need and finding it again when you return can be a bit challenging.

System Training – How do I come up to speed with the system?

Despite the relative maturity of the system the system training was only done through videos.  I would have though some system handouts or overview graphics would exit.  Instead the videos are available from a menu page that looks like it was build in 1995 as the first graphical pages were appearing on the Internet.   If you can get past the appearance (and you should) the videos do deliver the needed information.

System Support – When I get stuck what help can I expect?

The system support system handled reasonably through help tickets and FAQ and glossary pages.

My ticket system experience was satisfactory.  They responded within 24 hours my questions and provided informative assistance.  The system has a ticket system integrated in.  This is not an third party attachment as we have seen in many other systems.

FAQ’s deals with prospect communications and some features of the site relative to the prospect’s experience.  There are no FAQ’s relative to the workings of the system (Probably not needed as the system is pretty straight forward.)

Internet Marketing Training – How do I generate Internet leads?

At first look the Internet Marketing side of the system looks weak as the trainings on the first few training pages deal more with the Mentoring For Free eBook “Success In Ten Steps” and associated MLM trainings.  Once you get to the advanced training pages you begin to discover archived conference calls on most of the typical Internet Marketing Topics.

The content of the trainings are often conversational and interactive with callers.  There seem to be very few visuals except for a few webcast type resources on some topics.  Again the information is there just not as tightly organized as some may want to move quickly through getting going with a particular strategy.

It is refreshing in many ways to listen to these calls an hear first hand the real experiences questions and concerns of system users.  The overarching feel is we are all in this together learning.  Only if you don’t  ask or you are not honest are you not going to learn.  Shared success are heartfelt and sincere.  Refreshing after many of these Guru to the rest of you trainings in many of these systems.  For many the slow progress through a topic may be to slow.

Personal Development Training – Will the system support my growth too?

This system has a very strongest personal development component.  Just after a system user goes through the eBook and a few fundamental webcasts they user is direct to take part in a 30 day Mental cleanse.  The calls around the 30 day cleanse cover different chapters of “Think and Grow Rich” each session.  The moderator and lessons by individuals are shared around the chapter of the week.  It certainly does not look like a lead generation system at all.  It looks like a master mind group progressing through mastering the principles in Think and Grow Rich.

Personal development is all the classes and conference calls are about.  There is continual reassurance that any failures of the past are not the participants fault.  The system constantly communicates “you are perfect the way you are”.  In nearly every case it looks like this system exists for personal development first and lead generation 2nd.

Overall Impression – So Jim, What do you think?

I am surprised.  I put this system off to the end because I know it was just a free eBook download and a prospect tracking backend.  I signed up for the book multiple times.  Read the book and thought that was the end of the system.  I was wrong.

System users are supposed to call within hours of the down load with a “Courtesy Call”.  Then when the eBook is read they offer additional trainings and one of the simplified training pages.  This is to be  followed by invitations to one of the ongoing training calls.  There are suggestions for connecting with system users at several critical junctures as the system helps determine who is coachable and who has the persistence necessary for success in the MLM industry. (I did not get any of this kind of personal treatment from the folks I went through to enter they system.)

Now that I know how the system really is designed to strengthen a real interactive relationships with real people, I see it as one of the stronger systems.  This is because the relationship is not based on product purchases and autoresponder messages.  It is built on a fully supportive mastermind group building a solid relationship based on an education on very specific sound principles.

Through this system you will not end up with lead ready to blow your program out of the water in days.  Instead this system helps you find and work with the stable consistent performers you want at the center of your organization.  They will likely to produce consistently over the long haul if they come through all the steps of this duplication system.

Please feel free to check out Mentoring for Free by Michael Dlouhy and expect me to give you a call to assure you got your eBook download OK.  Then I will act as a mentor/sponsor in helping you to succeed. (You need to know I am not making any money if you purchase the system. There is no funded proposal here.)

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 100%

Investigation Derived Direction

Friday, August 28th, 2009

MLM Lead Generation System Investigation revealed several principles, practices and performances critical to success generating leads online.  Here is some what I learned.

Principles, Practices, Performances = 3P Matrix

Principles

* Regular Results Require Consistent Effort
* A Lot of Hard Work
* Brand Yourself
* Use effective Capture / Landing Pages
* Build Your Own List
* Build Relationships by Adding Value
* Market to your list / Monetize your list
* Guru’s are learning too. (Like Twitter)
* Ongoing Personal Development

Practices

* Project Management
* Risk Management – Budget/Reward ROI
* Marketing Plan – Campaign Progression
* Communication Plan – Consistent Message across multiple Media
* Content Development Plan
* Content Development Process
* Content Delivery Plan
* Weekly Performance Planbr /Consistent Performance to Plan
* KPI – DMO – WMO – Make and Keep Commitments
* Monitor and adjust based on data / Good Science
* Learn and Master Tools Work what works

Performances

* Deliver on commitments
* Reach Goals
* Consistent Performance
* Put people first
* Focus on the task at hand
* Use syntopical reading principles and practices to develop expertise in new areas of learning.

