The MLM Mindmaster System by Jonathan Budd is a complex, advance system allowing for personal branding and lead generation. The flexibility of the program gives you a lot of options. The complexity of the program requires greater effort in mastering the system.
The benefits of the system are strained by the demands it places on the system user. Written by Internet marketers, the system relies heavily on online strategies. There is no mention of working off line to build your business.
Because of the greater complexity the system will need to exceed in training and support to give full value to users. Let’s see how Jonathan and crew tackle the challenges of meeting user needs.
Branding – How well does the system brand YOU as an expert?
The Mastermind System prides itself on allowing personal branding. Many capture pages are 100% customizable. The default sales pages are less “brandable”. Users can control where the sales pages go.
Using this system provides personal branding possibilities, but this takes a huge amount of work. It is likely Jonathan Budd will end up in the face of your system visitors unless you make the effort at branding.
Income Streams – How does the system generate cash flow?
13 programs are included in the system. 4 of the programs provide residual income. All of the programs are good for networkers. There is no way to add your own product, nor your own affiliate program links.
With the funded proposal, one of the key elements of these systems you would think a system priding itself in personalized branding would allow for personalized affiliate links. Maybe someday.
Capture / Landing Pages – What brings qualified people in?
The capture pages in this system are touted as being “High” conversion pages. With the high level of personal branding and the quality of the default sale pages users should be left with the task of driving traffic.
There are 12 regular capture pages, 3 customizable pages (1 video page, 1 bulleted list page and 1 image/bullet list page) 10 dynamic keyword pages and some autoresponder email campaign pages.
Matching the right sales letter to the campaign becomes a real task as the letter templates are not readily visible at the point of selection.
Relationship Building – How do you establish a relationship with your list?
The system does not have a built in auto responder or way to add information on leads introduced into the system. The external autoresponder (Aweber or GetResponse) becomes your list and the way of dealing with your leads.
There are no directions on what to do with your leads outside the system. The campaign management portion of the site displays statistics about the campaign, but no individual lead information. You have to go into the autoresponder software to follow up on leads.
Usability – How does the system support your work in the system?
The startup and marketing course flow is not real clear as you are taken to a page with no navigation and shown things to do requiring navigation. It would probably be ok in a different window, but the navigation is gone because it opens in the same window.
Help is mostly through content sensitive video. At a certain point, the videos become tiresome and you just wish there was a quick text page with a short list of next steps.
Campaign customization is challenging because you do not see the item you are personalizing in the context of the template. If you could see the template place holders while making changes, the difficulties of personal branding would be gone.
The dropdown menus work well except the descriptions are not clear. Advertising slide out menus list some specific services and marketing strategies.
System Training – How do I come up to speed with the system?
System set up and training are initiated on a page without the menus. Like other systems there is too much techinical work done out of context for new system users. A marketing / setup hybrid training with hands-on set up action path would better serve anxious new users.
There was recently a change allowing Awebber to interface with the system and there was no announcment obvious on the home page. It would seem like system upgrades would be found on the site.
System Support – When I get stuck what help can I expect?
There are several methods of getting assistance. The system Frequently Asked Questions, the user community and the formal support request. The formal request system is the same external Support Suite used by Ann Sieg’s The Renegade System. This is a dead end navigation point because there are no links on the Support Suite site back to the Mastermind System. Worse yet, the Support Suite does not open in an external window. It opens in the window you are working on the system with.
Internet Marketing Training – How do I generate Internet leads?
Training is mostly done by video. There is little effort to give visual hints, tips, clues or checklist for the trainings. There are several experts with their wares on the site. Most of the larger programs and third party products are available for purchase.
Each are of Internet Marketing implementation is filled with resources similar to those in other programs. There is little beyond the video of how to do Internet Marketing in that arena. Strategy, ways to approach marketing and what to expect while marketing are not revealed.
Personal Development Training – Will the system support my growth too?
Personal progression and development are mentioned in a few of the videos as Jonathan is discussing some other topic. There is no marketing plan, content development plan and little to set forth the realities of what it takes to succeed.
Individuals are left to rely on the forum participants and the next “latest” technique video put out by the system leadership.
Overall Impression – So Jim, What do you think?
The deeper I get into this system the less I like it. The lack of strategic direction and all support in video wears on me the longer I work with the system. It is fabulous the system can be custom branded, but mapping campaign content fields to template fields could be much cleaner.
Jonathan is constantly producing new content through webinars and other events. These additions to the system are in the training center under posted training archives.
The large number of brandable capture pages and the rich library of training resources provide excellent value for the price. The trainings sometimes wander a little as live, on the fly events will.
The MLM Mastermind System is a rich tool with advanced capabilities and customizations for personal branding. The steep learning curve with only loose direction will leave some users struggling a while to master the system.
This is a strong program. Direct efforts to market to system users is distasteful. Complications of complexity require a precise training program. Such a complete training program is missing so the ratings on this system suffer.
This system and its strong branding capability draw me in until I try to apply personal branding. It is harder than it seems. The system then looses some of its appeal. If there was strategic direction and expectation, then I would know what to expect and excel at getting on with it.
Give it a spin for the 7 day $1 trial. Grab some of the training first, then go about setting up the system if it works for you.
Best of success,
Teach Jim
INterNET INvestigation: Lead Generation Systems
http://inetin.com
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