The MLM Lead System Pro by Norbert Orlewicz, Brian Fanale and Todd Schlomer provides a complete system for generating leads for your MLM opportunity. This system provides everything you need to succeed. It is not a simple system because of its advanced capabilities. It does take time to get set up learn.
MLM Lead System Pro (MLSP) also provides marketing training which includes strategic execution advice not found in most other systems. This advice goes a long way towards differentiating this system as user centric.
Branding – How well does the system brand YOU as an expert?
MLSP provides extensive opportunities for customization. Users may add personalized videos and text to campaign landing pages. Sales letters are another story. A paragraph and a video on the sales page are customizable. The rest of the page is all about MLSP and the testimonials etc in the system.
Like other systems allowing for heavy customization, few take advantage of this capability. Most marketers are willing to give the “expert” flag to Norbert or Brian. Opportunity lost.
Income Streams – How does the system generate cash flow?
The funded proposal behind this system includes 21 products or services. Several of these are residual income producers. Most of the products come from Mike Dillard’s affiliate program. The other items relate to generating traffic and promoting yourself online.
There is no way to include other affiliate programs into the system. A real limitation. Along this same line there is no way for you to add your own product or service to the system once you grow to the level of producing your own content.
These are serious limitations for the marketer in this for the long haul.
Capture / Landing Pages – What brings qualified people in?
There are 19 capture pages, 4 welcome pages and 4 sale pages. You see the funnel effect. The capture pages lead to either welcome or sale pages. The sale pages all lead to the MLSP sign up page. There are options in these pages allowing for some flexibility. Adjusting campaign pages after the initial save is also limited. There is no way to change the base template after the campaign is saved. Previewing completed campaigns was not straightforward either.
Campaign capture pages are extensively customizable. The sales pages allow limited customization. You may net a 60-80% customization capacity if you use it.
Page sets are applied to each campaign. There is no way to copy the work done from one campaign to another. Setting up each campaign requires starting from scratch. This is a pain! Tweaking customizations as you learn to be more effective is quite labor intensive. This will likely only affect advanced users.
Relationship Building – How do you establish a relationship with your list.
Leads captured by this system will also be in your autoresponder. This system keeps a simple list. You have control over the name and the phone number. There is a place for a Skype name listed in the detail area, but it is not editable. When you drill down into individual leads you may add notes. The notes only appear on the detail page and do not seem to be searchable. It is nice to have a place for tracking interactions with the lead outside of autoresponder statistics.
This system has a My Team area for all of the people who sign up for the MLSP directly under you. You may communicate with your team through an email my team link. I assume note taking capabilities also exist like the other leads list.
The ability to track communication with leads and team members is useful in building the relationships desired. In the Marketing Training, there are scripts and suggestions on handling your MLSP leads.
Usability – How does the system support your work in the system?
System usability is adequate. Several nice touches include the My Content area for the storage of resources you will use in the system. It becomes a central repository for marketing collateral.
The system supplies adequate direction and instruction to make it usable. It could improve by having some text directions for reference instead of everything being in video format. Work flow around campaigns could definitely improve as noted above.
System Training – How do I come up to speed with the system?
You know you are in for an adventure when the first thing they offer is an easy set up service for $197.
System Set up took me over 4 hours (I did side track a few times). It is not easy and several steps were out of order. Everything was delivered via video. I would have loved a PDF checklist document so I could mark my progress along the way. None exists.
As a teacher I would reorder the steps into instructional chunks integrating marketing 101 instruction. It could make for a rich Marketing Training with hands on instructions to set up the tool. Oh well, it is a technical set up without knowing why. The marketing training follows expecting you to use what was set up blindly.
System Support – When I get stuck what help can I expect?
This system has one of the more extensive help systems. It includes Frequently Asked Questions, Skype support, Community, Your referring affiliate and the MLSP Support area. Wow. Thankfully the system training was adequate for most tasks avoided the support areas. Glad to know they exist if needed.
Internet Marketing Training – How do I generate Internet leads?
The Marketing 101 training in this system is the best I’ve seen for one reason. The training includes a discussion of marketing budget, resource management and it sets reasonable expectations of what is required to have success. This idea of a marketing blueprint and a marketing plan gives direction to all the rest of the learning in the system. I just wish the other training would reinforce key marketing blueprint concepts.
Most of the marketing strategies are covered in video with mention of resources. The detail pages for each strategy provide rich resources and key concepts provided for your success.
Training in this system seems more organized in its presentation. Less wandering around a topic and more to the point. (Although some of the webinars move slowly.)
Personal Development Training – Will the system support my growth too?
Personal development and dealing with the emotions of learning something new are not handled in this system. It does a great job of painting the path and the direction to go with the Marketing Blueprint and Marketing Plan at the beginning of the Marketing 101 area. This beginning is where such personal development ends.
The 77 video topics from webinars and the live Skype community and ongoing weekly webinars show a real effort to provide for progression and development. These fall short as they are mostly directed at acquiring knowledge and deal little with the personal development process. (That said I did not view all 77 video topics nor the webinars so maybe I’m wrong. Please teach me if so.)
Overall Impression – So Jim, What do you think?
I’m glad I jumped into the $1 try it out offer. The training is fabulous. Jump in for the $1 and then just go through the Marketing 101 training and the training pages for the few focused areas they suggest. You will be miles ahead.
Strong personal branding capabilities are a strength. Practical direction is powerful. Weaknesses include a difficult set up process, limited affiliate options with no expandability and most training and setup instruction is in video. This coupled with weak relationship building tools leaves you hoping for future improvements to match the quality of the overall system.
I like working with the system after the initial steep learning curve. I do not like the fact that everywhere I go I end up on yet another MLSP landing page with no effort made to brand the individual pointing me there.
MLM Lead System Pro provides an excellent balance in meeting the needs of new system users while giving developing marketers the tools they need to effectively market themselves. The power of the system is only available after the painful set up process. I think this problem could easily be resolve by applying effective instructional design principles.
Too bad the richness of the system is not discovered until getting past the initial learning curve. It is also too bad that once a person gets into building and managing campaigns that the second weak spot reveals itself. Having to start each campaign from scratch is a pain point for me and many other busy system users.
The wealth of support and well organized, instructional resources make this a system worthy of consideration. Lack of affiliate programs over saturation on the web and most users lack of personal branding distract this system from reaching its maximum potential.
I look forward to seeing this system refine itself if it will. Until finished, this is an excellent way to develop the skills you need with strong support through out the system.
Best of success,
Teach Jim
INterNET INvestigation: Lead Generation Systems
http://inetin.com
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