Popularity: 16%

MLM Mastermind System Gets Autoresponder Upgrade

Friday, July 10th, 2009

One of the signs of a viable system is its ability to respond to the needs of its users.  The users have spoken and the MLM Mastermind System listened.  Last week Jonathan Budd announced the MLM Mastermind System includes Aweber autoresponder integration.

This opens the door for users of the Aweber auto responder to join the Mastermind System and seemelessly experience the advantage of Jonathan Budd’s capture pages, list management and backoffice training. Compatibility with Aweber also provides an alternative for those adverse to GetResponse as the systems lone autoresponder.

The change came as a response to pressure from system users and Internet marketers avoiding the system because of it’s single autoresponder support (GetResponse).

In addition to Aweber integration, Jonathan Budd announced the ability for system capture pages to contain user defined fields with some reservations. He reminded users the more fields they add to a capture page the less likely they are to click through the capture page.

Custom fields in the list adds user ability to track the fype of information they want in the backroom. This alone allows your list in MLM Mastermind System to also act as a Relationship Management tool.  With this change you can now tracking your communications and inteactions with each individual on your list. A real value for system users.

See how the system aWeber integration and additional custom fields works for you. Check out the changes for 14 days for $1

Popularity: 9%

Review: Freedom Duplicator

Wednesday, July 8th, 2009

Freedom Duplicator by Rod Moore is a straightforward simple system with all the elements needed to succeed.  Rod’s approach to the system and how it will help is a little different than most systems out there.  He really seeks to add extreme value and a tool worthy of your consideration.

When you get started with the system you actually get the training first. A nice approach.  You are enrolled in the MLM Attraction Marketing University at no charge.  Once you sign up you receive over 20 emails with links to training video links.  Each builds upon the prior.

Actual upgrade into the Freedom Duplicator System was difficult.  There were no direct links to the system sign up page.  All the links I could find pointed to the MLM Attraction Marketing University sign up page.  (Conversion rate into the program would likely be stronger if the link to the Freedom Duplicator Members area also had a Sign Up link.)  Upon request he sent me out the link.  Now we can jump into investigation of this system.

Rod is a personable individual with a helpful attitude. He was more than willing to talk on more than one occasion via Skype.   He is practicing what he suggests in the Attraction Marketing University Introductory section on Attraction Marketing.

Branding – How well does the system brand YOU as an expert?

Rod Moore is heavily branded in the system.  He is in every video and he is expounding his wisdom in the MLM Attraction Marketing University.

The capture/landing pages are entirely customizable.  You can add all you want about your expertise.  Just know you will want to introduce Rod Moore as a trusted expert because your people will be seeing his face throughout the MLM Attraction Marketing University frontend to the Freedom Duplicator System backend upgrade.

Income Streams – How does the system generate cash flow?

The primary source of income in this system are sales of others into the system.  This is the only source of ongoing income unless you include an ongoing income producing product / service in your custom links.

The other affiliate programs in this system are OK.  They are affiliate links from Mike Dillard and Ann Sieg’s programs.  Recently, Rod added the ability to add your own affiliate links.  This is powerful as you can include any program you desire.  (I put  a few in, but have not tested their integration.)

Flexibility in this area helps the monitization potential of this system.

Capture / Landing Pages – What brings qualified people in?

The system provides 7 “Index” pages. Each has a related “Promotion link”.

  • Main Index Page – Long Copy
  • Forget Renegade University
  • Blank Template Page 1
  • Main Index – Short Copy V1
  • Dominate The Search Engines V1
  • Attracting Twitter Leads
  • Facebook Attraction Marketing

The promotional link points to the primary Freedom Duplicator Capture page which is really the MLM Attraction Marketing University “Free” enrollment page.  This is in keeping with what Rod teaches about having a single marketing funnel with an “irresistibly offer”.

As you can see these “Index” pages leans toward specific needs of network marketers online.  You have control over the information in the subsections of these index pages.  A very nice feature.

After people are on your list you can send them messages which contain links to the other affiliate programs you put into the system.  This is in keeping with Mike Dillard’s Traffic Formula training.  Build your list.  Build your relationship.  Monetize your list.  Rod would have you include various affiliate links in follow-up emails.

Relationship Building – How do you establish a relationship with your list?

Your relationship with your list is strengthened by your agility to follow up with appropriate notes and ratings in the lead management area.

More than just an autoresponder, this system has fields for “Best time to call” and “Next follow up date”.  hHe also as a link to “Send Mail”.  In other words the system supports on and offline relationship building.  You have the freedom to add notes into the system at will.

