Magnetic Sponsoring is one of the popular starting places for generating leads on line.  Mike Dillard delivers a nice 7 part training on Magnetic Sponsoring.  This appeals to business owners.  They like the idea of becoming “the hunted”.

Mike’s story contributes to the expectations I had for this system.  The system did meet the basic requirements you would expect from a lead generation system.  For the price of $39.95, it is an excellent value.  The training materials will provide a firm foundation in the attraction marketing concept.

The system is simple.  For the price could you expect anything more?  Accordingly, the system fell short of the standards of the ideal system.  Let’s see how it fared.

Branding – How well does the system brand YOU as an expert?

Mike Dillard is the only one being branded in Magnetic Sponsoring.  You have no options in the system to act as an expert. Upon contacting leads generated by the system, some users have reported having trouble convincing leads they (not Mike) are associated with the program.

Mike also includes a few other experts in the various programs.  He builds their value as people he values.  This is probably the best way you can reinforce your place as the expert.  This requires you, outside the system, to refer your audience to the landing page.

Income Streams – How does the system generate cash flow?

The program provides 5 product to income.  Two low priced items (Free – $150), two mid priced items ($150 – $300) and one high priced item (>$300).  You get a flat $20 affiliate commission for sales made of Magnetic Sponsoring and 40% of the purchase price on every other product. None of these items provide for residual income. You will need a continual flow of fresh new buyers to keep the cash coming.

Each of the products come with a single capture page, a sales letter and creative resources for ads.  The products are of high quality. The products star Mike Dillard or experts he esteems. The product mix targets precisely the needs of network marketers.  Leads from this system will likely be network marketers.

Capture / Landing Pages – What brings qualified people in?

There is a single capture / sales page combination for each product.  The page is not customizable.  In the FAQ there is a suggestion on creating your own HTML capture pages if you want customization (This FAQ had over 2000 views. The most in the FAQ area).  (There are no instructions nor specifications. I did it, but with some pain.)

The capture pages are clearly targeted at business owners and Internet using networkers.

Take a look:
Magnetic Sponsoring: Capture Page – Sales Letter
Building on a Budget: Capture Page – Sales Letter
Blackbelt Recruiting: Capture Page – Sales Letter
Pay Per Click Domination: Capture Page – Sales Letter
MLM Traffic Formula 2: Capture Page – Sales Letter

Relationship Building – How do you establish a relationship with your list?

One system strength is the tools for working with leads.  There is a basic calendar, task list and note area for managing your interactions with leads.  Tracking lead interactions and communications can be useful in tracking client progress.

Follow up communication with potential clients is expected to be by phone.  There are simple sample phone scripts included.

There is no autoresponder for generating follow up email messages.  The list is strongly tied to the system, but there is a way to export the list for use in other systems. (Not evaluated for compatibility with other systems)

Usability – How user-friendly is the system ?

Tabs provide direct navigation to regular tasks.  Navigation came to a  deadend or became unclear while moving through the getting started information. Links to “Support” takes you out to an external site in an external window.  There is no navigation back to the system on this page.

All of  the information seemed curt and to the point.  Often you were left wanting more.  (Likely found in the next course or two I did not purchase).

System Training – How do I come up to speed with the system?

New users can get confused because the system home page suggests two paths. 1. “Getting Started” and 2. “First Time Here?”.

The “Getting Started” tab walks you through a set of text slides introducing the system and leads you to the Internet Marketing Training/Ads(the next tab).  The “First Time Here?” section has a long sales letter formatted welcome with no navigation at the bottom.   If you make it back to the “First Time Here?” page, you watch an 11 minute video describing the system showing pages that look  like the system you are logged into.

Hidden at the bottom of the Internet Marketing page is a plain blue link “What to do with leads?”.  The page has one phone, one answering machine and an email script for 2 of the 5 products.  That is it.

In a section listing videos on how to work the system, there are only 2 of 19 completed videos.  It looks like using video to meet user needs was a nice idea until it came time to implement. Videos not available include topics like “Pay Per Clicks”, “Contact Management System” and “My Commissions” (This teacher was surprised that Mike and team would not have quality training to match the professionalism displayed across the rest of the system.) Is this system in its infancy (work yet to be done) or does it show a lack of support to system users?

System Support – When I get stuck what help can I expect?

System messages are sent to system users via the “Update Blog” on the home page.  There is no knowledge base or support community.  There is a FAQ section but it only contains short answers with minimal detail.  There is a phone number for you to leave a message.  The service expectation is established at “48 hours but usually much sooner”.

Internet Marketing Training – How do I generate Internet leads?

Basic Training is offered in 6 areas of internet marketing. Each area describes the strategy and links to resources. Each section varies in the type and quality of the resources provided.  In the 17 forums listed, I did not see Mike’s own Better Networker forum (suggested by his competitors).

The areas covered include:

• Google/Yahoo PPC (3 site links, 2 buy program links, 1 video link. 2 keyword tool links)
• Ezines/Email Marketing (5 links to ezine advertising companies)
• Forums/Classifieds (17 forums, 2 classifieds [no Craigs List])
• Banners (6 service provider links)
• Ariticle/Press Releases (2 Article/3 PR listing sites)
• YouTube/Web 2.0 (Link to you tube.  Missing are New social media sites and strategies).

These approaches are founded in the Internet marketing practices of 2-3 years ago.  Little cutting edge stuff here. (Hey, if it works….)

Absent also from this site are ongoing supporting activities.  Most competitive sites offering on-going support also charge enough each month to pay for it.  With this system, you save money and get to enjoy learning on your own or when the next course comes out.

Personal Development Training – Will the system support my growth too?

There is no personal development support in this system.  There are a few helpful and supportive hints like “Pick one stay with it till it works.”  or “Make sure to put your own spin on things”.  Do not expect hand holding from inside this system. It seems there is a bit of  a now that you are here “Good Luck” attitude due to the lack of ongoing support activities.

Overall Impression – So Jim, What do you think?

Given the price and the purpose of this system it is adequate. It was never meant to be a full fledged Web 2.0 marketing system.  It came out in the past and there remains. Remnants of that past inherit in the system.  (Like 100% phone follow up/ no autoresponder)  Then again maybe that works best with MLM leads.

Magnetic Sponsoring is a great foundation product.  It lays the fundamentals of thinking differently about how to generate leads. Because of its once off price and the quality materials, I will keep it but will likely use another system for my lead capture/management activities.  I will recommend Mike’s products where they meet specific needs AND I can recommend the materials created by Mike Dillard, another expert in the field.

Be warned. When you first sign up with the system you get a barrage of email.  Also be warned that every one of  his products mentioned some of his other products.  He is always pushing to the next sale of his next product.  (He really is a marketer!)

This is a simple system. Easy to use.  Not too complicated.  Great for starters who want to follow up with leads by phone and track their interactions in the system.  It provides very basic beginnings of Internet Marketing.  I do not think it is enough to land you success on its own.  But like Mike suggests, if you “pick one and stay with it”, you will master it with some direction from the system AND resources you find other places.

My final wish is that Mike would have given some indication of which Internet Marketing Strategies are more effective for which type of system users.

Best of success,

Teach Jim
INterNET INvestigation: Lead Generation Systems

http://inetin.com

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