Strengthening relationships is a key element of what Rod teaches and what his system supports.  All this is done in the Freedom Duplicator System.

There is NO way to own the list.  You cannot export the information in “Your” list.  This raises the question of whoes list is it really.  All the valuable Customer Relationship data is managed in a system you do not have complete access to.

This is a weakness that could be easily resolved with export capabilities.

Usability – How does the system support your work in the system?

Simple and straightforward.  Nothing difficult here.  There is no real workflow direction to the system.  Instead there are always available links that give you what you need.  (The term Index Pages for your Capture / Landing pages took some getting used to).

There was no clear way to get help or assistance.  No place to ask questions or see the questions others are asking.

System Training – How do I come up to speed with the system?

Training on the actual system setup is under the Training tab.  There is a system Overview video.  Some technical videos on registering and forwarding a domain.  After the domain name stuff it jumps into setting up your profile.  (It seems to me the order of these should be reversed.)

The final system set up videos deal with “Working With Your Leads” and “Sending Group Emails”.

All setup and introductory information is done by video.  Like other systems investigated I see this as a weakness.  Video is great for the first time through but it is horrible for users who need a check list or reference.

System Support – When I get stuck what help can I expect?

Training in video is the only thing I can find in terms of support.  The answers might very well be in the video, but if I cannot find it It will do me little good.

No FAQ.  No online community. No live chat.  No phone number.  There is NO system support visible.

I guess you are left contacting Rod directly.

Internet Marketing Training – How do I generate Internet leads?

This system is very strong on simple, straightforward training. The Partner Training Centre has 7 simple steps. The “Fast Start”  Marketing area deals with 10 fastest strategies to get started.  The “Advanced Marketing Strategies” include 14 strategies. (Several of these are tagged with “Coming Soon”.)  Training on system customization gives you what you need for making the system work for you.

Weekly Webinars are listed in the Training Centre also.  There are no dates and it looks like they have only had three of these webinars.  (This looks like it is not being updated lately.)

Personal Development Training – Will the system support my growth too?

The system provides guidance on “Developing a Marketing Plan”. Rod Moore does give strategic direction.  He also differentiates between tactical and strategic actions.  The system is always reinforcing building relationships.  Non of these trainings deal with personal development they go a long way at helping.

Setting of goals and setting expectations on the work involved to accomplish the goals are mentioned and suggested in the system. There is no personal goal tracking system other than the fact Rod Moore covers these “directional” type topics.  This fosters personal growth.

Overall Impression – So Jim, What do you think?

The system is simple, but very workable.  It is not cluttered with a lot of hype or complicated systems configurations.  There is power in this system simplicity.

Control over the landing pages is fantastically simple.  Tracing your integration with your leads.  Very strong.  No ability to export your list stinks.  Training is very strong.  All video training makes reference and reminders a little difficult.

The training is fairly basic and will likely never be extreme unless Rod brings in specialists.  This may appear to be a weakness.  Actually, by keeping the training simple and focused on the essentials there is less confusion and more ease in implementation.

I like this system. I like the way Rod Moore models and focuses on Attraction Marketing.  There are weaknesses like incomplete trainings, no video notes and Rod’s sometimes slow delivery when you are wanting more, now! (likely a personal problem for this investigator).

Freedom Duplicator at $37 per month this provides everything you need to use attraction marketing as a mechanism for building your Network Marketing Business.  The price is fair when compared to the $47 or $49 charged by other systems which are not as strong in the building a relationship support materials.

If a team determines to use this tool they will not be disappointed until they want exact step by step direction on a single path to success.  This system gives you multiple ways to get people to enter your relationship building funnel there is a chance you may get lost (Just too many sources).

The marketing plan and goals are useful at providing direction but not strong enough to drive you down a single path until you have achieved success.

With the recent addition of your own affiliate link customization and the ability to adjust the landing pages this system can serve all your needs.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 30%

Review: MLM Mastermind System

Thursday, June 25th, 2009

The MLM Mindmaster System by Jonathan Budd is a complex, advance system allowing for personal branding and lead generation.  The flexibility of the program gives you a lot of options. The complexity of the program requires greater effort in mastering the system.

The benefits of the system are strained by the demands it places on the system user.  Written by Internet marketers, the system relies heavily on online strategies.  There is no mention of working off line to build your business.

Because of the greater complexity the system will need to exceed in training and support to give full value to users.  Let’s see how Jonathan and crew tackle the challenges of meeting user needs.

Branding – How well does the system brand YOU as an expert?

The Mastermind System prides itself on allowing personal branding.  Many capture pages are 100% customizable. The default sales pages are less “brandable”.  Users can control where the sales pages go.

Using this system provides personal branding possibilities, but this takes a huge amount of work.  It is likely Jonathan Budd will end up in the face of your system visitors unless you make the effort at branding.

Income Streams – How does the system generate cash flow?

13 programs are included in the system.  4 of the programs provide residual income.   All of the programs are good for networkers.  There is no way to add your own product, nor your own affiliate program links.

With the funded proposal, one of the key elements of these systems you would think a system priding itself in personalized branding would allow for personalized affiliate links.  Maybe someday.

Capture / Landing Pages – What brings qualified people in?

The capture pages in this system are touted as being “High” conversion pages.  With the high level of personal branding and the quality of the default sale pages users should be left with the task of driving traffic.

There are 12 regular capture pages, 3 customizable pages (1 video page, 1 bulleted list page and 1 image/bullet list page) 10 dynamic keyword pages and some autoresponder email campaign pages.

Matching the right sales letter to the campaign becomes a real task as the letter templates are not readily visible at the point of selection.

Relationship Building – How do you establish a relationship with your list?

The system does not have a built in auto responder or way to add information on leads introduced into the system. The external autoresponder (Aweber or GetResponse) becomes your list and the way of dealing with your leads.

There are no directions on what to do with your leads outside the system.   The campaign management portion of the site displays statistics about the campaign, but no individual lead information.  You have to go into the autoresponder software to follow up on leads.

Usability – How does the system support your work in the system?

The startup and marketing course flow is not real clear as you are taken to a page with no navigation and shown things to do requiring navigation. It would probably be ok in a different window, but the navigation is gone because it opens in the same window.

Help is mostly through content sensitive video. At a certain point, the videos become tiresome and you just wish there was a quick text page with a short list of next steps.

Campaign customization is challenging because you do not see the item you are personalizing in the context of the template.  If you could see the template place holders while making changes, the difficulties of personal branding would be gone.

The dropdown menus work well except the descriptions are not clear.  Advertising slide out menus list some specific services and marketing strategies.

System Training – How do I come up to speed with the system?

System set up and training are initiated on a page without the menus.  Like other systems there is too much techinical work done out of context for new system users.  A marketing / setup hybrid training with hands-on set up action path would better serve anxious new users.

There was recently a change allowing Awebber to interface with the system and there was no announcment obvious on the home page.  It would seem like system upgrades would be found on the site.

System Support – When I get stuck what help can I expect?

There are several methods of getting assistance.  The system Frequently Asked Questions, the user community and the formal support request.  The formal request system is the same external Support Suite used by Ann Sieg’s The Renegade System.  This is a dead end navigation point because there are no links on the Support Suite site back to the Mastermind System.  Worse yet, the Support Suite does not open in an external window.  It opens in the window you are working on the system with.

Internet Marketing Training – How do I generate Internet leads?

Training is mostly done by video.  There is little effort to give visual hints, tips, clues or checklist  for the trainings.  There are several experts with their wares on the site.  Most of the larger programs and third party products are available for purchase.

Each are of Internet Marketing implementation is filled with resources similar to those in other programs. There is little beyond the video of how to do Internet Marketing in that arena.  Strategy, ways to approach marketing and what to expect while marketing are not revealed.

Personal Development Training – Will the system support my growth too?

Personal progression and development are mentioned in a few of the videos as Jonathan is discussing some other topic.  There is no marketing plan, content development plan and little to set forth the realities of what it takes to succeed.

Individuals are left to rely on the forum participants and the next “latest” technique video put out by the system leadership.

Overall Impression – So Jim, What do you think?

The deeper I get into this system the less I like it.  The lack of strategic direction and all support in video wears on me the longer I work with the system.  It is fabulous the system can be custom branded, but mapping campaign content fields to template fields could be much cleaner.

Jonathan is constantly producing new content through webinars and other events.  These additions to the system are in the training center under posted training archives.

The large number of brandable capture pages and  the rich library of training resources provide excellent value for the price.  The trainings sometimes wander a little as live, on the fly events will.

The MLM Mastermind System is a rich tool with advanced capabilities and customizations for personal branding. The steep learning curve with only loose direction will leave some users struggling a while to master  the system.

This is a strong program. Direct efforts to market to system users is distasteful. Complications of complexity require a precise training program.  Such a complete training program is missing so the ratings on this system suffer.

This system and its strong branding capability draw me in until I try to apply personal branding.  It is harder than it seems.  The system then looses some of its appeal.  If there was strategic direction and expectation, then I would know what to expect and excel at getting on with it.

Give it a spin for the 7 day $1 trial.  Grab some of the training first, then go about setting up the system if it works for you.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 52%

Review: MLM Lead System Pro

Wednesday, June 24th, 2009

The MLM Lead System Pro by Norbert Orlewicz, Brian Fanale  and Todd Schlomer provides a complete system for generating leads for your MLM opportunity.  This system provides everything you need to succeed.  It is not a simple system because of its advanced capabilities.  It does take  time to get set up learn.

MLM Lead System Pro (MLSP) also provides marketing training which includes strategic execution advice not found in most other systems.  This advice goes a long way towards differentiating this system as user centric.

Branding – How well does the system brand YOU as an expert?

MLSP provides extensive opportunities for customization.  Users may add personalized videos and text to campaign landing pages.  Sales letters are another story.  A paragraph and a video on the sales page are customizable.  The rest of the page is all about MLSP and the testimonials etc in the system.

Like other systems allowing for heavy customization, few take advantage of this capability.  Most marketers are willing to give the “expert” flag to Norbert or Brian.  Opportunity lost.

Income Streams – How does the system generate cash flow?

The funded proposal behind this system includes 21 products or services.  Several of these are residual income producers.  Most of the products come from Mike Dillard’s affiliate program.   The other items relate to generating traffic and promoting yourself online.

There is no way to include other affiliate programs into the system.  A real limitation.  Along this same line there is no way for you to add your own product or service to the system once you grow to the level of producing your own content.

These are serious limitations for the marketer in this for the long haul.

Capture / Landing Pages – What brings qualified people in?

There are 19 capture pages, 4 welcome pages and 4 sale pages.  You see the funnel effect.  The capture pages lead to either welcome or sale pages.  The sale pages all lead to the MLSP sign up page.  There are options in these pages allowing for some flexibility.  Adjusting campaign pages after the initial save is also limited. There is no way to change the base template after the campaign is saved.  Previewing completed campaigns was not straightforward either.

Campaign capture pages are extensively customizable.  The sales pages allow limited customization.  You may net a 60-80% customization capacity if you use it.

Page sets are applied to each campaign.  There is no way to copy the work done from one campaign to another.  Setting up each campaign requires starting from scratch. This is a pain!  Tweaking customizations as you learn to be more effective is quite labor intensive. This will likely only affect advanced users.

Relationship Building – How do you establish a relationship with your list.

Leads captured by this system will also be in your autoresponder.  This system keeps a simple list.  You have control over the name and the phone number.  There is a place for a Skype name listed in the detail area, but it is not editable.  When you drill down into individual leads you may add notes.  The notes only appear on the detail page and do not seem to be searchable.  It is nice to have a place for tracking interactions with the lead outside of autoresponder statistics.

This system has a My Team area for all of the people who sign up for the MLSP directly under you.  You may communicate with your team through an email my team link.  I assume note taking capabilities also exist like the other leads list.

The ability to track communication with leads and team members is useful in building the relationships desired.  In the Marketing Training, there are scripts and suggestions on handling your MLSP leads.

Usability – How does the system support your work in the system?

System usability is adequate.  Several nice touches include the My Content area for the storage of resources you will use in the system.  It becomes a central repository for marketing collateral.

The system supplies adequate direction and instruction to make it usable.  It could improve by having some text directions for reference instead of everything being in video format.  Work flow around campaigns could definitely improve as noted above.

System Training – How do I come up to speed with the system?

You know you are in for an adventure when the first thing they offer is an easy set up service for $197.

System Set up took me over 4 hours (I did side track a few times).  It is not easy and several steps were out of order.  Everything was delivered via video.  I would have loved a PDF checklist document so I could mark my progress along the way.  None exists.

As a teacher I would reorder the steps into instructional chunks integrating marketing 101 instruction.  It could make for a rich Marketing Training with hands on instructions to set up the tool.  Oh well,  it is a technical set up without knowing why. The marketing training follows expecting you to use what was set up blindly.

System Support – When I get stuck what help can I expect?

This system has one of the more extensive help systems.  It includes Frequently Asked Questions,  Skype support, Community, Your referring affiliate and the MLSP Support area.  Wow.  Thankfully the system training was adequate for most tasks avoided the support areas.  Glad to know they exist if needed.

Internet Marketing Training – How do I generate Internet leads?

The Marketing 101 training in this system is the best I’ve seen for one reason.  The training includes a discussion of marketing budget, resource management and it sets reasonable expectations of what is required to have success.  This idea of a marketing blueprint and a marketing plan gives direction to all the rest of the learning in the system. I just wish the other training would reinforce key marketing blueprint concepts.

Most of the marketing strategies are covered in video with mention of resources.  The detail pages for each strategy provide rich resources and key concepts provided for your success.

Training in this system seems more organized in its presentation. Less wandering around a topic and more to the point. (Although some of the webinars move slowly.)

Personal Development Training – Will the system support my growth too?

Personal development and dealing with the emotions of learning something new are not handled in this system.  It does a great job of painting the path and the direction to go with the Marketing Blueprint and Marketing Plan at the beginning of the Marketing 101 area.  This beginning is where such personal development ends.

The 77 video topics from webinars and the live Skype community and ongoing weekly webinars show a real effort to provide for progression and development.  These fall short as they are mostly directed at acquiring knowledge and deal little with the personal development process.  (That said I did not view all 77 video topics nor the webinars so maybe I’m wrong. Please teach me if so.)

Overall Impression – So Jim, What do you think?

I’m glad I jumped into the $1 try it out offer.  The training is fabulous.  Jump in for the $1 and then just go through the Marketing 101 training and the training pages for the few focused areas they suggest.  You will be miles ahead.

Strong personal branding capabilities are a strength.  Practical direction is powerful.  Weaknesses include a difficult set up  process, limited affiliate options with no expandability and most training and setup instruction is in video.  This coupled with weak relationship building tools leaves you hoping for future improvements to match the quality of the overall system.

I like working with the system after the initial steep learning curve.  I do not like the fact that everywhere I go I end up on yet another MLSP landing page with no effort made to brand the individual pointing me there.

MLM Lead System Pro provides an excellent balance in meeting the needs of new system users while giving developing marketers the tools they need to effectively market themselves.  The power of the system is only available after the painful set up process.  I think this problem could easily be resolve by applying effective instructional design principles.

Too bad the richness of the system is not discovered until getting past the initial learning curve.  It is also too bad that once a person gets into building and managing campaigns that the second weak spot reveals itself.  Having to start each campaign from scratch is a pain point for me and many other busy system users.

The wealth of support and well organized, instructional resources make this a system worthy of consideration.  Lack of affiliate programs over saturation on the web and most users lack of personal branding distract this system from reaching its maximum potential.

I look forward to seeing this system refine itself if it will. Until finished, this is an excellent way to develop the skills you need with strong support through out the system.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 92%

Review: The Renegade System

Wednesday, June 24th, 2009

The Renegade System by Ann Sieg provides an excellent foundation for building an MLM business through attraction marketing.  This is a simple system with the basic required components.  For the one time price of $68.00 the system provides extreme value.

Ann Sieg has provided a system giving users what they need to practice her teachings from her books “The Renegade Network Marketer” and the “Attraction Marketer’s Manifesto”.  It falls short of becoming a powerful system for advanced users because of its simplicity.  Once you apply all the training and resources provided, you will need a more advanced system to make it really work for you.

Branding – How well does the system brand YOU as an expert?

This system heavily brands Ann Sieg.  While the system user enjoys having their name at the end of the free books, the book is clearly written by Ann to promote Ann and her strategy for using attraction marketing to buid a MLM business.

As in other sytems with weak personal branding, users of this system will need to use resources outside the system to build their expertise in the eyes of their prospects.  This can be done by edifying the person you are referring to on the capture/landing pages and their products.

Income Streams – How does the system generate cash flow?

Cash flow opportunities are more extensive in this system than most.  There are 8 promotional programs to bring people into the system and 27  or more affiliate programs in the “backend” sales system and three major affiliate systems:  “Click Bank”, “Commission Junction” and  Amazon.

The products in the system are related to setting up an Internet marketing effort.  Additional opportunities exist in Internet/Information Marketing.  Most of the products are one time sales.  The few products with potential residual income will likely be purchased by more advanced users who  have outgrown the system.

Capture / Landing Pages – What brings qualified people in?

One size fits all.  For each product in the system,  there is only one capture page heavily branded with Ann Sieg and no chance for the system user personalization.

There are no capture pages for products provided by third party vendors.  These are typically geared to help system users anyway. The user needs to create their own landing pages/autoresponder(if desired) to promote these outside of the system.

Relationship Building – How do you establish a relationship with your list?

The system does collect lists of people.  There is a different list for each product offered in the system.  A person expressing interest by downloading a free book gets added to the list for that product. There is little users can do with the list except run a few reports and export the data.  There is NO autoresponder (although Awebber is an affiliate product of the system).  There is also no note taking capabilities or other tools supporting relationship building.

No phone script a or instructions on what to do next after people are on your list. This is a disappointment.  Particularly where Ann helps you get the leads in and provides a rich environment for teaching you how to attract people.

Usability – How does the system support your work in the system?

Clear menus with straightforward navigation was useful.  Most of the pages are written like Ann’s books or one of her long sales letters with inline text links.  Most information is presented in pages laden with too much text. This makes it difficult to jump from step to step as some web readers will be inclined (like me).

System Training – How do I come up to speed with the system?

At this time, there is an annoying series of ads on the home page that make it hard to get to the 10 Step Overview located below the series of sales pitches.

The 10 Step Overview provides a good starting place. The steps are clear and information helpful.  Flow through the information may be a little slow for technically savvy users.  There are also several places for getting distracted through the text links.  These links do not open in a separate window so be careful it is easy to get lost.

System set up  does not require technical knowledge.  It is really an orientation to the system and how to use it in building your business.  The small step progress is useful to new users.

System Support – When I get stuck what help can I expect?

There is an external Support Suite system that opens in a new window.  It has a Knowledge base, News, Downloads, Troubleshooter and submit a ticket area.  This area requires a separate login. There are no link back to the main system area making it a little confusing initially.  The  “Support Suite” looks and feels like a forum. It looks like only official information is released on the site with no place for personal comments.  Be sure to discern between official and informal information in forums.

Internet Marketing Training – How do I generate Internet leads?

This area jumps a critical component. It assumes you know how to move forward.  With just a quick statement or two the training jumps into online and offline methods of “Advertising” to generate traffic.  The training and resources landing pages misses a great opportunity to provide users with strategic direction and the key steps to success.  Too bad.  Instead, the user is left to begin making strategic marketing decisions on their own without enough information.

Users choose from various online and offline strategies.  Each strategy is described.  The system provides  a rich set of resources and helpful hints on how to succeed.  These by themselves are worth the price of the system.

Personal Development Training – Will the system support my growth too?

Due to the detail information in Ann’s trainings, I thought there would be  more larger picture,  strategic direction.  There is no mention of a marketing plan, a content development plan, nor any strategies for managing the tasks, budget or expectations involved in running successful marketing campaigns (on or off line).  My greatest disappointment with this system is the gap between the vision / dream of success and the tactical/technical implementation.  It seems goals, expectations and a road map would make the program complete.

I worry the NEW Renegade University Pro system with its click-by-click guidance may also miss critical goal/direction expectations training opportunities.

Overall Impression – So Jim, What do you think?

The program provides an excellent, simple solution for promoting Ann Sieg and her quality information products.  If you can make it through the long pages of “Sales Letter” like text, you will be enriched and prepared to succeed.  If you limit your focus to a few simple strategies you will probably find better success than if you try to absorb all the system has to offer.

I’m glad I purchased this system because of the rich resources and Ann’s simple story.  It is written masterfully and should be required reading of all who want to be ‘Atrraction Marketers’.

The Renegade System provides a great foundation for building your MLM with “Attraction Marketing”.  It helps you understand how to use information marketing  product.  It lays the beginnings of thinking differently about generating interest in you and your prospective business opportunity.

I am disappointed by the gaps in personal progress,  strategic direction and ongoing personal support.  Like many of these systems, the personal touch gets lost despite the warm writing style used throughout the site.  Video segments could soften this as well as ongoing webinar/teleseminar trainings/recordings.

Get  this system and use the resources for building your tools and skills for effective advertising and traffic generation.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

Popularity: 20%

Review: Magnetic Sponsoring

Tuesday, June 16th, 2009

Magnetic Sponsoring is one of the popular starting places for generating leads on line.  Mike Dillard delivers a nice 7 part training on Magnetic Sponsoring.  This appeals to business owners.  They like the idea of becoming “the hunted”.

Mike’s story contributes to the expectations I had for this system.  The system did meet the basic requirements you would expect from a lead generation system.  For the price of $39.95, it is an excellent value.  The training materials will provide a firm foundation in the attraction marketing concept.

The system is simple.  For the price could you expect anything more?  Accordingly, the system fell short of the standards of the ideal system.  Let’s see how it fared.

Branding – How well does the system brand YOU as an expert?

Mike Dillard is the only one being branded in Magnetic Sponsoring.  You have no options in the system to act as an expert. Upon contacting leads generated by the system, some users have reported having trouble convincing leads they (not Mike) are associated with the program.

Mike also includes a few other experts in the various programs.  He builds their value as people he values.  This is probably the best way you can reinforce your place as the expert.  This requires you, outside the system, to refer your audience to the landing page.

Income Streams – How does the system generate cash flow?

The program provides 5 product to income.  Two low priced items (Free – $150), two mid priced items ($150 – $300) and one high priced item (>$300).  You get a flat $20 affiliate commission for sales made of Magnetic Sponsoring and 40% of the purchase price on every other product. None of these items provide for residual income. You will need a continual flow of fresh new buyers to keep the cash coming.

Each of the products come with a single capture page, a sales letter and creative resources for ads.  The products are of high quality. The products star Mike Dillard or experts he esteems. The product mix targets precisely the needs of network marketers.  Leads from this system will likely be network marketers.

Capture / Landing Pages – What brings qualified people in?

There is a single capture / sales page combination for each product.  The page is not customizable.  In the FAQ there is a suggestion on creating your own HTML capture pages if you want customization (This FAQ had over 2000 views. The most in the FAQ area).  (There are no instructions nor specifications. I did it, but with some pain.)

The capture pages are clearly targeted at business owners and Internet using networkers.

Take a look:
Magnetic Sponsoring: Capture PageSales Letter
Building on a Budget: Capture PageSales Letter
Blackbelt Recruiting: Capture PageSales Letter
Pay Per Click Domination: Capture PageSales Letter
MLM Traffic Formula 2: Capture PageSales Letter

Relationship Building – How do you establish a relationship with your list?

One system strength is the tools for working with leads.  There is a basic calendar, task list and note area for managing your interactions with leads.  Tracking lead interactions and communications can be useful in tracking client progress.

Follow up communication with potential clients is expected to be by phone.  There are simple sample phone scripts included.

There is no autoresponder for generating follow up email messages.  The list is strongly tied to the system, but there is a way to export the list for use in other systems. (Not evaluated for compatibility with other systems)

Usability – How user-friendly is the system ?

Tabs provide direct navigation to regular tasks.  Navigation came to a  deadend or became unclear while moving through the getting started information. Links to “Support” takes you out to an external site in an external window.  There is no navigation back to the system on this page.

All of  the information seemed curt and to the point.  Often you were left wanting more.  (Likely found in the next course or two I did not purchase).

System Training – How do I come up to speed with the system?

New users can get confused because the system home page suggests two paths. 1. “Getting Started” and 2. “First Time Here?”.

The “Getting Started” tab walks you through a set of text slides introducing the system and leads you to the Internet Marketing Training/Ads(the next tab).  The “First Time Here?” section has a long sales letter formatted welcome with no navigation at the bottom.   If you make it back to the “First Time Here?” page, you watch an 11 minute video describing the system showing pages that look  like the system you are logged into.

Hidden at the bottom of the Internet Marketing page is a plain blue link “What to do with leads?”.  The page has one phone, one answering machine and an email script for 2 of the 5 products.  That is it.

In a section listing videos on how to work the system, there are only 2 of 19 completed videos.  It looks like using video to meet user needs was a nice idea until it came time to implement. Videos not available include topics like “Pay Per Clicks”, “Contact Management System” and “My Commissions” (This teacher was surprised that Mike and team would not have quality training to match the professionalism displayed across the rest of the system.) Is this system in its infancy (work yet to be done) or does it show a lack of support to system users?

System Support – When I get stuck what help can I expect?

System messages are sent to system users via the “Update Blog” on the home page.  There is no knowledge base or support community.  There is a FAQ section but it only contains short answers with minimal detail.  There is a phone number for you to leave a message.  The service expectation is established at “48 hours but usually much sooner”.

Internet Marketing Training – How do I generate Internet leads?

Basic Training is offered in 6 areas of internet marketing. Each area describes the strategy and links to resources. Each section varies in the type and quality of the resources provided.  In the 17 forums listed, I did not see Mike’s own Better Networker forum (suggested by his competitors).

The areas covered include:

  • Google/Yahoo PPC (3 site links, 2 buy program links, 1 video link. 2 keyword tool links)
  • Ezines/Email Marketing (5 links to ezine advertising companies)
  • Forums/Classifieds (17 forums, 2 classifieds [no Craigs List])
  • Banners (6 service provider links)
  • Ariticle/Press Releases (2 Article/3 PR listing sites)
  • YouTube/Web 2.0 (Link to you tube.  Missing are New social media sites and strategies).

These approaches are founded in the Internet marketing practices of 2-3 years ago.  Little cutting edge stuff here. (Hey, if it works….)

Absent also from this site are ongoing supporting activities.  Most competitive sites offering on-going support also charge enough each month to pay for it.  With this system, you save money and get to enjoy learning on your own or when the next course comes out.

Personal Development Training – Will the system support my growth too?

There is no personal development support in this system.  There are a few helpful and supportive hints like “Pick one stay with it till it works.”  or “Make sure to put your own spin on things”.  Do not expect hand holding from inside this system. It seems there is a bit of  a now that you are here “Good Luck” attitude due to the lack of ongoing support activities.

Overall Impression – So Jim, What do you think?

Given the price and the purpose of this system it is adequate. It was never meant to be a full fledged Web 2.0 marketing system.  It came out in the past and there remains. Remnants of that past inherit in the system.  (Like 100% phone follow up/ no autoresponder)  Then again maybe that works best with MLM leads.

Magnetic Sponsoring is a great foundation product.  It lays the fundamentals of thinking differently about how to generate leads. Because of its once off price and the quality materials, I will keep it but will likely use another system for my lead capture/management activities.  I will recommend Mike’s products where they meet specific needs AND I can recommend the materials created by Mike Dillard, another expert in the field.

Be warned. When you first sign up with the system you get a barrage of email.  Also be warned that every one of  his products mentioned some of his other products.  He is always pushing to the next sale of his next product.  (He really is a marketer!)

This is a simple system. Easy to use.  Not too complicated.  Great for starters who want to follow up with leads by phone and track their interactions in the system.  It provides very basic beginnings of Internet Marketing.  I do not think it is enough to land you success on its own.  But like Mike suggests, if you “pick one and stay with it”, you will master it with some direction from the system AND resources you find other places.

My final wish is that Mike would have given some indication of which Internet Marketing Strategies are more effective for which type of system users.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

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Popularity: 21%